Language Learning Resources at Santa Cruz Public Libraries: An Examination of User Services

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Language Learning Resources at Santa Cruz Public
LibrariesAn Examination of User Services

• Hui-Lan Titangos
• Reviewed by Mengxiong Liu
• Santa Cruz Public Libraries
• Santa Cruz, CA 95060
• titangosh_at_santacruzpl.org

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OUTLINE

• Background
• Origin of Language Learning Collection
• Learning Trends Technologies
• Maintenance Replacements
• Networks Networking
• Library Book Fund Drives

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Background Santa Cruz County-the Community

• Concentration of Artists
• Great Number of Daily Commuters
• Highly Educated Residents

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Origin of Language Learning Collection

• Origin

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Challenge IUnstable Material Budget Library
Financing Authority Allocation June 2005
SOURCE OF REVENUE AMOUNT SANTA CRUZ SHARE _at_ 77.75
SALES TAX REVENUE 7,577,062 5,891,166
PROPERTY TAX 4,034,899 3,157,134
MEMBER CONTRIBUTIONS City of Santa Cruz _at_ 1,394,751 City of Watsonville _at_ 541,684 1,936,435 1,505,578
INTEREST 11,486 8,930
TOTAL 13,559,882 10,542,808
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Origin of Language Learning Collection

• Challenge II
• Inefficient Access Points
• in Library Catalog

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Problem I Subject Access

• Italian language -- Self-instruction. X
  titles
• Italian language -- Self-instruction --
  Audio-visual aids. XX titles

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Problem II Title AccessExample 1

• When keyword Pimsleur Chinese
• Chinese Mandarin sound recording.
•  Chinese (Mandarin) I B sound recording.
•  Chinese (Mandarin) II B sound recording.
•  Chinese (Mandarin) II A sound recording.
•  Chinese (Mandarin) II B sound recording .
•  Mandarin I A sound recording .
•  Chinese (Mandarin) II A sound recording .
•  English for Mandarin Chinese speakers sound
  recording .
•  English for Cantonese Chinese speakers sound
  recording .
•  Chinese (Mandarin) sound recording .
•  Chinese (Mandarin) sound recording .

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Problem II Title AccessExample 2

• When tpimsleur language programs Chinese
• Pimsleur language programs. Chinese (Mandarin) I.
   1 title
• Pimsleur language programs. Chinese (Mandarin) I
  A. 1 title
• Pimsleur language programs. Chinese (Mandarin) I
  B.   1 title
• Pimsleur language programs. Chinese (Mandarin) II
  A. 2 titles
• Pimsleur language programs. Chinese (Mandarin) II
  B.   2 titles
• Pimsleur language programs. Chinese (Mandarin)
  quick simple. 1 title
• Pimsleur language programs. Chinese (Mandarin)
  the short Course.  1 title

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Learning Trends Technologies

• Peak Season vs. Slow Season

All Media Circulation
Fiscal Years Month All Media
2005-2006 December 35.70
2004-2005 June 32.01
2004-2005 December 35.68
2003-2004 June 34.87
2203-2004 December 37.95
2002-2003 June 33.98
2002-2003 December 35.08
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Learning Trends Technologies

• Language Resource Circulation

Fiscal Years Month CD (circ times) Cassette (circ times)
2005-2006 December 182 219
2004-2005 June 199 348
2004-2005 December 111 252
2003-2004 June 128 371
2003-2004 December 91 258
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Learning Trends Technologies

• Audio Resources vs. Print Resources
• Audio Cassettes vs. CDs

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Learning Trends Technologies

• CDs vs. Downloadable eAudiobooks
• Four elements as the unseen price library users
  pay
• time, monetary cost,
• effort and discomfort.
• -- Buckland, Michael K., Library services in
  theory and context

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Maintenance Replacements

• In-House Maintenance Replacement
• Vendors Who Provides Replacement Possibilities

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Networks Networking

• Networking with Branches Departments
• Networking with Publishers Vendors
• Networking with Government Agencies

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Library Book Fund Drives1996 Measure B. (SCPL)
Friends of Santa Cruz Public Libraries (FSCPL)

• Organizing book sales with proceeds to libraries
• Naming February Library Lovers Month
• Mailing postcards to legislators as statewide
  advocacy efforts for the Public Library Fund
  (PLF)
• Running series of advertisements in local
  newspapers for donations
• Publishing monthly calendars and special
  brochures for Book Fund Drive
• Effective strategy face-to-face request for
  money

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