Clear Channel Traffic 101 - Overview

1
Whats on Michigan Drivers Minds?
Gordon Gould WOOD News Robb Westaby Clear
Channel Traffic
WBCT-FM ? WOOD-AM ? WOOD-FM ? WSNX-FM ? WBFX-FM
? WMAX-FM ? WTKG-AM ? WMUS-FM ? WMRR-FM ?
WKBZ-AM 77 Monroe Center Grand Rapids, MI 49503
Ph 616-459-1919 Traffic Tip Line 616-776-5480
2
Are you encountering more or less traffic than
you were one year ago?
Source Arbitron/SCBA study
3
Source National Household Travel Survey, USDOT,
2001
4
Where do you go first for Traffic Reports?
Source Arbitron/SCBA study
5
Do you pay attention to traffic reports you hear
on the radio?
Source Arbitron/SCBA study
6
Drivers pick the radio.

• Whatever drivers are listening to
• iPod
• CD
• Satellite radio
• Nothing at all
• they switch to the radio
• for traffic reports.

7
Have you ever changed your route based on a
traffic report?
Base Those who pay attention to traffic reports
Source Arbitron/SCBA study
8
How Commuters Have Changed Their Lifestyles or
Schedule Due to Traffic
Source The Gallup Organization/USA Today
9
What Do Drivers Want?

• What Do Drivers Want?
• USDOT Report says
• Accuracy of reports
• Timeliness of reports
• Reliability of reports
• Cost of obtaining reports
• Degree of decision guidance and personalization
• Convenience (ease of access and speed)
• Safety (of operation in obtaining reports)
• John A. Volpe National Transportation Systems
  Center (2000)

10

• What Do Drivers Want?
• The Traffic Guy says
• Hows traffic on the way?
• Why am I sitting in traffic?
• How do I get out of this?

11
How is traffic on the way? Weather
conditions Construction delays Accident
delays Alternate routes
12
Why am I sitting in traffic? Is it an accident
or construction? How bad is it? Which lanes are
blocked? Which lane should I be in?
13
How can I get out of this? How long is the
backup or delay? What are the alternatives? Should
I try?
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15
Info Seekers

• The leading edge drivers
• Into gadgets
• Want time-saving information
• Willing to pay for it

16
What does the media want?

• Be fast
• Location of incident
• Status of incident
• Blocking?
• Cleared?
• Effect of incident

But most of all
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We want to be accurate.
18
Thanks.
19
Gordon Gould WOOD News Robb Westaby Clear
Channel Traffic
WBCT-FM ? WOOD-AM ? WOOD-FM ? WSNX-FM ? WBFX-FM
? WMAX-FM ? WTKG-AM ? WMUS-FM ? WMRR-FM ?
WKBZ-AM 77 Monroe Center Grand Rapids, MI 49503
Ph 616-459-1919 Traffic Tip Line 616-776-5480
20
(No Transcript)