California Public Lands Symposium

1
California Public Lands Symposium

• How do we gain the competitive edge in visitor
  amenities and experience?
• Do we have the competitive edge in visitor
  amenities and experience?

2
EDUCATION

• Narrative Focus
• Technology
• School Participation-Teach them Early!
• Creating Employment Opportunities
• Marketing, Branding and Awareness

3
GREENPATH

• Environmental Awareness and Recycling
• Sustainability and Organic Products
• Associate and Guest Education
• Stewardship Commitment

4
GUESTPATH

• Who is our Current Customer?
• Who is our New Customer?
• Standards
• Measurement
• Training to the Gaps

5
PARTNERSHIPS

• National and State Parks
• Private Sector Partnerships
• Educational Partnerships
• Media Partnerships

6
Happy Halloween