Competitive Intelligence Competitive Intelligence: Does it exist here BIF 110807

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Competitive Intelligence Competitive
Intelligence Does it exist here? BIF 11/08/07

• ?????? ?????
• www.mmconsult.biz

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Competitive Intelligence1. ???? ???? ???
????2. CI ???????3. ??????????? ??
????????????? ??? ?? ?? ? ????4. ?????????????
????????? 5. ????????? ??? ?????????? ??
?????????? 6. ????? ??????? ???????? ????????
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Competitive Intelligence ???? ???? ??? ????
4
????? ?? ?????? ????? ????

• ????? ?? ?????? ? ??????
• ????? ?? ?????? ? ???????? ? ????????
• ????? ?? ??????????? ? ?????????? ??????????
• ?????????? ?? ??? ?? ????

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??? ?? CI

• ????? ?? CI ?? ? ?? ?? ????????? ??????????? ?
  ??????????????? ????? ?? ????????????, ? ??
  ??????? ????? ? ???????????? ?? ?? ?????? ?
  ????????? ?????????? ?? ???, ????? ?? ???? ?????
  ????????? ?? ??????? ??????? ?????????, ???????,
  ?????????, ???????????, ?????????? ? ????????.

6
Competitive Intelligence CI ???????
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CI ???????

• ????????????? ??????? ?? ????, ????? ??????
  ?????????
• ?????? ??????????? ??????????
• ?????????? ????????????
• ??????/??????????? ??????????? ?? ?????????????
• ??????? ?????? ?? ????????? CI ???????

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Competitive Intelligence ??????????? ??
????????????? - ??? ?? ?? ? ????
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??????? ?????? ???????

• ?????? ?? ???????????? ??????????
• Google Lexis-Nexis BBC Lloyds List Financial
  Times Euromoney Institutional Investor PLC
  Bloomberg The Banker Magazine
• ???????? ????? ? ???????????
• ????? ??? ????? ????? ? ?????????? ????? -
  Hurriyet, Sabah, Turkticaret, Capital (Turkish),
  Milliyet, Radikal, Chamber of Commerce and
  Industry
• ???????? ? ???????? ??????? ? ??? ???????

10
??????????? ?? ????????

• ?????? ?? ?????????? ????? ? ??????? ?? ?????
  (2003 ?.)
• ???????????? ?? ????????? ???????? ???
  ??????????? ?? ???????????
• ?????????? ? ?????????? ???????? ?? ???????
  2004-2007 ??????

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??????????? ?? ????????, -2
????????? ???? (???????????? ? ????????????) ??
1,000 ?????? ?????????, 2001 ??????
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Competitive Intelligence ?????????????
?????????
13
????????????? ?????????

• ???????? ????????????? ????????? ????????? ?
  ???????? ????????, ??????? ? ??????????
  ???????????? ??????????, ??????? ?? ???????????
  (???????), ??????????, ????????????? ?????????
• ???????? ????????????? ????????? ???????? ?
  ?????? ???? ?????, ???????? ???????,
  ?????????????? ???????, ????? ????????,
  ????????????? ?????????, ???????? ? ????????,
  ????? ??????????

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Competitive Intelligence ????????? ???
?????????? ?? ??????????
15
????????? ??? ?????????? ?? ??????????

• ????????? ???????? (???. 75) ? ?????? ?????????
• ?? ???????? ???? ?? ???????? - ?????????? ???????
  ?????? 21 ?? ?????????????? ? ????????
  ??????????
• ?????????? ? ?????? ????????????

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????????? ??? ?????????? ?? ??????????

• ????????? ?? ????? ??????, ????? ????? ??
  ???????? ????????????? ?? ???????
• ????????? ?????????? CI ??????? ??? ??????
  ???????????
• ????????? ????????????

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Competitive Intelligence ????? ???????
???????? ????????
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????? ??????? ???????? ????????

• ??????????? ??????? "?? ???????? ???? ??????
  ??-????? ?? ????? ????"
• CI ?????? ?? ???????? ?? ???????????????
  ?????????
• ??????????? ????????? ????????????/???????, ??
  ???????? ??????????? ?? ??????????? ??? ???????
  ???????????? ?? ???????????
• ????????????? ? ??????????????? ?? CI ??????? ??
  ????? ?? ???????? ????? ?? ??????????

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Competitive Intelligence ??????????
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• ?????????? ?? ????????? ????
• Craig S. Fleisher, Babette Bensoussan, Strategic
  and Competitive Analysis Methods and Techniques
  for Analyzing Business Competition
• Craig S. Fleisher, David L. Blenkhorn, Managing
  Frontiers in Competitive Intelligence
• John E. Prescott, Proven Strategies in
  Competitive Intelligence Lessons from the
  Trenches
• Larry Kahaner, Competitive Intelligence How to
  Gather, Analyze, and Use Information to Move Your
  Business to the Top
• Margaret Melcalf Carr, Super Searchers on
  Competitive Intelligence The Online and Offline
  Secrets of Top CI Researchers (Super Searchers
  series)
• Michael E. Porter, Competitive strategy
  techniques for analyzing industries and
  competitors
• ?????????? ?? ????????? ????
• ???????? ?????, ???????? ?? ??????????? ?
  ?????????
• ???? ???????, ????????? ?? ??????????? ??
  ???????
• ???? ???????, ??????? ?????????
• ?????? ?????, ??????????? ??????-??????????
  ??????????? ? ??????? ?? ????????? ?????
• ?????? ?????, ???????? ? ????????
• ????? ???????? ? ??., ?????????????

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• ???????? ???????
• www.scip.org
• www.fuld.com
• www.stratfor.com
• www.nyssa.org/
• http//www.academyci.com