Science for Women ATMAJA A Series Awakening self awareness of Women

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Science for WomenATMAJA A Series
Awakening self awareness of Women

• Sponsored by - Rashtriya Vigyan Evam Prodyogiki
  Sanchar Parishad (RVPSP), Dept. of Science
  Technology, GOI

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Introduction

• Government of India, Dept. of Science and
  Technology has sanctioned the project for
  organizing baseline studies and capacity building
  in Radio production for the RVPSP sponsored
  project- Science for Women at Vasundhara Vahini
  Vidya Pratishthans Institute of Information
  Technology, Baramati.
• The baseline study and Capacity building is being
  conducted by Commonwealth Educational Media
  Center for Asia (CEMCA), New Delhi for Women
  Child Health Nutrition through Community
  Radio during the last week of September 2007.

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Project on brief

• Science and technology based programming can play
  very important role for making difference in the
  lives of women. Considering these facts,
  Vasundhara Vahini will broadcast Science for
  Women project for the rural women to empower
  them with the current knowledge in every field
  and walk of life, especially in her day today
  routine work so that they can at least have
  cursory knowledge of the things happening in and
  around her.
• Objectives of the Project
• To inculcate scientific awareness among women by
  empowering them with practical, scientific
  knowledge indispensable in everyday life, namely
  Science in Kitchen, hygiene, agriculture,
  housekeeping, nutrition, education and parenting
  of the children. Series of 365 programs on above
  theme in radio magazine format will be produced
  and aired for one full year. The impact of each
  of these programs on the target audience will be
  periodically assessed and programs will be
  restructured on feed back of audience.

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Project on brief .continued

• Target Groups
• The audience of Vasundhara Vahini is
  agriculturist and rural women in the 90.4 FM
  listening zone with a territory of about 15 to
  20 kms of radius in all directions covering a
  population of about fifty thousand.
• Methodology
• It is proposed to produce 365 episodes of 10
  minutes duration under the broad theme, Women,
  Science and Social Change. The programmes would
  be in the radio magazine format that would
  incorporate segments such as Interviews, radio
  drama/skit, talks, letters, live queries, success
  stories, quiz and public service messages etc.
  The duration of project is 12 month-365 programs
  of 15 minutes daily soap. The language employed
  will be Marathi, which is the local language.

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Baseline Studies Capacity Building

• Commonwealth Educational Media Center for Asia
  (CEMCA), New Delhi is conducting Base line Survey
  and Capacity Building.

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Baseline Survey

• The basic aim behind conducting the baseline
  survey is to collect data from women community
  members for finding out the role of media
  channels in their day to day life
• Accordingly, 2o students and 10 women from
  community has conducted baseline survey of total
  1489 women community members.

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Baseline Survey .continued

• Identification of the surveyors
• Ten students ten women from the community are
  identified for conducting this survey. All
  selected women are from Self Help Groups.
• Translation of the questionnaire
• The questionnaire prepared for the survey has
  been translated into the local language of
  communication Marathi.
• Click here to view the Questionnaire

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Baseline Survey .continued

• Training to the surveyors
• College staff members and Ms. Rukmini, CEMCA has
  provided detailed training to all the surveyors
  about how to conduct the survey.
• Initially participants are made clear with all
  the questions in the questionnaire. Then they are
  separated into the groups. The groups are
  allotted target areas (nearby villages) for next
  two days for survey.
• The villages covered under this survey include
  Baramati City, Pandare, Junction, Khandobha
  Nagar, Dorlewadi,Malad, Katewadi, Malegaon,
  Malegaon (Sugar Factory area), Moregaon, Phaltan
  etc.

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Baseline Survey .continued
Survey conducted at Medad
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Baseline Survey .continued
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Baseline Survey .continued
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Baseline Survey .continued

• Questionnaire Data Entry
• The filled up questionnaires are submitted to
  the concerned college staff for checking at the
  end of every day.
• The checked questionnaires are forwarded for the
  data entry as per the prescribed format .
• Click here to view the Data Entry Report

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Baseline Survey .continued

• Data Analysis and Interpretation
• Final analysis of the entire data has been made
  by the CEMCA Staff.
• As per the data analysis following facts are
  observed
• Out of the total surveyed community, 68
  population contributes to the Vasundhara Vahini
  listeners.

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Baseline Survey .continued

• Data Analysis and Interpretation
• Out of the total surveyed community, 78
  population feel that the community radio can help
  them to find solutions of their problems like
  Health Hygine, Polution, tips on farming, use
  of Information Technology etc.
• As per the suryey conducted, most of the
  population listen to good music and useful
  information disseminated through radio.

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Baseline Survey .continued

• Data Analysis and Interpretation
• Out of the total surveyed community, 50 women
  are interested to participate in Community Radio
  Programmes, 44.5 are interested to be community
  representative and 41.8 women are interested to
  be Radio Jockey

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Capacity Building Workshop

• Three days Capacity Building Workshop was
  organized by CEMCA during 29th September to 1st
  October 2007.
• The basic aim behind this workshop was to
  identify potential radio anchors, among the
  students workers from the community.
• And to train them on
• Radio programme Appreciation
• Forms of radio production
• Forms of radio presentation
• Art of Interview
• Studio recording
• Outdoor recording through flash recorder
• Elements of editing
• Mixing
• Participatory radio programmes
• Interactive radio programmes like
  Phone-in,phone-out and SMS etc

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Capacity Building Workshop .continued

• Eminent personalities involved in conducting the
  workshop are-
• Shri.Shreedhar, Director, CEMCA, New Delhi.
• Mr. Anand Deshmukh, Pune.
• Mr. D.B. Deshmukh, Pune.
• Mr. Raja Pokharapurkar.
• End Result of the workshop
• The participants were separated into five groups
  and each group was given an assignment of field
  recording.
• Click below to listen to the recorded clips by
  the groups-

Group 1
Group 2
Group 3
Group 4
Group 5