Personalisation of search: take back control Karen Blakeman, RBA Information Services 5th June 2012 Pre-conference workshop, 11th Southern African Online Information Meeting, Sandton Convention Centre - PowerPoint PPT Presentation

Loading...

PPT – Personalisation of search: take back control Karen Blakeman, RBA Information Services 5th June 2012 Pre-conference workshop, 11th Southern African Online Information Meeting, Sandton Convention Centre PowerPoint presentation | free to download - id: 53140c-MWYwN



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Personalisation of search: take back control Karen Blakeman, RBA Information Services 5th June 2012 Pre-conference workshop, 11th Southern African Online Information Meeting, Sandton Convention Centre

Description:

Personalisation of search: take back control Karen Blakeman, RBA Information Services 5th June 2012 Pre-conference workshop, 11th Southern African Online Information ... – PowerPoint PPT presentation

Number of Views:2071
Avg rating:3.0/5.0
Slides: 79
Provided by: KarenB113
Learn more at: http://saoug.files.wordpress.com
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Personalisation of search: take back control Karen Blakeman, RBA Information Services 5th June 2012 Pre-conference workshop, 11th Southern African Online Information Meeting, Sandton Convention Centre


1
Personalisation of search take back
controlKaren Blakeman, RBA Information
Services5th June 2012Pre-conference workshop,
11th Southern African Online Information Meeting,
Sandton Convention Centre
  • Slides are available at http//www.rba.co.uk/as/
  • karen.blakeman_at_rba.co.uk
  • Twitter _at_karenblakeman
  • http//www.rba.co.uk/

This presentation is licensed under a Creative
Commons Attribution 3.0 License
2
General plan for the session
  • Getting to know one another and feedback on
    search issues
  • Slides are a basic framework for the session
    (download from http//www.rba.co.uk/as/ now if
    you wish). I'll create an addendum of key,
    additional information after the session.
  • Ask questions as we go along, or write on the
    notelets and we'll have QA slots throughout the
    session
  • Summary of "stuff" we've learned and what to take
    back home and to work

3
How it all started
  • Before 1992 priced electronic databases indexed
    by humans. Many still exist for example
    LexisNexis, STN, Dialog
  • 1992 the Internet can be accessed by anyone but
    2-3 years before significant information started
    appearing on the web
  • Increase in amount of data and information led to
    the development of tools that indexed and
    searched the content of web pages
  • Lycos, Excite, AltaVista, Hotbot

4
How the web search tools worked (and still do in
part)
  • "Crawl" the internet looking for new and updated
    pages by following links
  • Copies of pages and documents added to a database
    that is publicly searchable
  • Results sorted according to
  • how often the words you looked for appear in the
    page
  • where they appear (words in the title and first
    few sentences given higher ranking)
  • and other criteria not disclosed by the search
    engines
  • They do not cover
  • password protected sites
  • databases or sites where you have to fill in a
    form to find the information

5
Then along came.....
11 November 1998 From the Internet Archive
www.archive.org
6
How was Google different?
Links (citations) a major part of sorting search
results http//www.seobook.com/learn-seo/collater
al-damage.php
7
Google 2011
Revenues 37,905 millions Net Income 9,737
millions http//investor.google.com/financial/tabl
es.html 2011 96 of revenues are from
advertising Google has a problem....
8
Google's problem "How People Spend Their Time
Online Stephen's Lighthouse" http//stephensligh
thouse.com/2012/03/14/how-people-spend-their-time-
online/
9
  • Search engines and social networks need to keep
    you on their "properties" captive audience
  • Always trying to deliver new services to stop you
    wandering off to other sites
  • To keep you on-site need to deliver content as
    relevant as possible to YOU
  • need to know more about you
  • need to know what sort of information you are
    interested in
  • need you signed in to your account
  • need to know who your contacts are on-site and
    elsewhere
  • need to know about your activity elsewhere
  • Personalise results

10
  • The Filter Bubble What The Internet Is Hiding
    From You
  • Eli Pariser
  • Publisher Viking (23 Jun 2011)
  • ISBN-10 067092038X
  • ISBN-13 978-0670920389

11
Trends in search
  • No longer straightforward text searching of web
    pages and documents
  • Localisation
  • Personalisation
  • Social
  • Mobile

12
How far does personalisation go?
  • Google can seriously damage your news
    http//www.rba.co.uk/wordpress/2011/09/03/google-c
    an-seriously-damage-your-news/
  • Is Google really filtering my news?
    http//www.librarianoffortune.com/librarian_of_for
    tune/2011/09/is-google-really-filtering-my-news.ht
    ml

13
How far does personalisation go?
  • An Awfully Big Blog Adventure The answer to your
    question... depends on who you are (Anne Rooney)
    http//awfullybigblogadventure.blogspot.co.uk/2012
    /04/answer-to-your-question-depends-on-who.html

Borromeo vs
Borromeo
14
Word cloud of top 20 results for a Google search
on Prague (web history and social networks
switched off, cookies cleared)
Word cloud of top 20 results for a Google search
on Prague (signed in to Google account, social
networks and web history enabled)
15
Google loses the plot? Search on
goats
16
  • Dear Google, stop messing with my search
    http//www.rba.co.uk/wordpress/2011/11/08/dear-goo
    gle-stop-messing-with-my-search/

17
Google introduces the soft AND
  • When you do a multi-term query on Google (even
    with quoted terms), the algorithm sometimes
    backs-off from hard ANDing all of the terms
    together.......its clear that people will often
    write long queries (with anywhere from 5 to 10
    terms) for which there are no results. Google
    will then selectively remove the terms that are
    the lowest frequency to give you some results
    (rather than none)....Soft AND is a way to reduce
    the overall frustration and give the searcher
    something to examine (and with luck, a chance to
    reformulate their query).
  • Dan Russell
  • http//www.rba.co.uk/wordpress/2011/11/08/dear-goo
    gle-stop-messing-with-my-search/comments

18
Google
  • No more '' to force an exact match
  • No more automatic 'ANDing' of your terms
  • No more highlighting your search terms in its
    cached copy of a page
  • No more clearing search history unless you are
    logged in to a Google account alternatively
    delete all search cookies from your browser

19
Google's new Privacy Policy
"Our new Privacy Policy makes clear that, if
youre signed in, we may combine information
youve provided from one service with information
from other services. In short, well treat you as
a single user across all our products, which will
mean a simpler, more intuitive Google experience."
"we're more excited than ever to build a seamless
social experience, all across Google"
Toward a simpler, more beautiful Google
http//googleblog.blogspot.co.uk/2012/04/toward-si
mpler-more-beautiful-google.html
20
What does Google know about you?
Look in your Google account dashboard
http//www.google.com/dashboard/ How Google is
targeting your ads http//www.google.com/ads/prefe
rences/
21
Impact of Google's policy and personalinformation
management changes on YouTube
Targeted advertising?!
I wonder how Google will customise my web search
based on my YouTube viewing?
Gives me videos based on my web search history,
linked to my location (Reading) plus a long list
of videos mentioned by people in my Google
circles.
22
  • Google Enables Cross-Platform Local Search (As
    Carrot To Relinquish Your Privacy)
    http//searchengineland.com/google-enables-cross-p
    latform-local-search-as-carrot-for-web-history-113
    811
  • Introducing a new local search experience across
    your devices - Inside Search http//insidesearch.b
    logspot.co.uk/2012/03/introducing-new-local-search
    -experience.html

23
(No Transcript)
24
  • Google's new(ish) social network Google Plus
    (Google)
  • http//plus.google.com/
  • Google Now Forcing All New Users To Create
    Google Enabled Accounts
  • http//marketingland.com/google-now-forcing-all-ne
    w-users-to-create-google-enabled-accounts-3912
  • Search Plus Your World (SPYW) referred to as
    Search now available in Google.com and is the
    default. Gives priority to content from people in
    your Google network if you are signed in to your
    account.
  • (And the next Google killer is.Google!
    http//www.rba.co.uk/wordpress/2012/01/30/and-the-
    next-google-killer-is-google/ )

25
SPYW currently being tested on Google.com
Top results (blacked out for privacy reasons)
were from one of my Google circles and from
people who restricted access to the postings.
Take care when providing information to users
or incorporating data as part of a report
26
Google Knowledge Graph
  • Introducing the Knowledge Graph
  • http//www.google.com/insidesearch/features/search
    /knowledge.html
  • It isn't a graph!
  • At present only on Google.com
  • Only shows if you are logged in to a Google
    enabled account

27
Google Knowledge Graph
28
Google Knowledge Graph
No Knowledge Graph
29
Bing - Adapting Search to You http//www.bing.com/
community/site_blogs/b/search/archive/2011/09/14/a
dapting-search-to-you.aspx
Bing to use Facebook, Twitter more in fight
against Google ZDNet http//www.zdnet.com/blog
/facebook/bing-to-use-facebook-twitter-more-in-fig
ht-against-google/8631
Bing Relaunches, Features New Social Sidebar
http//searchengineland.com/the-new-bing-microsoft
-tries-again-with-search-meets-social-120728
"Its not just Facebook and Twitter that get to
play in the social sidebar, however. Social
suggestions might also come from LinkedIn, Quora,
Foursquare, Blogger and - wait for it - Google
Plus"
30
Bing Relaunches, Features New Social Sidebar
http//searchengineland.com/the-new-bing-microsoft
-tries-again-with-search-meets-social-120728
31
(No Transcript)
32
No social side bar for me (not in the US) but
social network 'stuff' appears in main results
33
So.cl http//www.so.cl/
Microsoft Launches Socl Social Network A Look
Inside http//marketingland.com/microsoft-launche
s-so-cl-social-network-a-quick-look-12499
34
What I see on my screen is not what you'll see on
yours!
35
How do search engines personalise results?
  • Depends on
  • your location
  • past searches
  • which sites you have looked at in the past
  • your 1s
  • your likes
  • your shares
  • sites blocked by you (Google)
  • which social networks you are signed in to
  • who is in your social networks

36
To allow personalisation or not?
  • Not necessarily a bad thing
  • Use a second browser with search history enabled
    and logged in to accounts for a different point
    of view
  • It does bias results
  • What I see on my screen is not what you'll see on
    yours
  • Be aware of potential privacy issues regarding
    friends and contacts in social networks when
    providing results to your users

37
Want to switch it off?
  • Disable and remove web/search history
  • - but in Google, no option to erase 'signed out'
    histories
  • Actively manage search cookies, automatically
    delete cookies after computer log out or switch
    off
  • - How to delete cookies
  • - http//aboutcookies.org/Default.aspx?page2
  • Log out of all search engine and social media
    accounts when searching
  • Use Chrome Incognito (Chrome owned by Google!)
  • In Google use Verbatim in the left hand menu on
    results page
  • Use advanced search commands if relevant
  • Use a search engine that doesn't track or
    personalise

38
(No Transcript)
39
Google search settings
40
Google web history
41
Verbatim
  • Forces Google to run an exact match search. Run
    your search first and then select Verbatim from
    the left hand menu on your results page
  • Cannot be combined with time options in the side
    bar
  • Google Verbatim for exact match search
    http//www.rba.co.uk/wordpress/2011/11/18/google-v
    erbatim-for-exact-match-search/

42
Signed out
Chrome incognito
Verbatim
43
Try a search tool with less or no personalisation
  • DuckDuckGo does not track, does not personalise
  • http//duckduckgo.com/
  • Yandex.com International version of the Russian
    search engine
  • http//www.yandex.com/
  • Blekko
  • http//www.blekko.com/
  • Million Short omits the top million most
    "popular" sites from results
  • http//www.millionshort.com/

44
Use more than Google anyway
  • The Disruptive Searcher (Sanity checking Google
    http//disruptivesearcher.wordpress.com/2012/02/27
    /sanity-checking-google/)
  • if I hadnt searched across more than Google for
    data on a small, new company that I was asked to
    research recently, I would have missed out on
    some very significant information that Google
    just wasnt showing me.

45
Bing
  • http//www.bing.com/
  • Does personalise search and include social
    network content in results
  • Most of the interesting developments and features
    are only available in the US version
  • Results tend to be more consumer/retail focused
    unless using advanced search features
  • Coverage not identical to Googles - sometimes
    yields important unique content, especially in
    research and business
  • Sometimes more up to date than Google

46
Bing
  • Link to minimalist advanced search options now
    vanished
  • Advanced Search Operators
  • http//msdn.microsoft.com/en-us/library/ff795620
  • Main ones
  • site
  • filetype
  • intitle

47
DuckDuckGo
  • http//duckduckgo.com/
  • DuckDuckGo silly name but a neat little search
    tool http//www.rba.co.uk/wordpress/2011/11/07/d
    uckduckgo-silly-name-but-a-neat-little-search-tool
    /
  • No tracking, no filter bubble
  • Commands
  • site inbody intitle filetype
  • sortdate to sort by date (uses results from
    Blekko)
  • regioncc (e.g. za) to boost a country
  • Syntax and keyboard shortcuts at
    http//duckduckgo.com/goodies.html

48
Yandex
  • http//www.yandex.com/

49
Yandex advanced search
OR Search operators http//help.yandex.com
/search/?id1113759
50
Blekko
  • http//blekko.com/
  • slashtags for sorting by date (/date), searching
    for images (/images) and videos (/videos)
  • Use public slashtags to search a group of web
    sites covering a particular topic or type of site
    e.g. /library or create your own to search your
    specified list of sites (similar to Google Custom
    Search Engines)
  • wind turbine electricity generation
    /karenblakeman/renewable
  • Musings about librarianship Using Blekko to
    search across thousands of library sites
    http//musingsaboutlibrarianship.blogspot.com/2010
    /11/using-blekko-to-search-across-thousands.html

51
Blekko
  • Cannot do filetype, inurl, intitle searches
  • Drop down menu next to page in results list for
  • site search (or use /site)
  • similar pages (or use /similar)
  • inbound links to the page (or use /links)

52
Million Short
  • http//www.millionshort.com/
  • "Imagine a search engine that simply removed the
    top 1 million most popular web sites from its
    index. What would you discover?"
  • Can use
  • filetype
  • site
  • intitle
  • "..."
  • Can add individual sites back in

53
(No Transcript)
54
Using Google features to best advantage
55
Location
  • Country versions of Google to prioritise local
    content
  • for example google.co.za, google.fr, google.de
  • usually two letter ISO code for the country
  • Change location in left hand menu on results page

56
Google.com and SPYW
57
SPYW hide personal results
58
Personal results only
59
Verbatim
60
Google results page side bar
'Everything' does not search everything
Videos is not YouTube
'Social' is not just Google. Look in your
dashboard to see who Google has decided to
include.
Not clear how discussions are identified
No Twitter option anymore and Twitter coverage is
sporadic.
61
Google side bars
Images
Videos
News
Books
Blogs
62
  • Start using advanced search commands and Google
    gives up on personalisation although you may have
    to use Verbatim

63
  • Looking for a particular type of information for
    example statistics, research report, expert
    presentation?
  • Use the filetype command
  • For statistics
  • world oil consumption filetypexls
  • world oil consumption filetypexlsx
  • world oil consumption filetypexlsx OR
    filetypexls
  • For government, research, industry reports
  • oil consumption forecasts filetypepdf
  • For conference presentations or trying to locate
    an expert
  • renewable energy UK filetypeppt
  • renewable energy UK filetypepptx
  • renewable energy UK filetypeppt siteac.uk

64
Numerical range search
  • Anything to do with numbers
  • Use advanced search screen
  • or
  • 1st number followed by two full stops followed by
    2nd number followed by unit of measurement (if
    applicable)
  • Norway oil production forecasts 2012..2020
  • Norway oil production forecasts 2012..2020
    filetypexls OR filetypexlsx

65
Advanced commands continued
  • inurl for example
  • inurl"carbon capture" targets
  • intitle for example
  • intitle"carbon capture" targets
  • asterisk () to search for terms separated by 1-5
    words (may have to use quotation marks)
  • solar panels
  • "solar panels"
  • Picks up solar PV panels, solar photovoltaic
    panels, solar water heating panels

66
Synonyms
  • Google often looks for variations of your terms
    but you cannot rely on it always happening
  • Use the tilde before a term to look for what
    Google considers are synonyms
  • energy will pick up oil, fuel, gas, electricity
  • No information/documentation on how synonyms are
    created
  • Very general, consumer oriented rather than
    scientific
  • Can be used with Verbatim

67
  • When you really DO want to search social media
    the main search engines don't make it easy!
    Social media is an essential part of many types
    of research.
  • Search within the network itself means you must
    have an account
  • Use specialist search tools
  • come and go
  • not comprehensive
  • need to use more than one
  • a few examples are shown in the following slides.
    For more information on social media search tools
    see Phil Bradley's presentations
    http//www.slideshare.net/Philbradley/

68
LinkedIn.com
69
LinkedIn.com
70
More on searching LinkedIn
  • Boolean Black Belt-Sourcing/Recruiting
    http//www.booleanblackbelt.com/
  • Mary Ellen Bates Ten Top Tips for Searching
    LinkedIn http//www.batesinfo.com/meb123/index.htm
    l PDF http//www.batesinfo.com/extras/assets/link
    edin.pdf

71
Bing social http//www.bing.com/social/
72
http//search.twitter.com/
73
http//search.twitter.com/
74
Topsy.com
75
Topsy.com
76
Icerocket.com
77
Socialmention.com
78
Keeping up to date
  • Inside Search http//insidesearch.blogspot.com/
  • Official Google Blog http//googleblog.blogspot.c
    om/
  • Google Scholar Blog http//googlescholar.blogspot.
    com/
  • Search Engine Land http//searchengineland.com/
  • Search Engine Watch http//searchenginewatch.com/
  • Boolean Black Belt-Sourcing/Recruiting
    http//www.booleanblackbelt.com/
  • Karen Blakemans Blog http//www.rba.co.uk/wordpre
    ss/
  • Phil Bradley's weblog http//philbradley.typepad.c
    om/
About PowerShow.com