EEA participation in Copenhagen Culture Night 2006

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EEA participation in Copenhagen Culture Night
2006

• Anna Gasquet
• EEA Information Centre Assistant
• Riga 14.09.06

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EEA Communication StrategyWhy we communicate?
What we do?

• Overall communication goal
• To give decision-makers and the citizens of
  Europe the independent information they need to
  make informed choices about the environment.
• To raise the profile of the Agency and its
  network as being the key independent providers of
  relevant, reliable, quality-information on
  Europes environment.
• To raise awareness on the environment by
  communicating in a transparent, understandable
  way to as large and broad an audience as
  possible.

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Copenhagen Culture Night Oct. 13, 2006

• Well-established, popular, one-night event
• Target diverse audiences
• Entertainment and educational activities
• Main goals of our initiative
• Down-to-earth institution
• Openness and accessibility
• Awareness about what we do

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Copenhagen Culture Night Oct. 13, 2006

• Overall Theme Energy use Bio-fuels Transport
  
• Slogan Play with energy!
• Agenda from 17.30 to 23.00
• Panel debate on bio-fuels
• Theatre school performance the Clever Pumpkin
  performance
• Treasure Hunt
• Organic buffet
• Music ConTakt, an a cappella choir and Oooh
  Sticky, an alternative acoustic rock quartet

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Copenhagen Culture Night Oct. 13, 2006Panel
Debate

• Theme Is bio-fuels a good idea?
• Chairperson Karen Hjulmand, a well-known Danish
  journalist will chair the session
• Panel Representatives of the Danish government
  and one of the opposition parties, representative
  of the Danish bio-fuels industry expert from
  the EEA

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Copenhagen Culture Night Oct. 13, 2006Clever
Pumpkin Performance

• Pupils from a local school will perform a small
  theatre piece on energy and environment, based on
  the H.C. Andersen fairytale Nightingale
• Aims
• Use young peoples creativity to reach young
  audiences.
• Attract childrens attention with their
  collaboration in event production and performance
• Give our staff capacity to create useful networks
  for developing future outreach public activities

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Copenhagen Culture Night Oct. 13, 2006Treasure
Hunt

• 5 activity stations with educational games on
  environmental issues
• Use variable skills physical activities,
  educational posters, screen-based animation and
  quiz.
• Aims
• Experience different aspects of energy use
  through interactive quiz
• Test ones knowledge on environmental issues
• Learn tips to reduce ones energy consumption in
  everyday life.

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Copenhagen Culture Night Oct. 13, 2006Treasure
Hunt

• Station 1 What is energy? Use exercise bike to
  convert own energy to electricity and measure the
  output.
• Station 2 What is the average energy consumption
  for people around the world? Stack building
  blocks to show graphical representation of
  answers.
• Station 3 How big is our weight on the World?
  Use an animation of the Ecological Footprint
  concept to show results.
• Station 4 Which source types can produce
  sustainable energy? Use the five senses to
  experience and identify them.
• Station 5 How to reduce energy consumption in
  our everyday lives? Use the memory game to find
  tips.

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Copenhagen Culture Night Oct. 13, 2006
Marketing

• Different kinds of marketing activities
• Targeted marketing for the panel debate, we are
  using a list of invitees interested in the topic
  (selected audience)
• Broad marketing for children/ family related
  activities, we are using mailing-lists to schools
  and libraries provided by the municipality a
  visible banner on our website

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Conclusion...
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Look forward to seeing you all in Copenhagen
for Culture Night!!