Digital Adwise Lesson Four Branding online (Commercial branding)

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Digital AdwiseLesson FourBranding online
(Commercial branding)
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Learning Outcomes

• Understanding how websites reinforce brand
  recognition and appeal

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StarterWhat is a brand?

• Can you guess the chocolate bar? Click to enlarge
  the images.

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StarterWhat is a brand?

• Look at these Cadbury chocolate bars. What
  similarities do you notice?
• What makes them recognisable as being products
  from the same company?

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StarterWhat is a brand?

• Now look at the Nestlé Milky Bar...
• Why do you think they have chosen to use these
  colours? Where is the logo?
• Does anyone remember anything from the Milky Bar
  adverts?

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StarterWhat is a brand?

• Look at the old and new Milky Bar kids.
• Click on an image to enlarge.

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Online exercise

• Look at the Milky Bar montage at YouTube.com
• How many Milky Bar Kids can you spot?
• Media Smart cannot be responsible for the
• content of external websites.

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Activity 1Online brands

• Many brands use websites to provide information
  on their products and promote their brands
  through fun activities.
• Lets look at the homepage of one of these sites.
• Media Smart cannot be responsible for the content
  of external websites.

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Plenary