10 ways to attract customers to your bookshop

1

• 10 ways to attract customers to your bookshop
• Frankfurt 2005

2

• 10 ideas for getting more sales

3

• 5 ideas to use today
• 5 ideas to improve the sales on a structural base

4
5 ideas to use today, to

• 1. attract new customers
• 2. sell more books to a customer
• 3. do more promotions with the same budget
• 4. make extra sales through quality
• 5. stimulate your customers to come back

5
Keywords are

• work together

6

• 5 ideas to use today

7

• Attracting new customers

8

• Basic question 1
• Who would be most interested to buy a book

9
(No Transcript)
10

11

• Idea 1
• Work together with libraries

12

• Example

13

• Selling more books to a customer

14

• Basic question 2
• Did you ever came home with more products than
  you intended to buy when you left home?

15

• Idea 2
• Make books work together

16
Example
17
Example
18

• Doing more promotions with the same budget

19

• Basic question 3
• Who would you like to pay the bills for your
  promotions

20

• a. you
• b. a publisher

21

• Idea 3
• Work together with publishers
• (in an original way!)

22

• Example

23

• Making extra sales through quality

24

• Basic Question
• What do you prefer
• coffee from a coin-machine or home made
  cappuccino?

25

• Idea 4
• Working together with a good coffee-brewer
  attracts customers

26

• Example

27

• Stimulating your customers
• to come back

28

• Basic Question 5
• What is easiera. losing a clientb. getting a
  new client

29

• Idea 5
• Work continuously together with your clients
• Give them every visit a reason to come back

30

• Example

31

• Example 2

32

• 5 ideas for improving the sales on a structural
  base

33
(No Transcript)
34
Idea 6Start together with publishers- a
propaganda-organisation.

• And organize
• collective campaigns

35
(No Transcript)
36

• Best book-sales-months in Holland
• 1.Christmas-sales
• 2.March Bookweek
• 3.June Month of Crime Books
• 4.October Children bookweek

37
A fact

• Collective campaigns stimulate the sales

38
Idea 7Start together with publishers- a
propaganda-organisation.

• And attract sponsors and government-budgets.

39
(No Transcript)
40
In 2004 the CPNB collected

• Sponsoring 800.000
• Government 1.100.000
• Sponsoraid 1.200.000
• ------------------------------------
•  Total 3.100.000

41
A fact

• Collective campaigns
• attract budgets
• outside the booktrade

42
Idea 8Start together with publishers- a
propaganda-organisation.

• And organise a Month of Crime Books

43

• Surveys show
• People who do not read much, love crime books.

44
June. Month of crime books (since 1992)
45
A fact

• The sales of crime-books raised with 105,

46
Another fact

• A collective campaign can reach parts of society,
  a bookshop never can reach

47
Idea 9Start together with publishers- a
propaganda-organisation.

• And organise a Children Bookweek.

48
(No Transcript)
49
A fact

• During Children Bookweek 30 of the children is
  allowed to buy a book

50
Another fact

• A collective Children Book-week teaches
  youngsters to visit a bookshop.

51
More facts

• Most of these children are accompanied by parents
  (!).
• And when they are in the store they can hardly
  resist the beautiful offers for them.

52
Idea 10Start together with publishers- a
propaganda-organisation.

• And work together with the federation of public
  libraries.

53
Two facts

• - Public libraries have a better relation with
  children
• - Public libraries have a better relation with
  people from other cultures

54

• Today you can find the bookbuyers of tomorrow in
  the public libraries

55
Another fact

• Dutch bookshops and libraries work together more
  and more.
• And they love it.
• Both.

56
epilogue

• No idea in the world is new.
• But using one idea
• at the right moment,
• at the right place,
• by the right bookshop,
• can be innovating.
• And very successfully.

57

• May your book sales grow forever and ever.

58

• Bon appétit
•  
• Henk Kraima
• h.kraima_at_cpnb.nl