The Development and Validation of an Assessment Model for eTourism Capability in Scotland

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The Development and Validation of an Assessment
Model for eTourism Capability in Scotland

• Sofia Reino

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An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
Towards the Evaluation of eTourism
Progress of the Project and Ethical Issues
3
An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
ICT Definition
ICT and Tourism
Towards the Evaluation of eTourism
Progress of the Project and Ethical Issues
4
An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
Towards the Evaluation of eTourism
Progress of the Project and Ethical Issues
5
An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
Towards the Evaluation of eTourism
A Comparative Assessment of Scotlands eTourism
Capacity and Potential
The Development and Validation of an Assessment
Model for eTourism Capability in Scotland
Progress of the Project and Ethical Issues
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An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
Towards the Evaluation of eTourism
Progress of the Project and Ethical Issues
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(No Transcript)
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An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
Towards the Evaluation of eTourism
Progress of the Project and Ethical Issues
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The Tourism Industry in Scotland

• Contribution of Tourism to Scotlands Economy
• Employment Generator 9 Working Population
• Important Economic Contributor 4.6 GDP
• Tourism Industry Structure
• Around 125,000 Businesses
• 80 Small and Medium Enterprises
• Potential to Create Difficulties in Promotion
  and Response to the Market Changes

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An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
Towards the Evaluation of eTourism
Progress of the Project and Ethical Issues
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eTourism Definition

eTourism

Information Communication Technologies
Tourism
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An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
Towards the Evaluation of eTourism
Progress of the Project and Ethical Issues
13
An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
ICT Definition
ICT and Tourism
Towards the Evaluation of eTourism
Progress of the Project and Ethical Issues
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ICT Definition
Hardware
Software
Networking and Communications
Netware
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An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
ICT Definition
ICT and Tourism
Towards the Evaluation of eTourism
Progress of the Project and Ethical Issues
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ICT and Tourism

• Tourism
• Very Intensive Information Activity
• Cannot be Inspected at the Point of Sale
• Depends on Representations and Descriptions
• ICT Contributes to
• Cost Reduction
• One-to-one Marketing

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An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
ICT Definition
ICT and Tourism
Towards the Evaluation of eTourism
Progress of the Project and Ethical Issues
18
An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
Towards the Evaluation of eTourism
Progress of the Project and Ethical Issues
19
An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
Towards the Evaluation of eTourism
A Comparative Assessment of Scotlands eTourism
Capacity and Potential
The Development and Validation of an Assessment
Model for eTourism Capability in Scotland
Progress of the Project and Ethical Issues
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A Comparative Assessment of Scotlands eTourism
Capacity and Potential

• Aims
• To Create a Model to Measure eTourism Capacity
  and Potential
• To Identify Possible Correlations between
  eTourism Capacity and Potential and Tourism
  Growth
• Methods
• Delphi
• Questionnaires
• Tourism Data
• Interviews
• Problems
• Few Previous Research in eTourism Measures Need
  to Validate
• Terminology Confusion Capacity and Potential
• Problems to Identify Correlations
• Macroeconomic and Microeconomic Data
• Only a 3 Years Project

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An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
Towards the Evaluation of eTourism
A Comparative Assessment of Scotlands eTourism
Capacity and Potential
The Development and Validation of an Assessment
Model for eTourism Capability in Scotland
Progress of the Project and Ethical Issues
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The Development and Validation of an Assessment
Model for eTourism Capability

• Aims
• To Establish a Measurement Mechanism for eTourism
  Capability
• To Develop an Assessment Model for eTourism
  Capability
• Methods
• Identify Indicators
• Delphi
• Survey Testing Validity and Applicability
• Delphi Assuring Reliability, Measurement and
  External Validity
• Create the Assessment Model
• Implement the Model - Survey

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An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
Towards the Evaluation of eTourism
A Comparative Assessment of Scotlands eTourism
Capacity and Potential
The Development and Validation of an Assessment
Model for eTourism Capability in Scotland
Progress of the Project and Ethical Issues
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An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
Towards the Evaluation of eTourism
Progress of the Project and Ethical Issues
25
(No Transcript)
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An Assessment Model for eTourism Capability in
Scotland
Introduction
The Tourism Industry in Scotland
eTourism Definition
Information and Communication Technologies and
Tourism
Towards the Evaluation of eTourism
Progress of the Project and Ethical Issues
27
Thank you for your attention
Any Questions?