The Mobile Delivery of Content: Business Policies and Practices October 30, 2009

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The Mobile Delivery of ContentBusiness Policies
and PracticesOctober 30, 2009

• Brian Nash
• Retail OEM Business Development
• bnash_at_overdrive.com

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Agenda

• About OverDrive
• Delivery Channels
• Digital Formats
• Mobile Devices Features
• Issues to consider

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About OverDrive

• Privately-held, profitable corporation
• Founded in 1986
• Headquartered in Cleveland, Ohio USA
• Global sales channels and industry partners
• North America, Europe, Pan-Asia
• Publishers, retailers, corporations, agencies,
  public libraries, schools, colleges
• One of the largest digital media catalogs, with
  multiple formats
• eBooks
• Adobe PDF, EPUB, Microsoft Reader (.LIT),
  Mobipocket (.PRC)
• Windows, Mac, Sony Reader
• Audiobooks
• Windows Media (WMA) with DRM, MP3 format (without
  DRM)
• Video
• - Windows Media Video (WMV), MPEG4 (without
  DRM-coming soon)
• OverDrive Media Console (Windows/Mac/Windows
  Mobile)
• 3 million desktops 12/09

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OverDrive Global Reach Serving Digital Markets
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OverDrive Global Digital Distributor
Digital channels
Public Libraries
Corporate Libraries
School Libraries
Digital warehouse
Retail Booksellers
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Publisher Services

• OverDrive works with the worlds leading
  publishers, providing titles in multiple formats
  in all subjects
• Popular
• Academic
• currently 400,000 digital book titles in our
  digital warehouse

OverDrive helps publishers protect their digital
assets and expand their distribution channels
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Retail Services

• Leading and independent retailers
• Barnes Noble
• Books on Board
• WHSmith
• Waterstones
• Borders
• Follett (Higher Ed)

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Public, University, K-12 and Special Libraries

• 9,000 libraries worldwide, including
• New York Public Library (NY)
• King County Library System (WA)
• San Jose Public Library (CA)
• Denver Public Library (CO)
• Boston Public Library (MA)
• Las Vegas Public Library (NV)
• Cuyahoga County Public Library (OH)
• Miami-Dade Public Library System (FL)
• The Seattle Public Library (WA)
• Cleveland Public Library (OH)
• Free Library of Philadelphia (PA)
• National Library Board (Singapore)
• Hamilton Public Library (Canada)

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What formats are available?
Music
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What formats are available?
And all are mobile
Music
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Hundreds of Compatible Devices

• Users can choose from hundreds of devices
  including most cell phones that support MP3
  files.
• gtgt Plus, Apple products including the iPod,
  iPhone, and iPod touch.

OverDrive's Device Resource Centerwww.overdrive.
com/resources/drc
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Mobile Features audiobooks, music, video

• Optimized for mobile browsing. Library websites
  (Retail soon)
• Software for mobile platforms. OverDrive Media
  Console for Windows Mobile (iPhone, Android,
  BlackBerry soon)

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Mobile Features eBooks
Adobe Digital Editions
Sony Reader

• Optimized for mobile reading. Adobe provides
  common standard reading software, which is
  compatible with devices such as Sony Reader.
  (Many more soon)

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Issues to consider Retailers

• More than just traditional booksellers
  interested in eBooks and digital audiobooks
• New devices launching almost weekly looking for
  sources of content
• Can you ensure seamless experience?
• e.g., In-store Integration (Brick Click)
• Download in-store kiosk
• eBook cards (POS)

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Issues to Consider Publishers

• Which format(s)?
• EPUB is good choice, though despite industry
  standard tag, not all EPUB is created equal,
  i.e. Sony Reader-compliant EPUB
• Require assurances that publishers or their data
  service partners QA each and every page of title
  on target platforms, mobile devices (again,
  seamless experience)
• Hands off may not be best approach for end
  users
• Geographic rights
• Easier access worldwide, how do you assure
  rights are being honored?
• DRM
• Is it necessary for your objectives?
• Is your business model one that is supported by
  the DRM?

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Issues to Consider Libraries

• Access to digital content via mobile seamless
  experience
• Mobile versions of libraries download websites
• Mobile version of client software for audiobooks,
  music and video
• In library
• OverDrive Download Station software Uses public
  terminals (web-connected computers) in libraries
  to allow patrons to connect their devices and
  check out a title
• More points of access,
• extending library's reach
• Train stations, malls, etc.
• Still educating their user base
• Availability of materials, formats, compatibility
  issues

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Driving Consumer Awareness Adoption

• Proven strategies Find the early adopters and
  leverage
• Web links, icons for device support
• Add new features/mobility
• Keep content fresh
• Train staff (increase knowledge of
  customer-facing personnel)
• Advertise, PR, events Mention mobile
• Digital Bookmobile National Tourwww.digitalbook
  mobile.com
• 170 cities 25,000 new users

Now compatible
Sony Reader
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Driving Consumer Awareness Adoption (cont.)
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Summary

• Digital content has complexity that varies by
  channel
• Mobile delivery broadens appeal, presents new
  challenges
• Important to provide seamless customer experience
• Partner with experienced provider for best success

For more information Brian Nash OverDrive,
Inc. bnash_at_overdrive.com www.overdrive.com