Categories of Typeface

1
Concept 6 --
Categories of Typeface
Before you try to become conscious of the
contrasts in type, you should become aware of the
similarities between broad groups of type
designs, because it it the similarities that
cause the conflicts . . .
Robin Williams The Non-Designers Design Book p.
85
2
typeface style 1
Slanted serifs in lower case letters
Serifs (sair-eefs)
Oldstyle
Diagonal stress
Moderate thick-to-thin transition in curved
strokes
R. Williams (1994). The Non-Designers Design
Book, p. 84
3
Look for the characteristics of OLDSTYLE typeface
in each of these examples Baskerville Old
Face Bell MT Calisto MT Garamond
Goudy Old Style Times New Roman
4
typeface style 2
Thin, straight serifs in lower case letters
Serifs (sair-eefs)
Modern
Vertical stress
Strong thick-to-thin transitions
R. Williams (1994). The Non-Designers Design
Book, p. 85
5
Look for the characteristics of MODERN typeface
in each of these examples Elephant Lucida
Bright Modern No. 20
6
typeface style 3
Straight serifs in lower case letters
Serifs (sair-eefs)
Slab serif
Vertical stress
Minor thick-to-thin transitions
R. Williams (1994). The Non-Designers Design
Book, p. 86
7
Look for the characteristics of SLAB SERIF
typeface in each of these examples Courier
New Lucida Fax Perpetua Serifa BT ZapfEllipt BT
8
typeface style 4
No serifs anywhere (sair-eefs)
Sans serif
No stress
No visible thick-to-thin transitions (usually)
R. Williams (1994). The Non-Designers Design
Book, p. 87
9
Look for the characteristics of SANS SERIF
typeface in each of these examples Arial
Berlin Sans FB Century Gothic
Gill Sans MT Eras Light ITC
Franklin Gothic Kabel Bk BT Lucida
Sans Tahoma
Verdana (ZapfHumst BT)
10
typeface style 5
(Use sparingly)
Script
R. Williams (1994). The Non-Designers Design
Book, p. 89
11
Examine these examples of SCRIPT
typeface BernhardFashion MT Brush
Script MT Bradley Hand Comic
Sans MS Edwardian Script
Forte Freestyle Script
French Script MT Informal Roman
Harlow Solid Italic Lucida Calligraphy
Lucida Handwriting Mistral
Old English Text Script MT Bold
Viner Hand
Tempus Sans Papyrus
12
typeface style 6
(Use even more sparingly)
Decorative
R. Williams (1994). The Non-Designers Design
Book, p. 89
13
Examine these examples of DECORATIVE
typeface Bauhaus 93
Curlz MT Gigi

GoudyHandtooled Jokerman
Juice ITC
Playbill
Ransom
Ravie Showcard Gothic
Snap ITC Stencil