The Mobile Delivery of Content: Business Policies and Practices October 30, 2009 - PowerPoint PPT Presentation

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The Mobile Delivery of Content: Business Policies and Practices October 30, 2009

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Title: The Mobile Delivery of Content: Business Policies and Practices October 30, 2009


1
The Mobile Delivery of ContentBusiness Policies
and PracticesOctober 30, 2009
  • Brian Nash
  • Retail OEM Business Development
  • bnash_at_overdrive.com

2
Agenda
  • About OverDrive
  • Delivery Channels
  • Digital Formats
  • Mobile Devices Features
  • Issues to consider

3
About OverDrive
  • Privately-held, profitable corporation
  • Founded in 1986
  • Headquartered in Cleveland, Ohio USA
  • Global sales channels and industry partners
  • North America, Europe, Pan-Asia
  • Publishers, retailers, corporations, agencies,
    public libraries, schools, colleges
  • One of the largest digital media catalogs, with
    multiple formats
  • eBooks
  • Adobe PDF, EPUB, Microsoft Reader (.LIT),
    Mobipocket (.PRC)
  • Windows, Mac, Sony Reader
  • Audiobooks
  • Windows Media (WMA) with DRM, MP3 format (without
    DRM)
  • Video
  • - Windows Media Video (WMV), MPEG4 (without
    DRM-coming soon)
  • OverDrive Media Console (Windows/Mac/Windows
    Mobile)
  • 3 million desktops 12/09

4
OverDrive Global Reach Serving Digital Markets
5
OverDrive Global Digital Distributor
Digital channels
Public Libraries
Corporate Libraries
School Libraries
Digital warehouse
Retail Booksellers
6
Publisher Services
  • OverDrive works with the worlds leading
    publishers, providing titles in multiple formats
    in all subjects
  • Popular
  • Academic
  • currently 400,000 digital book titles in our
    digital warehouse

OverDrive helps publishers protect their digital
assets and expand their distribution channels
7
Retail Services
  • Leading and independent retailers
  • Barnes Noble
  • Books on Board
  • WHSmith
  • Waterstones
  • Borders
  • Follett (Higher Ed)

8
Public, University, K-12 and Special Libraries
  • 9,000 libraries worldwide, including
  • New York Public Library (NY)
  • King County Library System (WA)
  • San Jose Public Library (CA)
  • Denver Public Library (CO)
  • Boston Public Library (MA)
  • Las Vegas Public Library (NV)
  • Cuyahoga County Public Library (OH)
  • Miami-Dade Public Library System (FL)
  • The Seattle Public Library (WA)
  • Cleveland Public Library (OH)
  • Free Library of Philadelphia (PA)
  • National Library Board (Singapore)
  • Hamilton Public Library (Canada)

9
What formats are available?
Music
10
What formats are available?
And all are mobile
Music
11
Hundreds of Compatible Devices
  • Users can choose from hundreds of devices
    including most cell phones that support MP3
    files.
  • gtgt Plus, Apple products including the iPod,
    iPhone, and iPod touch.

OverDrive's Device Resource Centerwww.overdrive.
com/resources/drc
12
Mobile Features audiobooks, music, video
  • Optimized for mobile browsing. Library websites
    (Retail soon)
  • Software for mobile platforms. OverDrive Media
    Console for Windows Mobile (iPhone, Android,
    BlackBerry soon)

13
Mobile Features eBooks
Adobe Digital Editions
Sony Reader
  • Optimized for mobile reading. Adobe provides
    common standard reading software, which is
    compatible with devices such as Sony Reader.
    (Many more soon)

14
Issues to consider Retailers
  • More than just traditional booksellers
    interested in eBooks and digital audiobooks
  • New devices launching almost weekly looking for
    sources of content
  • Can you ensure seamless experience?
  • e.g., In-store Integration (Brick Click)
  • Download in-store kiosk
  • eBook cards (POS)

15
Issues to Consider Publishers
  • Which format(s)?
  • EPUB is good choice, though despite industry
    standard tag, not all EPUB is created equal,
    i.e. Sony Reader-compliant EPUB
  • Require assurances that publishers or their data
    service partners QA each and every page of title
    on target platforms, mobile devices (again,
    seamless experience)
  • Hands off may not be best approach for end
    users
  • Geographic rights
  • Easier access worldwide, how do you assure
    rights are being honored?
  • DRM
  • Is it necessary for your objectives?
  • Is your business model one that is supported by
    the DRM?

16
Issues to Consider Libraries
  • Access to digital content via mobile seamless
    experience
  • Mobile versions of libraries download websites
  • Mobile version of client software for audiobooks,
    music and video
  • In library
  • OverDrive Download Station software Uses public
    terminals (web-connected computers) in libraries
    to allow patrons to connect their devices and
    check out a title
  • More points of access,
  • extending library's reach
  • Train stations, malls, etc.
  • Still educating their user base
  • Availability of materials, formats, compatibility
    issues

17
Driving Consumer Awareness Adoption
  • Proven strategies Find the early adopters and
    leverage
  • Web links, icons for device support
  • Add new features/mobility
  • Keep content fresh
  • Train staff (increase knowledge of
    customer-facing personnel)
  • Advertise, PR, events Mention mobile
  • Digital Bookmobile National Tourwww.digitalbook
    mobile.com
  • 170 cities 25,000 new users

Now compatible
Sony Reader
18
Driving Consumer Awareness Adoption (cont.)
19
Summary
  • Digital content has complexity that varies by
    channel
  • Mobile delivery broadens appeal, presents new
    challenges
  • Important to provide seamless customer experience
  • Partner with experienced provider for best success

For more information Brian Nash OverDrive,
Inc. bnash_at_overdrive.com www.overdrive.com
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