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Report of IEEE CS Vice President for Standards Activities to Standards Activity Board SAB

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Title: Report of IEEE CS Vice President for Standards Activities to Standards Activity Board SAB


1
Report of IEEE CS Vice President for Standards
Activities to Standards Activity Board (SAB)
  • John WalzCancun, MX
  • 7-Nov-07

2
Welcome Chairs of Standards Committees (SCs)
  • Design Automation (DASC)
  • Foundation for Intelligent Physical Agents (FIPA)
  • Information Assurance (IASC)
  • Local Area Networks/MAN-P802 (LMSC)
  • Learning Technology (LTSC)
  • Microprocessors and Microcomputers (MMSC)
  • Portable Applications POSIX (PASC)
  • Simulation Interoperability (SISO/SAC)
  • Software and Systems Engineering (S2ESC)
  • Storage Systems (SSSC)
  • Test Technology (TTSC)
  • Environmental Assessment Std. Cmt. for Sponsor

3
Standards Activities Board Role and Vision
To provide an organizational framework and
conducive environment within which to develop
broadly accepted, sound, timely, and
technically excellent standards that will advance
the theory and practice of computing and
information processing science and technology.
Action Item Fall07.01 assigned to SAB Chair to
revise role, vision, purpose
4
SAB Goals
  • Support Standards development within Computer
    Society and IEEE Standards Association (IEEE-SA)
  • Leverage the strengths of IEEE, IEEE-SA,
    IEEE-USA, etc.
  • Connect CS standards experts to IEEE-SA
  • Advance effective volunteer-staff partnerships
  • Understand, respond to, and serve our user base
  • Continue to further and encourage the use of
    established Standards
  • Ensure that Society standards provide true value
    to practitioners and their organizations, are
    relevant, are affordable, and provide a
    consistent view of the state of the practice.
  • Improve vitality of standards groups to become
    more market-oriented, developing standards that
    respond to identified customers wants
  • Increase our professional membership and prestige
    worldwide

5
What do we offer? (1 of 2)
  • We develop and sell both product and process
    standards
  • Product standards can be used
  • For developing quality products (including
    documents)
  • For testing product conformance
  • Process standards can be used
  • To teach best practices
  • To incorporate best practices on a project
  • To facilitate process improvement
  • We offer support to our community of experts
  • To help develop and modify standards (in WGs)
  • To teach and consult about using standards
  • To publish articles, books, ReadyNotes, PodCasts
  • To give standards presentations at conferences or
    distant learning

6
What do we offer? (2 of 2)
  • We help increase IEEE-CS membership
  • Through the interest in, and use of, our
    standards
  • Through the exposure we gain when our experts
    share their knowledge (see previous slide)
  • We also help build the standards community
  • Through interest in, and use of, our standards
  • Through the work of our standards experts
  • Through the involvement of companies, Government
    agencies, and universities in consortiums formed
    to draft standards-based specifications

7
Where is SAB?
  • IEEE
  • IEEE Standards Association (SA)
  • ? American National Standards
  • ? ISO and IEC and JTC1
  • IEEE-Computer Society (CS)
  • Standards Activities Board (SAB)
  • VP for Standards
  • Sponsor Chairs (12)
  • CS Standards Sponsors (similar to CS TCs/TFs)
  • Working Groups, multiple / Sponsor
  • Volunteers, some are CS and SA members

gt 5KVolunteers
8
SAB Goal International Coordination
Harmonization
  • Coordination
  • Improve and regularize IEEE CS participation in
    various JTC1 subcommittees (Liaison Types A or C)
  • Strengthen SAB Sponsors relationships with IFIP
  • Harmonization
  • Continue JTC1/SC7 harmonization with software and
    systems engineering standards
  • Move new technology areas into TAB and SAB for
    international concurrence with JTC1
  • Jim Moore, International Chair

9
Software and Systems Engineering Processes
  • DIS 15288 systems 12207 software engineering
    process descriptions for
  • Project-Enabling
  • Agreements
  • Project Management
  • Project Support
  • Engineering
  • Software Implementation
  • Software Support
  • Software Reuse
  • IEEE CS and S2ESC have played an important role
    in guiding ISO/IEC to Coordination and
    Harmonization of these umbrella standards

10
SAB Business
  • Deployment of IEEE-SA polices
  • Signs of dominance
  • Patent policy
  • SAB Sponsored projects, Paul Eastman
  • Volunteer Recognition
  • Service awards CoA OCA, David Schultz
  • Hans Karlsson Award, David Schultz
  • Senior and Fellow memberships
  • Past Chairs through CS History Committee,John
    Walz

11
SAB is focusing two broad areas
  • Improving the Vitality of
  • SAB,
  • Standards Committee Sponsors, and
  • Sponsors Work Groups Balloting groups Study
    groups
  • Increasing IEEE Standards Association (IEEE-SA)
    standards' value to Computer Society membership

12
SAB IEEE-SA areas of interest
  • Funding and pricing models,
  • Liberal standards license rights e.g. education
    and software specifications,
  • Support of low cost virtual WG meetings,
  • Appreciation for volunteers,
  • Balance between individual and corporate
    processes, and
  • Involvement of companies using standards for
    their products
  • Robby Robson, SAB Vice-Chair
  • Don Wright, liaison IEEE-SA
  • Malia Zaman, IEEE-SA staff
  • Susan Tatiner, IEEE-SA staff

13
IEEE / IEEE-SA / SAB Alignment of Interest
  • SA 1.1 Increase of participation in standards
    committees by younger experts
  • SA 1.3 Increase the percentage of web based work
    hours, by participants, on IEEE standards
  • SA 1.4 Attract best and brightest engineers to
    IEEE standards committees (high school/university
    sound experience)
  • SA 1.5 Growing number of IEEE Certified
    Standards Engineers
  • SA 2.1 Number of successful PARs in new
    technologies
  • SA 2.2 IEEE forge standards alliances in
    socio-economic areas related to medical/health
    care sectors which are expanding into personal,
    wide area, telemedicine, and home networks
  • SA 2.3 Operation of standards committees
    according to fair procedures, open in access,
    balanced in composition and interests, with
    appeal mechanisms
  • SA 2.4 Broaden staff knowledge of new technology
    areas
  • SA 3.1 Attract more IEEE members from emerging
    economies
  • SA 3.2 Number of globally well recognized
    universities that include standardization, with a
    focus on IEEE, as a discipline into their
    educational program
  • SA 3.4 Identification of simple technologies that
    make daily life easier, with resulting products
    at affordable costs, that dont require handling
    instructions nor service
  • SA 3.5 Become governments prime partner on
    technical standards for reference in regulation
  • SA 3.6 Comparison of the global market volume
    based on existing IEEE standards with the one of
    other organizations, and the development of such
    figures
  • SA 5.1 Increase awareness of IEEE-SA policies
    regarding fair participation and legal
    requirements
  • SA 7.1 Sound knowledge of IEEE-SAs IPR policies
    by all participants in IEEE standards development
  • SA 9.1 Increased revenues from sales of products
    and services related to standards

Source IEEE Strategic Plan for 2006
14
IEEE-SA Strategic Planning
Sent Wed 11/7/2007 902 AM To John
Walz Subject IEEE-SA Strategic Planning IEEE-SA
President George Arnold's has asked that you
participate in a special web survey designed to
rovide input to the BoG for its November 2007
strategic planning session through a special web
survey that has been created for this
purpose. Here is the link to the
survey http//www.surveymonkey.com/s.aspx?sm1SlF
iEFzdP_2byLcOvuzxSsg_3d_3d The survey will take
approximately 30 minutes to complete. Please
respond no later than 15 November 2007, so that
the results may be received in time for the
session. You will know that your answers have
been recorded correctly when you click on the
"Done" button and you are returned to the IEEE
home page. If you wish to keep a copy of your
responses, please use the "print function in
your computer's browser. Thanks for your time
and participation. Jean Frankel Principal
Partner Tecker Consultants, LLC jsfrankel_at_comcast.
net 561-883-0127 - office 609-213-1623 - mobile
15
CS Sponsors by OSI Basic Reference Model layers
  • 1. Physical - LMSC
  • 2. Data Link - LMSC
  • 3. Network ?
  • 4. Transport ?
  • 5. Session ?
  • 6. Presentation ?
  • 7. Application ?

OSI Open Systems Interconnection
16
IEEE-CS Planning
17
Associations under pressure
  • IEEE
  • Membership up ?
  • Societies Membership down ?
  • Profits up ?
  • Standards Association
  • Statistics 2006 ?
  • Computer Society
  • Membership down ?
  • Revenues down ?
  • Digital publications Reduced revenues ?
  • Conferences Reduced margins ?

18
Strategy Clarification Workshop
Market Positioning (Differentiators)
Highest Quality Information
Personalized Access
Targeted Solutions
Skills Certification
IEEE-CS provides a forum for the best minds to
come together to develop and acquire the highest
quality information.
IEEE-CS provides customized and personalized
access to expertise, products, and services using
contemporary and popular technologies.
IEEE-CS provides targeted solutions (based on
authoritative Intellectual Property) to industry
technical challenges.
IEEE-CS is a global resource for internationally
recognized skill certification desired by
employers and professional practitioners.
Strategy Clarification Workshop, Hay Group Nov-06
19
Strategy Clarification Framework

Financial
Customer
Financial
Customer
Outcomes
Outcomes
Stability
Loyalty
Stability
Loyalty
Researcher
Industry
Researcher
Industry
Customers
Customers
Academics
Practitioners
Academics
Practitioners
Highest Quality
Personalized
Targeted
Skills
Highest Quality
Personalized
Targeted
Skills
Market
Market
Information
Access
Solutions
Certification
Information
Access
Solutions
Certification
Positioning
Positioning
Product
New
Product
New
Industry
Marketing
Industry
Marketing
Development/
Technology/
Development/
Technology/
Penetration
Sales
Penetration
Sales
Critical
Critical
Management
Platform
Management
Platform
Success
Success
Volunteer and Staff Resources
Volunteer and Staff Resources
Factors
Factors
Relationship with IEEE
Relationship with IEEE
Actions
Tactics
Investments
Plans
Actions
Tactics
Investments
Plans
(Start/Stop)
(Start/Stop)
Strategy Clarification Workshop, Hay Group Nov-06
20
Strategy Clarification Workshop
Anticipated Customer Mix
COMPUTER PROFESSIONALS
  • Researchers Academics
  • (Including Students)
  • Predominately U.S.
  • Members

Customer Mix (not to scale)
  • Practitioners
  • International/Global
  • Non-traditional members

Current Future
Strategy Clarification Workshop, Hay Group Nov-06
21
BoG Recommendation Develop a strategy to
increase participation ofpractitioners and
industry
  • Hay Group Findings
  • There is broad consensus that the Society has
    high quality, peer-reviewed intellectual property
    and trusted technical information.
  • The Strategy Clarification Workshop and Executive
    interviews confirm that the Society is not
    structured to identify, develop, and deliver
    services to practitioners/industry customers.
  • There is widespread understanding that
    publications, conferences, and conference
    proceedings generate revenue but their net margin
    importance is less well appreciated.
  • There is general agreement that the volunteer
    staff is composed of experienced research and
    academic personnel.
  • The volunteer leadership and staff need to expand
    virtual interaction as volunteers in industry
    are acquired (go to them versus them being
    required to come to the Society, so they do not
    have to attend in person and travel).
  • One of the key strategic goals is to develop a
    forward-looking membership model with potentially
    different levels of affiliation. Feedback
    indicates little effort is occurring in
    specifically implementing this goal.
  • There was strong and repeated feedback that IEEE
    CS needs to enhance customer loyalty and intimacy.

22
BoG Practitioners ad hoc
  • Identify and engage industry and government
    leaders to identify their needs and mechanism for
    working with the entities through surveys,
    consultations and forums
  • Members
  • Joe Bumblis, Chair
  • Pierre Bourque
  • Paul Croll
  • John Daniel
  • Harvey Freeman
  • John Harauz
  • Jim Moore
  • TK Ramesh
  • Shukri Wakid
  • John Walz

23
How IEEE standards development process impacts
company operations
  • Findings from consulting company SPG interviews,
    funded by IEEE-SA, cover
  • Accreditation of the Standard
  • The Degree of Control over Standards Forum Open
    vs. Exclusive
  • Stability of the Standard
  • Intellectual Property (IP) Policy
  • International scope
  • Time to Market
  • Cost Efficiencies in Product Development
  • Inventory Obsolescence
  • Market Growth
  • Investment Insurance
  • Face-to-Face Communication with Customers and
    Direct Competitors
  • Level the Technical Playing Field
  • Demonstrate Industry Leadership
  • Defensive Action / Slow Standards Process

24
Computer Society Actions
  • Reach out to more industry participants (e.g.
    members working in standards),
  • Revise priorities to bring more value to
    membership (e.g. both CS and SA memberships)
  • Reduce expenses(e.g. fewer F2F and co-located
    meetings),
  • Partner more with IEEE entities for better
    synergy (e.g. IEEE-SA)

25
Computer Society Actions
  • 2007
  • IEEE oversight
  • Travel expenses reduced 10
  • Volunteer leaders called at risk members
  • New CS Executive Director Angela Burgress
  • 2008
  • Fewer meetings, more teleconf / webcasts
  • Travel expenses further reduced
  • Washington DC office move?

26
New computer.org website
27
SAB Actions
  • Cost Actions
  • Travel expenses reduced
  • March 2008, SAB meeting with IEEE-SA Standards
    Board in Piscataway, NJ
  • May 2008, SAB meeting with CS BoG in Las Vegas,
    NV
  • November 2008, Webinar
  • Community website usage

28
70 SAB members on CS Community
ieee.SharedInsights.com
  • Registered
  • Debbie Brown
  • François Coallier
  • Jack Cole
  • Paul Croll
  • John Daniel
  • Paul Eastman
  • John Harauz
  • Rohit Kapur
  • Kathy Land
  • James Moore
  • Katherine Morse
  • Robby Robson
  • Dave Schultz
  • Susan Tatiner
  • John Walz
  • Don Wright
  • Malia Zaman
  • Missing
  • Curtis
  • Berman
  • Davis
  • Johnson
  • Nikolich
  • ODell
  • Sheppard

Saturday, November 03, 2007
29
Summary
  • Work to support our current membership,
  • Reach out to new members
  • diversifying both technically and geographically,
  • Broaden our business base,
  • Define our role within IEEE-SA, and
  • Market our strengths as a world class standards
    development organization.

30
Backup
31
Formalized Intellectual Property
  • Good Techniques / Methods
  • Articles published with peer review
  • Case studies
  • Good Principles
  • Best Practices
  • Workshops
  • Body of Knowledge
  • Standards developed
  • Books
  • Collegiate Curriculum
  • Certification of experts organizations
  • Licenses

32
LETSI Principles
  • Learning, Education and Training Systems
    Interoperability (LETSI)
  • There are societal, economic and educational
    benefits to establishing a global
    interoperability framework for technology-enabled
    learning, education and training (LET).
  • Technology-enabled LET encompasses many diverse
    and unique communities of practice and must
    accommodate this diversity and the financial
    realities of the various communities.
  • A key to establishing a global LET
    interoperability framework is to define broadly
    applicable reference models
  • The first successful and broadly applicable LET
    reference model is the Sharable Content Object
    Reference Model (SCORM), which should become the
    first of many anticipated reference models in an
    evolving, overarching LET Interoperability
    Reference Model.
  • It is necessary and desirable for organizations
    with a material interest in LET to collaborate
    and to coordinate their efforts
  • http//adlcommunity.net/file.php/18/LETSI_Prospect
    us_20070201rev3.pdf 

33
Portable Application Std Cmt.
IEEE
Computer Society PASC P1003.1 WG Lowell
Johnson, Chair Individual members alsoOpenGroup
IEEE-SA Balloting GroupWG others
Computer Society TCOS (Operating Systems) Not
participating in PASC
OpenGroup Corporate membership Issue 6Balloting
Publishes the standard
INCITSCT22 make recommends US TAG?
JTC1 SC 22 / POSIX WG ISO/IEC 9945 (POSIX)
Country members OpenGroup representative from
Europe
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