HOW TO INFUSE DIGITAL BRAND EXPERIENCE IN UX DESIGN - PowerPoint PPT Presentation

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HOW TO INFUSE DIGITAL BRAND EXPERIENCE IN UX DESIGN

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Digital brand experience refers to the sum of what consumers see, think, hear and feel about a brand at all online touchpoints. These include websites, blogs, social media channels, apps etc. Digital brand experience is the lasting impression that remains with the consumer after he/she engages with your brand online. – PowerPoint PPT presentation

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Title: HOW TO INFUSE DIGITAL BRAND EXPERIENCE IN UX DESIGN


1
BUILD DIGITAL BRAND EXPERIENCE WITH INTERICS
IN-DIGITAL
Pune Mumbai London An ISO 90012008 Company
2
HOW TO INFUSE DIGITAL BRAND EXPERIENCE IN UX
DESIGN
3
Brand Reputation Management
Lead Generation
DIGITAL BRAND EXPERIENCE
ADVERTIZING
BUSINESS IMAPCT
Content marketing and Advt.
Videos
Image Advt.
Content Strategy
Website Design
Social Media Strategy
  • Leveraging our interdisciplinary approach, we
    build Strategic Digital Brand Experiences for
    startups to
  • large enterprises, with creative and interactive
    digital design deployment through the gamut of
    digital marketing services. Integrating branding,
    design, technology and marketing, we maximize
    impact, resource utilisation
  • and ROI.

4
HOW TO INFUSE DIGITAL BRAND EXPERIENCE IN UX
DESIGN
  • Digital brand experience refers to the sum of
    what consumers see, think, hear and feel about a
    brand at all online touchpoints. These include
    websites, blogs, social media channels, apps etc.
  • Digital brand experience is the lasting
    impression that remains with the consumer after
    he/she engages with your brand online. The brand,
    its values and its positioning form the strategic
    framework for digital brand experiences.

5
WHY IS DIGITAL BRAND EXPERIENCE IMPORTANT?
  • WHY IS DIGITAL BRAND EXPERIENCE IMPORTANT?
  • A positive brand experience inspires trust and
    confidence and is often the differentiator when
    it comes to consumers choosing one brand over
    another. Creating strong digital brand
    experiences is important because
  • More customers are going digital
  • Consumers prefer the discreet, no sales pressure,
    convenient method of online shopping, so
    businesses have to use digital platforms to build
    the brand, promote products and interact with
    customers.

6
WHY IS DIGITAL BRAND EXPERIENCE IMPORTANT?
  • Digital channels reveal customer insights
  • With tools like Google Analytics, marketers can
    examine metrics such as traffic, page views,
    average time on page, bounce rate, etc. and use
    the insights to create a positive digital
    experience.
  • Digital brand experience enables brands to
  • Create empathy and connection
  • Achieve better engagement
  • Deliver wider reach
  • Build trust
  • Derive real-time feedback

7
BENEFITS OF CREATING A HOLISTIC DIGITAL BRAND
EXPERIENCE
  • BENEFITS OF CREATING A HOLISTIC DIGITAL BRAND
    EXPERIENCE
  • It is vital to provide a holistic digital brand
    experience designed with synergy and
    well-thought-through content.
  • The goal should be to ensure a seamless
    experience for the customer one that is relevant
    and meaningful at every stage of the journey.
  • Consistency in visuals and messaging is key,
    regardless of where, how or on which device the
    customer chooses to engage with you.
  • When constructing a holistic brand experience,
    every detail your customer encounters
    communicates something to him. Its imperative
    that every element must contribute to and enhance
    the bigger brand mission.

8
WHAT IS UX?
  • WHAT IS UX?
  • UX or User Experience is the process used to
    create the best possible experience for the
    customer. UX requires design knowledge as well as
    soft skills such as empathy.
  • UX is a critical part of the customer's online
    experience because the ideal online customer
    journey is all about the ease with which a
    customer can find, access, review or buy products
    and services.

9
UX DESIGN AND DIGITAL BRAND EXPERIENCE
  • UX DESIGN AND DIGITAL BRAND EXPERIENCE
  • Positive user experiences facilitate positive
    brand experiences. For example, if a customer has
    a good user experience when he visits a brand's
    website, it's sure to impact how he views the
    brand.
  • Similarly, fast and effective service from a
    sales portal will naturally contribute positively
    to the overall brand experience.
  • Brand consistency increases brand recognition and
    creates lasting customer relationships.

10
HOW CAN INTERICS HELP CREATE A COHESIVE DIGITAL
BRAND EXPERIENCE?
  • Interics is a top full-services design and
    digital marketing agency well-known as an
    experienced brand consultancy in India, digital
    branding agency, graphic design agency, social
    media marketing agency, SEO agency, UX design
    agency and web design agency in India. Our years
    of interdisciplinary experience in strategic
    brand consultancy empower us to offer you the
    gamut of branding and digital marketing solutions
    that generate value and drive revenue for your
    brand.
  • IN-DIGITAL is Interics digital marketing agency
    in India that partners with businesses to deliver
    results and ROI. IN-DIGITAL's approach is to
    provide a complete, holistic and integrated
    solution for building digital presence and brand
    experience - with brand strategy at the core. A
    cohesive brand strategy combined with our
    experience of brand building and brand management
    prevents brand confusion. /















  • Through a customised combination of Content
    Strategy for digital marketing, Social Media
    Strategy, SEO, Digital Advertising and more, we
    ensure that no matter where potential customers
    see you online, they get a consistent brand
    message. This helps to attract qualified leads
    and convert them into customers.

11
CONCLUSION
  • Research and industry experts have found that a
    positive user experience has a direct correlation
    to a positive brand experience.
  • UX design fosters brand-to-customer relationships
    by working on usability, responsiveness,
    aesthetics, content and interaction to satisfy
    the user's objective in a more efficient,
    enjoyable and relevant way. When UX design aligns
    the brand personality and supports the brand
    message, it creates a positive digital brand
    experience that drives the client's business
    objectives.
  • Talk to Interics IN-DIGITAL for your digital
    brand experience building. Our bespoke solutions,
    created with a mix of market insight, business
    planning and design innovation, will help to
    craft engaging and positive digital brand
    experiences.

12
Connect with us
  • 020 4106 2614 91 8744819236
  • www.intericsdesigns.com www.intericsdigital.co
    m
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