THE SMARKETERS TIPS FOR CREATING EFFECTIVE LANDING PAGES AND CALLS-TO-ACTION

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TIPS FOR CREATING EFFECTIVE LANDING PAGES AND
CALLS-TO-ACTION
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INTRODUCTION

• Landing pages and calls-to-action (CTAs) are
  crucial tools in digital marketing. Theyve
  become popular because theyre excellent at
  engaging and converting online visitors into
  customers. Modern businesses and marketers must
  understand how essential these elements are for
  their campaigns.
• Landing pages and CTAs work together effectively,
  grabbing attention, conveying messages, and
  encouraging desired actions. This partnership
  defines the success of a marketing strategy and
  acts as a vital link between potential customers
  and a businesss offerings.

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LANDING PAGES WHAT THEY ARE AND WHY THEY ARE
IMPORTANT

• Landing pages are specialized web pages with a
  clear focus. They serve as the next step in
  turning a visitor into a potential customer by
  delivering on promises made in your content.
  These pages offer something valuable in exchange
  for the visitors contact information, like
  special offers or knowledge resources.
• There are two main types
• Click-through pages Click-through pages guide
  visitors to other parts of your website.
• Lead-generation pages Lead-generation pages
  gather contact details in exchange for
  incentives.

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BENEFITS OF ADDING A CTA IN LANDING PAGES

• All high-functioning landing pages need a CTA- a
  concise phrase that guides visitors toward a
  specific action. While the body copy of your page
  conveys the value you offer, the CTA is the point
  of conversion, typically presented as a clear,
  action-oriented button. Below are the top
  advantages of adding a CTA to landing pages
• Conversion guidance
• Clarity in purpose
• User expectations
• Increased engagement

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CONTACT
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topic https//thesmarketers.com/landing-page/effe
ctive-landing-pages/
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