The Art of Issues Management: A Day in the Life of Cutting Edge Issues Managers

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The Art of Issues Management A Day in the Life
of Cutting Edge Issues Managers

• James H. Walter
• Public Policy / Issues Management
• Bank of America
• September 20, 2002

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Public Policy Issues Management
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Who We Are
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Where We Are
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Where We Sit
Corporate Communications Public Affairs
Structured Around Relationship Management Model
Virtual Teams
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Relationship Management Model
Each Line of Business listed at right is
supported by a Corporate Communications
Relationship Executive (RE). Subdivisions of
these business units are then supported by
Relationship Managers (RM) their Virtual Teams.
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Virtual Team

• Permanent Structure Pulled Together from Public
  Policy and Corporate Communications (especially
  Communications Services)
• Relationship Executive and/or Relationship
  Manager
• Media Relations
• Issues Management
• Associate Communications
• Writing Team
• Government Relations (State Federal)
• Charitable Contributions
• Project Management
• Executive Communications (if needed)

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Issues Team Scope

• Name Supporting the following Business Lines
• Georgia Dunn Global Corporate Investment Banking,
  
• Commercial Banking
• Martha Larsh Finance, Legal, Investor Relations,
• Asset Management Group
• Bill Latimer Privacy, Personnel, CEO
• George Owen Consumer Products (except Card Svcs)
• eCommerce
• James Walter Consumer Small Business Banking,
  Card Services

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BoA Issues Management Draft Mission
Statement

• Issues Management identifies, analyzes and
  manages current and emerging public policy issues
  to advance Bank of Americas strategic business
  objectives, build and protect the brand and
  secure the banks ability to freely run its
  business.

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Process Functions

• Scan Environment
• Internal External
• Identify Current Emerging Issues
• Two Way Street
• Issues with a capital I
• Analysis
• Strategic Counsel
• Issue Addressed / Deliverables
• Big Small
• Trusted Advisor
• Seat at the table

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What We Deliver

• Early Warning Alert
• Position Papers, Policy Recommendations
• Fact Sheets Issue Briefs (Monthly)
• Talking Points / QA
• Testimony
• Issue Audit Inventory
• Other Messaging

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How It Works
Identify Issue
Scan
Analysis
Response Policy, Position, Recommendation or
other Deliverable
Strategic Counsel
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Case Study Matricula Consular