Speakers using visual aids:

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Speakers using visual aids

• Were twice as successful in getting their message
  across as those who used none.
• Increased audience information retention five
  fold from 10 to 50.
• Were more successful at reaching a group
  consensus 79 of the time Vs. 58.

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Good design

• Contributes to the effectiveness and usefulness
  of the visual aid/document.
• Makes the visual aid/document more visually
  appealing and more readable.
• Involves choosing the most appropriate design
  elements.
• Produces lively and interesting documents.
• Helps communicates the message.

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Getting Started

• Ask Questions
• Establish Goals and Objectives
• Establish the Audience
• Purpose

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Getting Started

• Purpose
• Persuade - press releases, business plans,
  posters, flyers
• Inform - reports, lab work, newsletters,
  instruction
• Identify - layout, certificates, labels
• Reference - directories, lists, schedules, event
  calendars, lists of books

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Getting Started

• Ask Questions
• Establish Goals and Objectives
• Establish the Audience
• Purpose
• Information Categories

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Getting Started

• Information Categories
• Concept What is it?
• Procedures How do I do it?
• Process How is it done?
• Classification What kind / type is it?
• Fact What are the specs?
• Structure How does it look?

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Getting Started

• Ask Questions
• Establish Goals and Objectives
• Establish the Audience
• Purpose
• Information Categories
• Organizing Information Post-it notes

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Establishing A Format

• Image
• Constraints
• Appropriateness and Relevance
• Proportion
• Consistency / Variety
• Restraint
• Contrast and Color / White Space

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Working with Words

• Topography and Font should achieve for the reader
  what the voice does for the listener.

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Working with Words

• Typeface
• Arial, Times, Times Roman
• Font - variations in a typeface
• Palatino, Palatino Italic, Palatino Bold,
• Serif and sans serif
• Point The size of letter

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Working with Words

• Creating Emphasis with Type Styles
• Italics Bold ALL CAPS
• Alignment
• Left justified has a ragged right edge
• Justified text columns are uniform in spaces
  between the words.
• Centering good for titles.

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Punctuation

• Slides dont really require it.Less is more
  reduce number of words
• Enrollment records show an increase at all the
  ACC campuses for the fall.
• ACC fall enrollment up

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Procedures and Guidelines

• Procedures
• 1) Plug in the toaster
• 2) Place the bread slices in the slots
• 3) Push down the spring button
• 4) Wait for the toast to pop up
• 5) Remove the toast

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Procedures and Guidelines

• Guidelines
• The toast will be light brown when done
• Toast can be eaten at breakfast
• Try spreading toast with jam
• Use some sort of bullet when listing items and
  not a hyphen.

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Use of Images Graphics

• Helps convey the message.
• Supports the message.
• Use text to augment not dominate visual.
• Don't crowd text in a box - let it breathe.
• Line drawings - technical information.

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Use of Images Graphics

• For complex visuals - show the entire
  illustration, - then isolate details.
• Simplify visuals.
• Rulers, borders, boxes initial caps, bullets, and
  arrows - create strong organization guide the eye
  from place to place.
• Charts and graphs present data visually.

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7 Basic Types Graphs and Charts1. Bar graphs2.
Stack Bar 3. Pie charts4. Line graphs5. Area
graphs.6. Flow charts or diagrams7. Scatter
graphs
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Color with Text

• Use from three to four different colors
• Contrast between backgrounds and text
• Avoid certain color combinations red/green
• Pay attention to the background color.
• Content also dictates how the color will be
  interpreted.
• Darker colors are perceived as being heavier than
  lighter colors.

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Production NotesDocument Stand Materials
Power Point Slides

• Words - think "Brevity
• Key phrases or important points.
• Less is more and bigger is better.
• As a general rule use a maximum of 6 words
  across, 6 lines deep. (/- 2)
• Lists at least 3 items no more than 7.

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Layout

• Use horizontal positioning.
• Choose a Typestyle that is easy to read.
• Highlight important points with a bullet.
• Title/Headline use 24 pt. or 36 pt.
• Text 18 pt. or 24 pt.
• Titles need to appear in the same position.
• Strive for balance, simplicity and diversity.

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Handouts

• Help augment classroom activities.
• Can provide further in depth information.
• Overheads provide structure to the lecture.
• Provide detail that won't fit on an overhead.
• Should not contain the entire lecture on a single
  page.

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Proofreading

• Check spelling, grammar, punctuation, facts and
  figures.
• Spell checker - typos and misspelled words.
• Make sure it is write word.
• Omitted, and transposed double words words.
• Have someone else read the materials.
• Check the spelling of people's names.

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