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Title: Real-Time Bidding Market Research Report, Industry Analysis, Share, Growth and Forecast Till 2025


1
Global Real-Time Bidding Market Research
Report and Forecast 2020 - 2025
www.imarcgroup.com
Sales_at_imarcgroup.com
1-631-791-1145
2
About IMARC
Email sales_at_expertmarketresearch.com
Web www.expertmarketresearch.com
Phone 1-415-325-5166
3
What We Do
4
REPORT OBJECTIVES Highlight
5
Report Description
According to the latest report by IMARC Group
titled, Real-Time Bidding Market Global
Industry Trends, Share, Size, Growth, Opportunity
and Forecast 2020-2025, the market is expected
to grow at a CAGR of around 30 during
2020-2025. Request to get the sample report
https//www.imarcgroup.com/real-time-bidding-marke
t/requestsample Market Trends Real-time
bidding (RTB) refers to the server-to-server
buying process that allows ad space on websites
to be bought and sold on a per-impression basis.
Once the buyer wins an auction, the RTB process
takes place programmatically through real-time
sales that instantly displays his/her
advertisement on the publishers website.
Real-time bidding processes hundreds of thousands
of ad opportunities in milliseconds using a
number of platforms and systems, such as
ad-servers, data management platforms, and
third-party data providers, within the display
advertising ecosystem. Over the years, there
has been a rapid increase in the number of
internet users across the globe. This, along with
the expanding social media platforms, has
prompted consumers to spend time surfing the
internet through smartphones, computers and
laptops. As a result of the increasing online
activity, advertisers are investing in RTB video
ads to engage the target audience, which, in
turn, is creating a positive impact on the
industry. Besides this, the RTB system enables
advertisers to manage and optimize their ads on
multiple networks in a cost-effective way and
helps in enhancing their campaign efficiency and
brand awareness. Some of the other factors
bolstering the growth of the market include the
development of advanced technologies and new
updates, and the integration of digital
marketing, artificial intelligence (AI) and
machine learning (ML) techniques with the bidding
software.
6
Report Description
  • Insights on Market Segmentation
  •   Breakup by Auction Type
  • 1. Open Auction
  • 2. Invitation-Auction
  • Breakup by Advertisement Format
  • 1. Video
  • 2. Image
  • Breakup by Application
  • 1. Media Entertainment
  • 2. Retail and E-commerce
  • 3. Games
  • 4. Travel Luxury
  • 5. Mobile Applications
  • 6. Others

7
Report Description
  • Breakup by Device
  • 1. Mobile
  • 2. Desktop
  • 3. Others
  • Breakup by Region
  • 1. North America
  • 2. Asia Pacific
  • 3. Europe
  • 4. Latin America
  • 5. Middle East and Africa      
  • Competitive Landscape
  • The competitive landscape of the industry has
    also been examined with some of the key players
    being Adobe Inc., AppNexus, Criteo, Facebook
    Inc., Google LLC, Match2One AB, MediaMath Inc.,
    MoPub, PubMatic Inc., Salesforce Inc., Smaato
    Inc., The Rubicon Project Inc., Verizon Media,
    WPP PLC, YANDEX LLC, etc.

8
Report Description
  • Browse full report with detailed TOC and list of
    figures and tables https//www.imarcgroup.com/rea
    l-time-bidding-market
  • Browse Related Report By IMARC Group
  • Operational Intelligence Market
    https//www.imarcgroup.com/operational-intelligenc
    e-market
  • Predictive Analytics Market https//www.imarcgrou
    p.com/predictive-analytics-market
  • Key Questions Answered in This Report
  • How has the global real-time bidding market
    performed so far and how will it perform in the
    coming years?
  • What are the key regional markets?
  • What is the breakup of the market based on the
    auction type?
  • What is the breakup of the market based on the
    advertisement format?
  • What is the breakup of the market based on the
    application?
  • What is the breakup of the market based on the
    device?
  • What are the various stages in the value chain of
    the industry?
  • What are the key driving factors and challenges
    in the market?
  • What is the structure of the global real-time
    bidding market and who are the key players?

9
Table of Contents
10
Table of Contents
1    Preface2    Scope and Methodology     2.1
   Objectives of the Study    2.2  
 Stakeholders    2.3    Data Sources       
2.3.1    Primary Sources        2.3.2  
 Secondary Sources    2.4    Market Estimation 
      2.4.1    Bottom-Up Approach        2.4.2  
 Top-Down Approach    2.5    Forecasting
Methodology3    Executive Summary4  
 Introduction    4.1    Overview    4.2    Key
Industry Trends5    Global Real-Time Bidding
Market    5.1    Market Overview    5.2  
 Market Performance    5.3    Market Forecast6
   Market Breakup by Auction Type    6.1    Open
Auction        6.1.1 Market Trends        6.1.2
Market Forecast    6.2    Invitation-Auction   
    6.2.1 Market Trends        6.2.2 Market
Forecast       
11
Table of Contents
    7    Market Breakup by Advertisement
Format    7.1    Video        7.1.1 Market
Trends        7.1.2 Market Forecast    7.2  
 Image        7.2.1 Market Trends        7.2.2
Market Forecast8    Market Breakup by
Application    8.1    Media Entertainment   
    8.1.1 Market Trends        8.1.2 Market
Forecast    8.2    Retail and E-commerce       
8.2.1 Market Trends        8.2.2 Market
Forecast    8.3    Games        8.3.1 Market
Trends        8.3.2 Market Forecast    8.4  
 Travel Luxury        8.4.1 Market Trends   
    8.4.2 Market Forecast    8.5    Mobile
Applications        8.5.1 Market Trends       
8.5.2 Market Forecast    8.6    Others       
8.6.1 Market Trends       
12
Table of Contents
8.6.2 Market Forecast9    Market Breakup by
Device    9.1    Mobile        9.1.1 Market
Trends        9.1.2 Market Forecast    9.2  
 Desktop        9.2.1 Market Trends       
9.2.2 Market Forecast    9.3    Others       
9.3.1 Market Trends        9.3.2 Market
Forecast10    Market Breakup by Region    10.1
   North America        10.1.1 United States   
       10.1.1.1 Market Trends           10.1.1.2
Market Forecast        10.1.2 Canada         
 10.1.2.1 Market Trends           10.1.2.2
Market Forecast    10.2    Asia Pacific       
10.2.1 China           10.2.1.1 Market Trends 
         10.2.1.2 Market Forecast        10.2.2
Japan           10.2.2.1 Market Trends         
 10.2.2.2 Market Forecast                     
   
13
Table of Contents
10.2.3 India           10.2.3.1 Market Trends 
         10.2.3.2 Market Forecast        10.2.4
South Korea           10.2.4.1 Market Trends   
       10.2.4.2 Market Forecast        10.2.5
Australia           10.2.5.1 Market Trends     
     10.2.5.2 Market Forecast        10.2.6
Indonesia           10.2.6.1 Market Trends     
     10.2.6.2 Market Forecast        10.2.7
Others           10.2.7.1 Market Trends       
   10.2.7.2 Market Forecast    10.3    Europe 
      10.3.1 Germany           10.3.1.1 Market
Trends           10.3.1.2 Market Forecast     
  10.3.2 France           10.3.2.1 Market
Trends           10.3.2.2 Market Forecast     
  10.3.3 United Kingdom           10.3.3.1
Market Trends           10.3.3.2 Market
Forecast        10.3.4 Italy           
14
Table of Contents
10.3.4.1 Market Trends           10.3.4.2
Market Forecast        10.3.5 Spain         
 10.3.5.1 Market Trends           10.3.5.2
Market Forecast        10.3.6 Russia         
 10.3.6.1 Market Trends           10.3.6.2
Market Forecast        10.3.7 Others         
 10.3.7.1 Market Trends           10.3.7.2
Market Forecast    10.4    Latin America       
10.4.1 Brazil           10.4.1.1 Market Trends 
         10.4.1.2 Market Forecast        10.4.2
Mexico           10.4.2.1 Market Trends       
   10.4.2.2 Market Forecast        10.4.3
Argentina           10.4.3.1 Market Trends     
     10.4.3.2 Market Forecast        10.4.4
Columbia           10.4.4.1 Market Trends     
     10.4.4.2 Market Forecast        10.4.5
Chile           10.4.5.1 Market Trends         
 
15
Table of Contents
10.4.5.2 Market Forecast        10.4.6 Peru   
       10.4.6.1 Market Trends           10.4.6.2
Market Forecast        10.4.7 Others         
 10.4.7.1 Market Trends           10.4.7.2
Market Forecast    10.5    Middle East and
Africa        10.5.1 Turkey           10.5.1.1
Market Trends           10.5.1.2 Market
Forecast        10.5.2 Saudi Arabia         
 10.5.2.1 Market Trends           10.5.2.2
Market Forecast        10.5.3 Iran         
 10.5.3.1 Market Trends           10.5.3.2
Market Forecast        10.5.4 United Arab
Emirates           10.5.4.1 Market Trends     
     10.5.4.2 Market Forecast        10.5.5
Others           10.5.5.1 Market Trends       
   10.5.5.2 Market Forecast11    SWOT Analysis 
  11.1    Overview    11.2    Strengths      
                 
16
Table of Contents
11.3    Weaknesses    11.4    Opportunities   
11.5    Threats12    Value Chain Analysis   
12.1    Overview    12.2    Inbound Logistics 
  12.3    Operations    12.4    Outbound
Logistics    12.5    Marketing and Sales   
12.6    Service13    Porters Five Forces
Analysis    13.1    Overview    13.2  
 Bargaining Power of Buyers    13.3  
 Bargaining Power of Suppliers    13.4    Degree
of Competition    13.5    Threat of New
Entrants    13.6    Threat of Substitutes14  
 Price Indicators15    Competitive Landscape   
15.1    Market Structure    15.2    Key
Players    15.3    Profiles of Key Players     
  15.3.1    Adobe Inc.           15.3.1.1
Company Overview           15.3.1.2 Product
Portfolio            15.3.1.3 Financials       
            
17
Table of Contents
 15.3.1.4 SWOT Analysis            15.3.2  
 AppNexus           15.3.2.1 Company Overview 
         15.3.2.2 Product Portfolio        
15.3.3    Criteo           15.3.3.1 Company
Overview           15.3.3.2 Product Portfolio  
         15.3.3.3 Financials        15.3.4  
 Facebook Inc.           15.3.4.1 Company
Overview           15.3.4.2 Product Portfolio 
      15.3.5    Google LLC           15.3.5.1
Company Overview           15.3.5.2 Product
Portfolio            15.3.5.3 SWOT Analysis   
    15.3.6    Match2One AB           15.3.6.1
Company Overview           15.3.6.2 Product
Portfolio        15.3.7    Mediamath Inc.     
     15.3.7.1 Company Overview         
 15.3.7.2 Product Portfolio        15.3.8  
 MoPub           15.3.8.1 Company Overview     
     15.3.8.2 Product Portfolio         15.3.9  
 PubMatic Inc.           15.3.9.1 Company
Overview         
18
Table of Contents
  15.3.9.2 Product Portfolio         15.3.10  
 Salesforce Inc.           15.3.10.1 Company
Overview           15.3.10.2 Product Portfolio 
      15.3.11    Smaato, Inc.         
 15.3.11.1 Company Overview           15.3.11.2
Product Portfolio        15.3.12    The Rubicon
Project Inc.           15.3.12.1 Company
Overview           15.3.12.2 Product
Portfolio            15.3.12.3 Financials     
  15.3.13    Verizon Media                     
 15.3.13.1 Company Overview           15.3.13.2
Product Portfolio          15.3.14    WPP PLC 
         15.3.14.1 Company Overview         
 15.3.14.2 Product Portfolio          
 15.3.14.3 Financials           15.3.14.4 SWOT
Analysis        15.3.15    YANDEX LLC         
 15.3.15.1 Company Overview           15.3.15.2
Product Portfolio                                
   
19
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