Customer Relationship Marketing and Information Technology George Dempster

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Customer Relationship MarketingandInformation
TechnologyGeorge Dempster
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Todays Format

• IT in My Practice
• Customer Relationship Management (CRM)
• Using IT to maximize (CRM)

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IT in my practice

• Hardware
• Software
• Internet Access
• Networking

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Hardware
Tablets
Laptops
Servers
Intelligent Pens
PC
Back Up
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Software

• Operating Systems
• Practice Management
• Business

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MicrosoftOperating Systems


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Practice ManagementSoftware
http//www.medemass.com/
http//www.healthfocus.co.za/
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BusinessSoftware
AVG
Outlook Word Excel PowerPoint Access
www.grisoft.com
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Internet Access

• Dial Up - slow
• ISDN - not recommended
• ADSL - Telkom
• 3G - Vodacom / MTN / I-Burst

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Local AreaNetwork
Hubs
Wireless
ADSL Modems
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The Practice
Practitioner
Reception
ADSL
w w w
S M S
200gig
Offsite Back up
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Switching Houses
SWITCH
Funds available
claims
Process Claims
Medical Administrators
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Customer RelationshipMarketing

• Develop content and establish a database that is
  connected to a communication (e-mail / sms)
  gateway
• Communication Paths
• Communication Types

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Establish a Database

• Patients
• Referring Doctors
• Service Providers

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Communication Paths

• Website Society / Practice
• Referring Doctors - Lectures
• Referrals RXD Patients / Schools / Old Age
  Homes

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Communication Types

• Sentiment builders birthday / follow up / get
  well / congratulations
• Operational appointments / accounts / results
• E-mail SMS (rather than phone / fax / post)

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Integrating IT Customer Relationship
MarketingExamples
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Society Website
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Find?
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My Details
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Practice Website
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Secure section
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Communications
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Society E-Mail
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E-Cards
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My Practice
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Update My Details
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Order Script Pads
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View Top Suppliers
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Products by Supplier
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CPD
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CPD
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CPD
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CPD Point Logging
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CPD Point Logging
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CPD Certificates
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HR Library
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Discussion Forum
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Journals
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E2Free offer to u for 2008
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E2 - 2008

• Register and pay for a domain name i.e.
  www.drsmith.co.za
• Free dial up Internet Access
• 3 Free e-mail addresses appointments_at_drsmith.co.za
  accounts_at_drsmith.co.za abc_at_drsmith.co.za
• Design, Build, Host, Secure, Maintain, Practice
  Website
• 1000 SMSs per month

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Domain Name
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Practice Website
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Book Appointment
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Services
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Patients Corner
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Drs Corner
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The Partners
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Accounts
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Secure Area
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Bulk SMS Diary
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E2 Thank U!
Call George 083 2844957