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7 Ways A Customer Loyalty Platform Boost Brand Engagement


Customer loyalty programs play a huge role in retaining customers. In this highly competitive market, it can extend the brand's reach, Do you people want to know more, check out the below link. – PowerPoint PPT presentation

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Title: 7 Ways A Customer Loyalty Platform Boost Brand Engagement

7 Ways A Customer Loyalty Platform Boost Brand
(No Transcript)
  • Companies in every industry are utilizing
    customer loyalty solutions more often than ever
    before. Brands understand the importance of
    retaining existing customers and are choosing to
    implement a system directed specifically at
    building customer loyalty. Some marketers may
    think of loyalty programs and initially imagine a
    substantial portion of existing resources being
    funneled away into a program that doesnt deliver

  • However, pursuing new customers is the true cost
    burden a February 2018 article in Forbes asserts
    that keeping an existing customer is 5 times less
    expensive than acquiring a new one and increasing
    customer retention by 5 can increase profits
    from 25-95.
  • Because marketers recognize that no two customers
    are the same, its clear that loyalty needs to be
    delivered strategically. One-off mass promotions
    that miss the mark for 80 percent of a brands
    customers are no longer efficient or
    cost-effective in an environment where consumers
    are exposed to between 4,000 and 10,000 brand
    messages every day.

  • Organizations need the ability to identify every
    individual that interacts with their brand with a
    data driven platform that provides a 360-degree
    single customer view, appeal to those specific
    needs and preferences, and build a level of trust
    that creates a 11 connection.

How Loyalty Programs Drive Customer Engagement
  • Customizable loyalty programs provide brands the
    ability to incentivize customers to make return
    visits, to purchase more, and refer others.
    Loyalty programs also offer brands a way to
    deliver personalized offers and promotions
    relevant to their members preferences. With a
    loyalty program empowered by FiOs Customer
    Loyalty Platform, brands can also drive true
    omnichannel engagement.

  • Customer interactions continue to expand beyond
    just visits and into many digital spaces, meaning
    loyalty now happens across a range of touch
    points. Driving customer engagement today can
    take many transactional and non-transactional
    forms including sentiment surveys, gamification,
    social feedback, referrals, etc., which are
    valuable components to modern loyalty programs.

  • The spring of 2020 also highlighted the
    importance for organizations to identify their
    customers and have the means to communicate with
    them digitally. The pandemic has created new
    circumstances and changes to daily operations for
    many businesses. Brands need the ability to
    message customers on a digital channel and in an
    appropriate tone about new procedures, updated
    business hours, temporary closures, and relevant
    or redesigned offers, as face-to-faces visits
    continue to be limited.

  • The best customer loyalty programs have responded
    to these new market conditions and look to
    develop customer relationships through
    omnichannel communications and relevant
    incentives designed to create and optimize a
    variety of interactions. With the right
    strategy, brands can quickly and easily gain
    knowledge of the tools and the system to
    successfully promote their loyalty platform to
    all stakeholders.
  • The value of building a loyal following provides
    brands with multiple benefits that can extend
    their reach and differentiate them in the

Benefit 1 Loyalty Programs Keep Customers Happy
  • The simple fact is that every company wants
    people to purchase their products or services. A
    loyalty program helps you reach customers through
    11 connections based on real-time data to
    deliver relevant offers over the channels they
    prefer and at the times they need them.

  • Loyalty programs that also offer added benefits
    like gamification strategies that provide
    innovative and fun ways to drive engagement
    create the additional incentive of having
    customers interact with your brand for pleasure
    as well as for savings. Customers are
    incentivized and rewarded for taking specific
    and/or multiple actions and developing new habits
    through contests, challenges, badges, and
    sweepstakes, the most important of these new
    habits being continually checking in with and
    being exposed to your brand.

Benefit 2 Loyalty Programs Drive Growth
  • A loyalty solution provides marketers with
    program tools such as omnichannel marketing and
    email signups that drive acquisitions, while
    providing every kind of customer a tailored
    program designed with relevant ways to earn and
    redeem points. Ongoing loyalty campaigns and
    offers also deliver valuable same store sales to
    help storefronts as well as eCommerce, and brand

  • Your eCommerce platform should offer
    personalization tools that bolster customer
    loyalty, to enable you to tailor your customers
    experiences. If it doesnt, then its time to
    begin considering a re-platform. FiOs Customer
    Loyalty Platform does exactly that. By providing
    both the data-driven power and capacity needed to
    give you a single 360-degree view of each
    customer, youre able to create deep
    personalization that will keep you competitive in
    2022 and beyond.

Benefit 3 Loyalty Programs Provide Customer
  • A loyalty program provides customers with an
    opportunity to receive rewards in return for
    providing data to the companies. This allows
    brands to obtain layers of data that have been
    inaccessible until now, like first and even zero
    party data, which allows brands to learn
    information about customers such as where they
    are coming from, how frequently they visit your
    website, and which items they have browsed. By
    using loyalty program data for customer
    characteristics, demographics, buying patterns,
    and pain points, you will be able to personalize
    your offers better and use the most effective
    language and incentives that would attract

Benefit 4 Loyalty Programs Help You Learn Your
Customers Behaviors
  • Loyalty programs provide brands the ability to
    recognize unique individuals through the layering
    of the data that starts with initial email and
    WiFi signups. Then a brand can begin to learn
    about their customers behaviors and preferences
    as they move across different devices, channels,
    and platforms in your omnichannel ecosystem.
    Understanding a customers history with your
    brand unlocks key insights that help you maximize
    value and return on marketing spend through the
    delivery of a consistent, seamless personalized
    experience. Know more 7 Ways A Customer Loyalty
    Platform Boost Brand Engagement
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