ARBITRON and JHUAPL

1
ARBITRON and JHU/APL

• Ronald S. Kolessar

2
WHO AM I?

• Ronald S. KolessarVice President
  TechnologyArbitron Inc.Columbia, Maryland

3
WHO IS ARBITRON INC.?

• International media and marketing research
  company- Radio and Television audiences-
  Advertisers, Agencies and Outdoor
• US leader in radio audience measurement The
  Book
• www.Arbitron.com

4
ARBITRONS TECHNOLOGY DEPARTMENT

• Development of electronics used for audience
  measurement
• Staff of 20 engineers, programmers and
  technicians
• Portable People Meter (PPM)

5
PPM SYSTEM GOALS

• A single source personal measurement of a
  persons advertising exposure and purchasing
• Radio, television, and cable listening/viewing
• Outdoor advertising exposure
• Print media exposure
• Store visits
• Purchases

6
PPM DEVELOPMENT

• In development since 1992(Martin Marietta
  original consultant)
• In field testing since 1998
• Philadelphia testing since 2002
• Joint testing with Nielsen Media Research
• Next deployment in 2004

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HOW THE SYSTEM WORKS

• Inaudible code inserted at broadcast
• PPM
• Carried by panelist
• Detects and logs code and time
• Panelist docks PPM in Base Station
• Data transfer to Base and then to HUB
• Panelist given info on base screen
• HUB transfer to host for data processing

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PPM EQUIMPMENT
Base Station
1U Encoder
Data Collection Box (HUB)
Personal Portable Meter (PPM)
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IMPLEMENTED TECHNOLOGIES

• Infrared
• Transmission PPM to base
• Carrier Current
• Transmission from base to hub
• RF coming
• In/out of home

• Inaudible audio encoding (Psychoacoustics and
  detection accumulation)
• Station identification
• Broadcast time stamp
• Received time log
• PPM accelerometer
• Motion measurement

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CONTACT TO JHU/APL

• Referenced to Wayne Swann byDr. Deborah Mechtel
  (Professor at US Navel Academy and JHU/APL
  researcher)
• Signed a five year general working agreement in
  2002

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REASONS FOR RELATIONSHIP

• JHU/APL offers Arbitron a source of 4,000
  experienced engineers
• Experience in areas outside Arbitron expertise
  (Ex GPS, RF antenna design, etc)
• Mutual contact introductions
• Local company ties

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PROJECTS

• RF solution for determining In/Out of Home
  (Cooperative Patent filed)
• Study of cost reduction possibilities
• Study for outdoor measurement possibilities (GPS,
  others)

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FUTURE PROJECTS

• Integrated PPM/GPS solution
• Cost reductions next generation
• ?????

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CONCLUSIONS

• Arbitron is pleased and proud to be working with
  JHU/APL, and looks forward to new programs and
  opportunities.Thank you