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Community Benefits and Participation in Ecotourism


National Ecotourism Planning Workshop, Clark Field, Pampanga 27-29 November 2001 ... 1000 1015 - paddling on outrigger canoe 'baroto' or 'banca' to Suba beach ... – PowerPoint PPT presentation

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Title: Community Benefits and Participation in Ecotourism

Community Benefits and Participation in
  • The Olango Birds and Seascape Tour

Ma. Monina M. Flores President,
ECoVentures Foundation
National Ecotourism Planning Workshop, Clark
Field, Pampanga 27-29
November 2001
What is the Olango Birds and Seascape Tour
  • An ecotour enterprise
  • Owned and operated by SOEC, a fishing community
  • Part of a Coastal Resource Management strategy

A multi-awarded project
Environmental Experience Award British Airways
Tourism for Tomorrow Awards 2001
Highly Commended awardee Conservation
International Excellence in
Ecotourism Awards 2000
Merit Award for Program/Project Directed at
Specific Stakeholder/Community Philippine Anvil
Awards 2000
How it qualifies as an ecotourism venture
  • Natural destination
  • 2. Experiencing nature culture of a region
  • Olango Island Wildlife Sanctuary
  • Gilutungan Marine Sanctuary
  • Fishing village setting

How it qualifies as an ecotourism venture
  • Contributes to the conservation of the natural
  • Entrance and user fees
  • Community share in managing a part of a protected

How it qualifies as an ecotourism venture
  • Educates the tourist about the environment
  • Built-in time for environment briefing
  • Naturalist guide

How it qualifies as an ecotourism venture
  • Respects and enhances the local culture
  • Benefits the local community
  • Developed implemented with by the community
  • Owned operated by the community

How it qualifies as an ecotourism venture
  • Responsible travel
  • Material sourcing
  • Tour operation
  • Facilities
  • Transfers
  • Marketing messages
  • Others

How it qualifies as a community tourism venture
  • Project acceptance
  • Decision making
  • Participation in entire project process
  • Control of ecotourism development

How it qualifies as a community tourism venture
  • Ownership and management of
    the enterprise
  • Accrual of full benefits
  • Organization for community participation and
  • Representation to institution / public

Profile of Business
  • Product itinerary
  • Visitor arrivals
  • Summary of benefits
  • Costing pricing
  • Marketing channels

1. Product Itinerary
The route, schedule and sequence of activities
are subject to change depending on the time of
the tide and weather conditions. For the OVST
(without the bird watching part), guests can be
back in Mactan between 200 300 p.m. Tours can
be started at an earlier time by request. (For
guest with flights to catch on the same
day.)   0900 0915 - rendezvous and
pre-departure briefing at a dock in Mactan 0915
1000 - cruising by pump boat to Suba, Olango
Island - interpretation of Olango Islets along
the way 1000 1015 - paddling on outrigger
canoe baroto or banca to Suba beach 1015
1030 - welcome drinks fishing demonstration by
a local fishermen 1030 - 1045 - bird briefing by
a naturalist interpreter 1045 1115 -
paddleboat along Suba channel walk to the bird
watching area 1115 1200 - birdwatching 1200
1215 - paddleboat back to Suba beach 1215
1300 - lunch on Suba beach 1300 1345 -
shellcraft, interactive cassava siakoy cooking,
entertainment 1345 1400 - farewell
activities 1400 1415 - paddleboat back to
pumpboat 1415 1445 - boat cruise to the open
sea aquarium at Gilutungan Island 1445 1515 -
swimming or snorkeling at the Gilutungan Marine
Sanctuary 1515 1535 - head back by pumpboat to
Mactan Island  
2. Visitor Arrivals
1999 357 2000 462 2001 (10 mos.) 256 (400
Countries of origin
  • Japan
  • U.S.
  • Singapore
  • Sri Lanka
  • Switzerland
  • U.K.
  • Australia
  • Denmark
  • Myanmar
  • Cambodia
  • Indonesia
  • Thailand
  • Canada
  • Germany
  • Finland
  • New Zealand
  • Korea
  • Malaysia
  • Sweden
  • Mongolia

3. Benefits
Direct payments by OBST
to two protected areas
1999 P 9,800 2000 P12,308 2001 P13,148
Economic benefits to community
  • Employs trains 3 community members at
  • Supplements the income of 69 coop members _at_ P150
    per tour
  • Emergency fund for medical services
  • Community development fund of P10,759 since 1999
    _at_ P10/visitor
  • P87,555 in services purchased from members in the
    last 10 mos.

Non-tangible benefits
  • Pride of place pride of self.
  • Enhanced sustainability of natural resources.
  • Increased skills in organization, finance,
    management, operations, negotiating, etc.
  • Community empowerment. Recognition by other
  • Dissemination of learnings to other
    community-based tourism CRM initiatives.

  • Costing Pricing

Sample Costing Sheet (part of bigger worksheet)
5. Marketing Channels
  • Distributor 1 CATO members, 20
  • Distributor 2 Non-CATO members in Cebu, hotels
    resorts, PHILTOA members, internet reservations,
  • Distributor 3 Non-PHILTOA members, tour
    operators outside Cebu, 10
  • Distributor 4 CATG, 5 production incentive
  • Others 3 referral commission until March 2002

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6. Mechanisms processes that worked for
community participation
  • 6.1 Participatory assessments on development
    needs, natural resource management issues
    goals, and enterprise / tourism potentials
  • 6.2 Experiential learning-by-doing approach to
    facilitate understanding of ecotourism

  • 6.3 Cooperative mechanism for enterprise
    ownership with autonomous and professional
    business management mechanism
  • 6.4 Democratic policy discussions and decision
    making on key issues
  • 6.5 Supportive relations with key government
    private institutions for community empowerment
    and development

6.6 Media promotion of community role and
contributions 6.7 Supportive interaction between
community and visitors from various sectors and
nationalities 6.8 Continuous flow of income and
other benefits to host community
7. Mechanisms that worked for instituting
community benefits
  • 7.1 Bigger volumes bigger values given to
    community services products in product
    development and product costing pricing.
  • 7.2 Community tourism product development and
    costing/pricing PRIOR to marketing arrangements.
  • 7.3 Community ownership of the tour.

  • 7.4 Full and professional linkage of community
    enterprise to mainstream marketing channels
  • 7.5 Community determination of labor and other
    product cost components (with technical advise)
  • 7.6 Placing an esteem value on unique
  • 7.7 Community development fund

8. Mechanisms that worked for instituting
business viability
  • 8.1 efficient and active community tour
    operation structure
  • 8.2 provision of permanent tour service
    staff combined with a rotation scheme for other
    tour service personnel, both determined by the
    members of a community enterprise organization

8.3 Tour service associations within cooperative
(paddlers, women, lifeguards, bird guides) 8.4
Business management staff linked to marketing
channels and technical assistance
  •   8.5 Functional cooperative board of directors
    and committees attending to other matters
    relevant to sustainability of the business
    tenurial security, cooperation with protected
    area management authorities, public relations
    with various groups, linkages with local
    government units, etc.
  • 8.6 Maintenance of product quality and
    image(sensitivity to word-of-mouth feedback by

9. Mechanisms that worked for instituting
marketing viability
  • 9.1 community booking center and staff
  • 9.2 linkage with CATO and other marketing
  • 9.3 linkage with DOT and DENR

9.4 linkage with environmental management and
development institutions (international and
local) 9.5 international awards won 9.6
continuing media coverage 9.7 attention to
delivery of quality service and assurance of
guest satisfaction at all times
  • 9.8 good product with unique proposition
  • 9.9 good market positioning must-see product in
    Cebu, best ecotourism in the Philippines, best
  • 9.10 community ownership a come-on by itself

9.11 experiencing success stories in
conservation as an attraction 9.12 combining
great learning and enjoyment 9.13 product design
oriented to market positioning attainment of
environment community goals
10. Key success factors
  • 10.1 Good product design market positioning
  • 10.2 Good community management approaches
  • 10.3 Environmental management of resources
    established first and taken seriously

10.4 Community development goals established and
pursued in the entire course of ecotourism
development 10. 5 Key policy measures to secure
natural resource use and management,
accreditation, permits, exclusive rights of
community enterprise / tourism activities   10.6
Multiple stakeholder involvement and support
  • 10.7 Development, implementation and advocacy of
    ecotourism framework that integrates
    market-oriented ecotourism product and enterprise
    development natural resource management and
    community development and empowerment
  • 10.8 Amplification of project to wider audiences
    through awards won, media coverage, visits to the
    project by international organizations, leading
    opinion makers and satisfied customers

11. Key issues problems
  • 11.1 Security of access to prime tourism
    attractions and land tenure (PAMB community
  • 11.2 Private interests positioning to capture
    tourism values away from the community (land
  • 11.3 Not enough skilled community members with
    immediate leadership and managerial potential
    (slows down process of capacity building)

12. Key challenges ahead
  • 12.1 Sustaining the dedication of community
  • 12.2 Sustaining the commitment of NGAs and LGUs
    to secure the natural attractions from future
    infrastructure development and other activities
  • 12.3 Sustaining and improving current marketing
    linkages product position

13. Key potentials at work
  • 13.1 History of successive victories
  • 13.2 Increased broad range of institutional
  • 13.3 Amplified promotion of the project to
    international, national and local audiences

13.4 Sustained dedication of the community
organization 13.5 Trend towards more national
local goverment support 13.6 Niche market for
community ecotourism capture
Community women taking on the