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The CALI Conference for Law School Computing Maintaining Your Website With a Content Management System

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... Critical? Your Web Site Has Become the Front Door for: New ... New technologies cannot be forced upon users. Technologies that aren't used, offer no ROI ... – PowerPoint PPT presentation

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Title: The CALI Conference for Law School Computing Maintaining Your Website With a Content Management System


1
The CALI Conference for Law School Computing
Maintaining Your Website With a Content
Management System
  • Michael Monina
  • WebsiteASP, Inc.
  • OmniUpdate

2
Why the need for a CMS?Consider This
  • The Entire Web
  • 8 billion web pages one the www
  • 50 million web sites
  • Thats less than 200 pages per site
  • College/University Web Sites
  • 80 million web pages from college/university
    sites
  • 7,000 college/university sites
  • Thats an amazing 11,000 pages per site

3
Why is Maintaining Web Content so Critical?
  • Your Web Site Has Become the Front Door for
  • New Students
  • Parents
  • Current Students
  • Enrollment
  • Financial Aid
  • Online Classes
  • Grades
  • Transcripts
  • Book Purchases
  • Campus Living
  • Email
  • Study Forums
  • Faculty Staff Info Systems
  • ERP Systems
  • Course Mgt Systems
  • Search Engines (Google, Wayback Machine, etc.)
  • Scientific Research
  • Community Involvement
  • Alumni Involvement
  • Alumni Giving

This is the Tip of the Iceberg!
4
Is It Important to The Institution?
  • Beneficiaries include
  • Marketing enrollment advancement
  • Students ePortfolios resumes
  • Faculty ePortfolios publication
  • Alumni outreach giving
  • Community outreach programs
  • Institutions Reputation priceless!

5
More Effective Tools are Needed
  • Without the proper tools, your institution cannot
    hold content managers responsible for sustaining
    web excellence
  • A single point of contact can no longer be
    responsible for Web content

6
More Effective Tools are Needed
  • The Perfect Storm of Colliding Forces
  • Surging proliferation of new services and
    technologies for teaching and learning
  • Exploding population of young adults who expect
    accurate, timely information at their finger tips
  • A mountain of content to manage

7
Web Content Management Defined
  1. A solution that simplifies the process by which
    content contributors create, publish, and update
    website content.
  2. A solution that enables both non-technical and
    technical staff to update content and coordinates
    an approval process.
  3. A solution that decreases the time and costs
    associated with web content maintenance.

8
Web Content ManagementChoices
  • Status Quo Maintenance
  • Home Grown Solutions
  • High-End Corporate Solutions
  • Solutions for Higher Education

9
Web Content ManagementChoices
  • Status Quo Maintenance
  • Introduce yourself to the Webmaster
  • Email the Webmaster
  • Chat with the Webmaster
  • Hunt down the Webmaster
  • Plead and beg the Webmaster

10
Web Content Managementfor Higher Education
  • College University Needs are Different
  • Cookie-Cutter approach doesnt work
  • Database-Driven systems are not flexible enough
    (and too costly)
  • Diverse skills of content editors
  • Diversity of content and site architectures
  • Diversity of services offered by institution

11
Web Content Managementfor Higher Education
  • Diverse environment
  • Types of Websites
  • Technology Server/Client
  • End-User Experience
  • Many Content Authors
  • Constituents/Visitors Seeking Content

12
Web Content Managementfor Higher Education
  • Essential Features
  • Flexibility
  • Scalability
  • Priced to Fit
  • Easy Implementation
  • Browser-Based
  • Multi-User
  • Easy to Use

13
Web Content Managementfor Higher Education
  • Usability is the key or the killer to new
    technology rollouts
  • New technologies cannot be forced upon users
  • Technologies that arent used, offer no ROI

14
Selecting a CMS
  • The Right Tool Will
  • Distribute the Web publishing process
  • Help maintain consistent design
  • Help ensure ADA 508 compliance
  • Allow IT folks do their jobs better
  • Keep costs under control

15
Selecting a CMS
  • The Right Tool Will
  • Empowerment Content Authors to Get the Job Done
    When it Needs to be Done
  • Keep Web Content Fresh and Accurate
  • Attract more students
  • Communicate better with existing students,
    faculty, staff, and alumni

16
Selecting a CMS
  • The Right Tool Will
  • Allow staff to do more with existing limited
    resources
  • Ensure a level excellence expected by site
    visitors and the institution

17
OmniUpdate Educational Implementations
  • Experience Counts
  • The John Marshall Law School
  • Mills College
  • Simpson College
  • Fielding Graduate Institute
  • Louisiana Tech
  • Cal State Long Beach
  • Copper Mountain CC
  • El Camino College
  • Estrella Mountain CC
  • Muskegon CC
  • Oxnard College
  • University of Chicago
  • Dartmouth College
  • Pepperdine University
  • Tulane
  • State University of New York

Our Clients are Partners in Development
18
The John Marshall Law School
  • Case Study
  • Site developed in early 90s
  • Maintained by a single volunteer faculty member
  • Web Coordinator hired
  • Site grows to few hundred pages
  • Content Bottleneck
  • Basic solution implemented
  • Evaluation of CMS requirements
  • Implemented OmniUpdate Campus

19
What Have We Learned?
  • Recognize Unique
  • Educational Requirements
  • Longest standing sites on Web
  • Large amount of content
  • Need for Consistent Design
  • Ease of Navigation
  • Accessibility Requirements Expectations
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