Nature interpretation and sustainable tourism. Visitor Management strategies. Marketing based on interpretation.

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Nature interpretation and sustainable tourism.
Visitor Management strategies. Marketing based on
interpretation.

• Latinka Topalova-Rzerzycha, Varna, 20-22 April

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Nature in tourism

• Nature-based tourism involves experiencing
  natural places, typically through outdoor
  activities that are sustainable in terms of their
  impact on the environment.

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Ecotourism (1)

• Environmentally responsible travel and
  visitation to relatively undisturbed natural
  areas, in order to enjoy and appreciate nature
  (and any accompanying cultural features both
  past and present) that promotes conservation, has
  low visitor impact, and provides for beneficially
  active socio-economic involvement of local
  populations. - IUCN

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Ecotourism (2)

• Ecotourism is responsible travel to natural
  areas that conserves the environment and sustains
  the well-being of local people.
• - Ecotourism Society's definition

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Ecotourism (3)

• (a) based upon relatively undisturbed natural
  areas
• (b) non-damaging, non-degrading
• (c) a direct contributor to the continued
  protection and management of the areas used and
• (d) subject to an adequate and appropriate
  management regime.

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Adventure tourism (soft)

• It requires a moderate level of physical
  involvement by participants and are less
  physically challenging than hard activities. They
  can include hiking/ bushwalking, mountain
  biking/bicycling, camping, horseback riding,
  orienteering, walking tours, wildlife spotting,
  whale watching, river and lake canoeing and
  fishing.

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Adventure tourism (hard)

• It involves a higher level of physical or rugged
  involvement or a potentially greater personal
  challenge for participants. The risk factor can
  also increase. Hard adventure activities with a
  nature basis or need include caving, scuba
  diving, trekking, white water rafting, kayaking,
  rock and mountain climbing, cross-country skiing,
  safaris, surfing, windsurfing, ballooning and
  ocean sailing.

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Special interest tourism

• Nature-based tourism and its various subsets can
  also encompass some particularly challenging, but
  potentially high spending, special interest
  market segments. These often comprise socially
  and environmentally aware, highly educated and
  potentially demanding visitors who travel both to
  learn and to achieve personal and social goals.

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Wildlife tourism

• It involves travel to observe wildlife in
  natural environments and preferably their native
  habitat. It is a further subset of nature tourism
  and one in which significantly high levels of
  domestic and international interest exist.
  Wildlife tourism involves wild and non
  domesticated animals and can encompass
  free-ranging and captive circumstances.

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IS NATURE-BASED TOURISM SUSTAINABLE?
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Sustainable tourism

• leading to management of all resources in such
  a way that economic, social and aesthetic needs
  can be fulfilled while maintaining cultural
  integrity, essential ecological processes,
  biological diversity and life support systems
• - WTO

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Visitor Management strategies
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Direct Visitor Management strategies

• Physical (barriers, paths, boardwalks, location
  of facilities).
• Regulatory (rules, regulations, permits)
• Economic (incentives, charges).

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Indirect Visitor Management strategies

• Education
• Interpretation
• Indirect mechanisms which seek to reduce
  inappropriate behaviour on a voluntary basis
  through education.

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Interpretation-based Management Strategies

• A win-win situation for environmental managers
  and tourists.
• Help to protect the environment.
• Increase visitor enjoyment.
• Widely applied in protected areas.

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Interpretation and sustainable tourism

• Enhancing visitor experience
• Providing information about products and services
• Providing information to encourage safety and
  comfort
• Creating actual experience

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Interpretation and sustainable tourism potential
(1)

• Managing visitors and theirs impact
• Influencing where visitors go.
• Informing about appropriate behavior
• Influencing visitors attitude and behaviour to
  long-term conservation

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Interpretation and sustainable tourism potential
(2)

• Local economic benefits
• Interpretative facilities/attractions
• Encouraging visitors to stay longer
• Diversify and strengthen local economy
• Direction to local businesses

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Interpretation and sustainable tourism potential
(3)

• Local environmental benefit
• Enhance visitors understanding about environment
• Raise awareness
• Get involved
• Change behaviour

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Interpretation and sustainable tourism potential
(4)

• Attitudes and values
• Bring less exploitative and more rewarding
  interactions
• Stimulate the hosts pride

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Interpretation and sustainable tourism pitfalls
(1)

• Economic imperatives
• Interpretation for visitors, driven by economic
  objectives (compromise themes and neglect of
  resources)
• Community or heritage commoditized

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Interpretation and sustainable tourism pitfalls
(2)

• Selection and simplification
• Time limit of the visitors
• Not seeking for educational activities
• Adaptation of the programmes

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Interpretation and sustainable tourism pitfalls
(3)

• Danger of intrusion
• Interpretation on heritage and culture

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Interpretation and sustainable tourism pitfalls
(4)

• Danger of creating giant tourists landscapes
  
• Interpretation focused on specific, spectacular,
  unusual

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Interpretation and sustainable tourism pitfalls
(5)

• Politics, beliefs and integrity
• History and politics

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Interpretation and sustainable tourism pitfalls
(6)

• Danger of elitism
• Easy to interpret for educated people
• Personal interpreters background

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Marketing tourism destination

• Mix of tourism products, experiences and other
  intangible items offered to consumers.
• Amalgam of the 7 As
• Available packages
• Accessibility
• Attractions
• Amenities
• Activities
• Ancillary services

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Marketing strategy

• Vision
• Aims
• Priorities and actions to achieve the aims
• Branding
• Accomplishment of common price policy
• Advertising

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Conformation of key massages

• For the destination
• Great place for a family vacation!
• Teach you children to respect and care about
  nature!
• Escape from the stress of the big cities!
• Great opportunity to do something interesting!
• Great opportunity to discover new and unknown
  mountain!
• Discover and feel untouched nature!

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Themes of Interpretative Programmes

• The future of Salamandra is in our hands.
• Birds of prey are amazing creatures!
• Thanks to the insects we know the world as it is
  today.
• There are so many interesting plants and animals
  in the forest.
• The life in forests is magic!
• Everything changes and we cannot judge on the
  appearance caterpillar turns into butterfly.
• All creatures in the forest are connected.

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Thank you for your attention!

• latinka_at_biodiversity.bg
• www.bbf.biodiversity.bg