TradeDoubler present

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TradeDoubler present New ways to turbo-charge
your affiliate campaigns
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TradeDoubler present New ways to turbo-charge
your affiliate campaigns
Agenda Product level Commissions ROI
2.0 Yahoo! Search Submit Pro Paid
Inclusion Mobile Mobile in the
affiliate channel Questions
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TradeDoubler present Product level commissions
Sanjit Atwal Publisher Development
Manager TradeDoubler
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Product level commissions
Existing functionality Commission defined by
category
New functionality Commission defined on
distinguished products overwrite default levels
1-2345 1-4567 1-4567 .... ....
1-9345 1-6767 1-3267 .... ....
4-2345 2-4567 1-7567 .... ....
1-2345 1-4567 1-4567 .... ....
1-6767 Bruce Springsteen Working on a
dream Special commission 7
1-2345 Andy McNabb Bravo Two Zero Special
commission 10
2-4567 Steven Spielberg Classic Box Set Special
commission 4
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Product level commissions
What does this mean....?

• Publisher benefits
• Focus attentions on higher commission products
  to optimize their earnings
• Gain clear reporting on top performing products
  across more programs
• Identify programs with promotions and specific
  initiatives to push

• Advertisers benefits
• Structure affiliate strategy around higher
  margin products
• Drive promotions for specific products / ranges
  / brands
• Incentivize publishers to push the highest
  earning products
• Track multi-basket items using a more efficient
  technical solution

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Questions?
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Quamediagroup TradeDoubler present Yahoo!
Search Submit Pro
Sanjit Atwal Publisher Development
Manager TradeDoubler
Dan Thut Client Service Director Quamediagroup
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Yahoo! Search Submit Pro
search query
Web search
Search Query This is... What... would show up in
Yahoos normal... search listings... www.URL.com
Search Query This is... What... would show up in
Yahoos normal... search listings... www.URL.com
Click Here for your Search Query With Search
Submit Pro your ad will be enhanced, optimised
and targeted to your customers www.URL.com Product
s A Services A Products B Services B Special
Offers Contact Us Register Login
Yahoos Normal URL Index
Dedicated Search Submit Pro URL Index
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Yahoo! Search Submit Pro
Merchants cannot run Search Submit Pro directly
with Yahoo!
Pre-SSP
Traffic
Pre-SSP
Sales
Appearance
Traffic Sales
Real-time Updates
Ranking
Exclusivity
The average client tracks 107.6 more Sales via
Yahoo! when using Search Submit Pro
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Yahoo! Search Submit Pro
Case Study - Dell
TradeDoubler Quamedia group were awarded the
YSSP duties for the Dell affiliate programme for
the 1st August 2009 In that time the partnership
has driven over 300,000 incremental revenue for
the affiliate programme YSSP is now a fixed
part of the Dell European affiliate strategy
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Yahoo! Search Submit Pro
Enhanced copy includes sales message
Calls to action clear
Added value propositions
Product diversification focus
Quicklinks give users access to deeper content
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Yahoo! Search Submit Pro

• Does the Microsoft-Yahoo deal affect SSP?
• No. Any changes made to either search engine
  will commence in 2011, so Yahoo and its products
  will run as normal until then.
• There is a high possibility that SSP will run on
  the combined search engine, due to its great
  potential.
• Hence, the deal will expand SSPs audience
  i.e. there will be more search-users to target!

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Questions?
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Somo TradeDoubler present Mobile in the
affiliate channel
Andrew French Sales Manager Somo
Sanjit Atwal Publisher Development
Manager TradeDoubler
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How big is the market?

• 16 million people in the UK browse the mobile
  internet each month
• Mobile advertising was worth 28.6m in 2008, up
  99.2 year on year
• (June 2009 Comscore) / IAB

• A huge opportunity to reach millions of consumers

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What is driving this change?

• High speed networks
• Unlimited data packages
• Compelling new devices (iPhone)
• Scale and targeting
• Tracking and standards
• Real success stories

• Massive strides forward over the past two years

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A consumer channel of choice
Mobile drives new sales and great awareness
Source Dynamic Logic Market Norms for Online
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Mobile marketing mechanics
Branding and Communication Channels
SMS MMS Alerts Data capture Competitions QR
Codes Reverse-billing Couponing
Use specialist best of breed suppliers to
deliver!
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Advertisers if you build it, they will
come...

• Right now, mobile media campaigns are
• Low cost and low risk
• Truly scalable
• Easily optimised
• Highly customisable
• Mobile advertising is proven to generate low-cost
  high-quality leads
• Mobile campaigns support other marketing
  activities extending the reach considerably
• Mobile has minimal wastage as the geo/ demo
  targeting is better than any other advertising
  medium

• Mobile is proven to deliver huge awareness and
  consumer response

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Publishers nows the time! _________________
___________________________________

• The Mobile channel is a new source of traffic
• Valuable transactions are taking place now
• Can drive mobile traffic onto net, and to call
  centres in return for CPA
• Mcommerce sites can track transactions (where
  there is one!)
• Greater opportunity in lead generation

Your technology, search and content skills are
needed!
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Mobile in the affiliate channel
Mobile search td Talk
Mobile drove 24 more qualified calls than the
next leading online publisher running td Talk on
the Dell programme
Mobile Publisher
TradeDoubler td Talk number
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Consumer journey banner advertising campaign
Mobile in the affiliate channel
Targeted 3 step response campaign will drive
leads straight to the Dell call centre
(1) Targeted Advertising
(2) Direct Response Mobile Site
(3) Dell Call Centre
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Questions?
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Thank you for listening!
Sanjit Atwal Publisher Development
Manager TradeDoubler
Dan Thut Client Service Director Quamediagroup
Andrew French Sales Manager Somo