Army Reserve Strategic Communications Briefing to the Senior Army Reserve Commanders Association - PowerPoint PPT Presentation

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Army Reserve Strategic Communications Briefing to the Senior Army Reserve Commanders Association


Provide overview of Speakers Tool Kit. The Army Reserve - Training Soldiers and Growing Leaders ... Leveraging and disseminating the CAR's vision to key audiences ... – PowerPoint PPT presentation

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Title: Army Reserve Strategic Communications Briefing to the Senior Army Reserve Commanders Association

  • Army Reserve Strategic CommunicationsBriefing to
    the Senior Army Reserve Commanders Association

Community Engagement through Deliberate Planning
-- LTC Jerry Healy Acting ARC Director
  • Inform SARCA members on key AR Strategic
    Communications themes and messages, and
    engagement strategies
  • Provide information on AR the Senior Leader
    Deliberate Communications Plan (321)
  • Provide overview of Speakers Tool Kit

  • Desired effects of the Communications Plan
  • Army Reserve Themes and Messages
  • Deliberate Communications Plan
  • Speakers Tool Kit
  • Questions and Answers

Three Desired Effects of Army Communications
To Attract and Retain Quality SoldiersThe Army
is proud of its Soldiers and Families and their
commitment to our nation we value them and want
them to join and stay on our teamTo Maintain
Public SupportThe American people continue to
appreciate Soldier sacrifices and their
contribution to our collective securityTo
Resource the Army ReserveThe Army must be
resourced to both fight the GWOT AND transform
this decade
Themes and Messages
  • Call to Duty Boots on the Ground
  • Messages
  • The Army Reserve is transforming to an
    operational force.
  • The Army Reserve is answering the call
  • The Army Reserve is an all-volunteer force of
    Warrior Citizens tied to the communities.

The Strategic Communications Plan
  • The Strategic Communications Plan outlines the AR
    roadmap for public engagement to internal and
    external audiences. Utilizing a full range of
    tactics, we can best position the United States
    Army Reserve to reach all audiences by
  • Leveraging and disseminating the CARs vision to
    key audiences
  • Engaging in Public Affairs activities down to
    unit level
  • Enabling stakeholders to carry Army Reserve
  • Showcasing the contributions of the Army Reserve
    to national security
  • Tapping into the goodwill toward Army Reserve

Army Reserve Senior LeaderDeliberate
Communications Plan
  • Encourages all AR senior leaders to engage
    locally in deliberate communications
  • Identifies specific audiences to engage based on
    rank of the presenter
  • Details products available for public engagements
  • Details requests for feedback on quantity and
    effectiveness of local engagement
  • Complements CSA efforts in 321

Army Reserve Senior Leader Deliberate
3 outreach events 2 personal visits with local
leaders 1 media Interview Annually
3 2 1
(No Transcript)
Some of the Tools in the Kit
  • Deliberate Communications Plan
  • Army Reserve Communications Guide
  • Army Reserve Posture Statement
  • Transformation Video
  • CAR Presentations
  • Legislative Engagement Guide
  • Army Strong Video

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