Indian Consumer Spectrum

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Indian Consumer Spectrum
Indicus Analytics
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Dummy Report

• This is a dummy presentation for one of the 33
  segments in Indicus Consumer Spectrum. The buyer
  will get 33 such reports in the product
  purchased, in the same format.

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The Segment Analysis Grid
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Derived Consumer Segments
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SEC Profile- Overlaid on the consumer
segment grid
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Segment XX
C5
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Segment XX
C5
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Segment XX
Assets
C5
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XX - Chief Wage Earners Profile
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Chief Wage Earners Profile
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Chief Wage Earners Profile
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Chief Wage Earners Profile
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Chief Wage Earners Profile
This graph shows five industries that account
for majority of the Households industry type.
Others includes rest of the industries expect
the top five industries
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Chief Wage Earners Profile
Others not elsewhere classified
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Chief Wage Earners Profile
Others includes Casual Labours etc
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Segment XX - Households Profile
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Demographic Profile
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Demographic Profile
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Demographic Profile
Household Composition
Minors are all members in the Household below
the age of 18 years Seniors are all members in
the Household above the age of 60 years
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Education Profile
Adults constitutes all members above the age of
18yrs
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Employment Profile
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Education Profile
CWE Chief Wage Earner
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Employment Profile
Others includes rentiers, pensioners
remittance recipients, handicapped individuals,
beggars prostitutes etc
CWE Chief Wage Earner
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Social Group
ST Scheduled Tribe SC Scheduled Caste OBC
Other Backward Classes
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Income Distribution
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Spending Pattern
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Spending Pattern

• High Value Food
• Milk
• Vegetables Fruits
• Egg, Fish Meat

• Processed Food
• Processed Food
• Beverages

• Basic Food
• Cereals and Pulses

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Spending Pattern
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Spending Pattern
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Home Ownership Profile
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Asset Ownership Profile
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Please send your inquiries to Indicus Analytics
Pvt. Ltd. 2nd Floor, Nehru House, 4 Bahadur Shah
Zafar Marg New Delhi- 110002. Phone
91-11-42512400/01 E-mail products_at_indicus.net
www.indicus.net Other Indicus Products Market
Skyline of India 2008-09 City Skyline of India
2008-09 City Skyline of India neighbourhood
series 2008-09 Housing Skyline of India
2008-09
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Thank You