The present Era of the Indian Sports Industry

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The present Era of the Indian Sports Industry

• https//datasportsgroup.com/

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What is the first thing that comes to your mind
when I say sports? Rigorous training? Teams?
Athletes? Coaches shouting at the top of their
lungs? Well in India Sports is an emotion. Sachin
Tendulkar, Kapil Dev, and countless other sports
legends have changed the whole spectrum of
Sports. This industry especially in India has
grown exponentially. The global sports market
was valued at 488.5 billion in 2018 and was
expected to grow at a CAGR of 5.9 to be valued
at 614.1 billion by 2022. In India, CAGR was
predicted at 15,according to DataPOWA. The
sports industry in India has created as many as
500000 jobs, contributing about 2 to 4 percentage
to employment. For any industry,revenue from
advertising can serve as a yardstick for future
potential and in India,the 1-billion advertising
dollar mark was crossed in 2018 and according to
JSW Sports CEO Mustafa Ghousein 2020 it stands at
? 8,000 crores.
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Supporting the numbers ESP Properties, the
entertainment and sports division of GroupM India
states in 2019 Indian sports sponsorship Industry
crossed Rs 9000 crore growing at a rate of 17.
The biggest chunk of it is from VIVO who
invested 2,199 crores as a sponsor for the Indian
Premier League (IPL) for five years.
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While Cricket has enjoyed being the center of
attention in sports advertising but money is
being invested in other sports as well like
Badminton, Volleyball, and Wrestling. The
opportunities that lie in the future of sports in
India is immense, if we talk about just the
digital advertisement in recent years the
dependence on it has increased as well by 84
from Rs 475 crore to Rs 875 crore in ad spends
while TV is a great medium, brands have
recognized the way to break the clutter is to
channelize all the means at once to increase the
reach and brand recall. Technology is being
leveraged to provide differentiated solutions to
all the sports fans at once. Former professional
tennis player Mustafa Ghouse and an Asian Games
medalist is working to develop the professional
world of sports in India with JSW Sports and has
a lot to share with the world. About the future
of sports, he shared that the industry is growing
at an unprecedented rate with more inclusive
growth across sports and an increase in the
number of leagues is also a positive sign, as
well as the allocated budget spend by the
government on sports has also seen an increasing
trend.
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• Another factor contributing strongly to the
  growth of the industry is the rise in the
  consumption of sports content, sports
  advertising, sponsorship, and CSR activities
  which have given sports a new direction in India.
  People adjust their schedules to watch sports
  events and some companies have been known to
  profit more when sports events like IPL or
  international events like the World Cup are in
  session.
• Certain pivotal factors that contributed to the
  growth are
• The JIO EFFECT essentially saw an increased
  consumption of data as Jio brought a radical
  change to the industry with competitive pricing
  from ? 250/GB to currently at ? 15/GB.
• Smartphone penetration at the grassroot level in
  2019 India bypassed the US as the worlds
  second-largest consumer ofthe smartphone.
• With data and devices on hand sports content also
  got a huge boost to serve the customer with more
  platforms like Hotstar and SonyLiv which made
  consumption convenient.
• A change in the sports management in India is
  seen which would be great for future.

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India has become THE DESTINATION for sports
consumption and every year it sets a new record
of growth. Making it an interesting market to
expand into with a plethora of options to
explore. Many fantasy sports operators have
earned the big bucks taking advantage of the same
by partnering with fantasy sports data feed
providers. Who has realized the potential of
growth in India and expanded their services to
include leagues like IPL in their portfolio. One
such data provideroutthere is Data Sports Group,
they offer experience as well as innovative
advancement. With a bouquet of offering curated
after careful analysis of the need of the
customer, you could customize the services to
suit your needs. They have established their
presence in the market and continue to grow by
leaps and bound.
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Contact US

• Emai -sales_at_datasportsgroup.com
• Phone - 1 [phone]
• Address - 2600 Kinmere Dr
• City Gastonia
• State - North Carolina
• PIN 28056
• Country - USA