How to Optimize eCommerce Product Categories Page? - PowerPoint PPT Presentation

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How to Optimize eCommerce Product Categories Page?

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eCommerce Sites Are Something Beyond The Standard Site With A Landing Page, About Page, Service Page And Contact Page. Effective product category pages are an essential step on your consumers pathway to purchase. Here we are going to give you some tips to optimize your ecommerce product categories page – PowerPoint PPT presentation

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Title: How to Optimize eCommerce Product Categories Page?


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TIPS TO OPTIMIZE
ECOMMERCE
PRODUCT CATEGORY PAGE
2
As It Ends Up Simpler To Launch Online Stores,
The eCommerce Marketplace Is Winding Up
Progressively Swarmed. To Stay Aware Of The
Challenge, eCommerce Stores Must Make Shopping A
Simple, Consistent, And Agreeable Experience.
3
eCommerce Sites Are Something Beyond The Standard
Site With A Landing Page, About Page, Service
Page And Contact Page. They're Normally
Comprised Of A Bigger Number Of Pages Under
Different Categories. Over Everything Else, Every
One Of These Pages And Their Parent Categories
Must Be Streamlined For The Web. Consequently,
Categories And Its Pages Have Additionally
Progressed Toward Becoming Super Important For
eCommerce Sites.
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(No Transcript)
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Lets Take A Look At Optimizing Category Pages
For An eStore/ eCommerce Store.
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Make Parent Categories Selectable Link Them To
A Page
TIPS TO OPTIMIZE eCOMMERCE CATEGORY PAGES
Optimize Your Product Filters
Keep Images Consistent
Test Using Consistent Image Sizes In Your Product
Archive
Follow Breadcrumb Use Best Practices
Make Searching Simple Use Faceted Navigation
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TIPS TO OPTIMIZE ECOMMERCE CATEGORY PAGES
1
  • Make Parent Categories Selectable Link Them To
    A Page
  • Make The Parent Categories Connected To A Page
    And Not Similarly As "Content Displayed.
  • Most Clients Hope To Explore From The Parent
    Category, To See The Subcategories And In General
    Subtleties Of The Category.
  • Clients Would Not Like To Limit Themselves To An
    Product Page Now In The Examination Procedure And
    Rather Needed A Review Page Of The Subcategories
    To Browse.

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TIPS TO OPTIMIZE ECOMMERCE CATEGORY PAGES
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  • Put The Same Subcategory Within Multiple Main
    Categories When Necessary
  • Include A Subcategory Within Multiple Parent If
    You Find It Relevant. For An Example, A Watch Can
    Be Under "Extra" For Men And Also Under "Men's
    Watches" Under Men.
  • This Means If Your Subcategories Could Easily Be
    Considered A Subcategory Of A Number Of Your
    Parent Categories Then You Should Include It
    Through The Hierarchy.

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TIPS TO OPTIMIZE ECOMMERCE CATEGORY PAGES
3
  • Having "What's New" Page Is A Good Thought Since
    Most Clients Love To Know What's Diverse In The
    Site From The Last Time They Visited.
  • This Even Reduces The Hour Of Perusing Through
    Various Pages And The Push To Recollect What Went
    On Last Time.

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TIPS TO OPTIMIZE ECOMMERCE CATEGORY PAGES
4
  • Avoid Vague Category Names
  • Strictly Avoid Vague Category Names.
  • Card Sorting To Sense Whats Great In A Customer
    View, Try Testing And So Can Help To Deduce
    Customer Behaviour.
  • Use Descriptive Names And Not Technical Jargons.

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TIPS TO OPTIMIZE ECOMMERCE CATEGORY PAGES
5
  • Optimize Your Product Filters
  • Arranging Isn't The Main Way A Client Can
    Discover The Item They Need. Filtering Is An
    Extraordinary Method To Enable Clients To Limit
    Their Decisions And Settle On A Buying Choice.
  • Filters Are An Incredible Way Individuals Locate
    The Correct Item On An Online Store. They Have
    Been Known To Improve The Conversion Rates To A
    Major Extent. Including Filters Can Help
    Increment Your Transformations Rates.

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TIPS TO OPTIMIZE ECOMMERCE CATEGORY PAGES
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  • Use Large, High Quality And Contextually Relevant
    Imagery
  • When Shopping On The Web, Guests Can't Contact Or
    Feel Your Items Like In Reality. In This Manner,
    It Is Extremely Essential To Give Them The Most
    Ideal Symbolism To Compensates For This
    Deficiency.
  • Pictures Ought To Be High Quality And Large. You
    Should To Have The Option To Focus In On Items To
    See The Details And The Imagery Ought To Be
    Logically Applicable.
  • Attempt To Demonstrate The Items From Various
    Points And Different Viewpoints To Draw In
    Fluctuated Client Post And Vision. Use Men/Women
    Pictures Where Essential As It Pulls In
    Individuals For The Most Part.

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TIPS TO OPTIMIZE ECOMMERCE CATEGORY PAGES
7
  • Review Ratings On Your eCommerce Category Pages
  • Having Consumer Reviews For Your Products Can
    Positively Affect Your Conversion Rates.
  • Category Pages And Product Pages With Product
    Reviews Add To The Confidence Of Customers On The
    Site. This Improved The Click Through Rates,
    Search Rankings And Thus The Conversions To A Big
    Extent.

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TIPS TO OPTIMIZE ECOMMERCE CATEGORY PAGES
8
  • Follow Breadcrumb Use Best Practices
  • Use BreadCrumbs To Facilitate The Navigation You
    May Get The Chance To Decrease The Bounce Rates
    By Improved Search Capacity.
  • Use 'gt' To Isolate The Levels In Your Item
    Packing Order
  • Put Crumbs At The Highest Point Of The Category
    Page. Try Not To Indicate Breadcrumbs On Your
    Landing Page
  • Try Not To Utilize Them As The Essential Route.
    Utilize Full Page Titles Where Conceivable So The
    Breadcrumbs Associate To The Pages And Console
    The Client They Are In The Right Location.

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TIPS TO OPTIMIZE ECOMMERCE CATEGORY PAGES
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  • Make Searching Simple Use Faceted Navigation
  • Clients Can Find Nearly Any Product Imaginable
    Online And Get It Delivered To Their Home Within
    The Week. To Compete With Other Stores, You're
    Going To Have To Enable Customers To Find Exactly
    What They Want On Your Website. It Means That You
    Should Keep Your Search Function Specific And
    Intuitive For Your Customers.
  • Propelled Search Feature Works Better Than Simple
    Search As In, Showing Alternative Products When
    No Search Results Are Displayed, Autocorrect In
    Search Texts, Dictionary Feature In Search To
    Show Dynamic Results.

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TIPS TO OPTIMIZE ECOMMERCE CATEGORY PAGES
10
  • SEO Optimize Your Category Pages
  • To Get More Traffic To Your Category Pages On
    Website And More Visitors Into The Top Of Your
    Funnel It Is Important To Optimize it With SEO.
  • The First Step Here Is To On Page SEO Your
    Category Pages.
  • On Page SEO Checklist For eCommerce Category
    Pages -
  • SEO Permalinks
  • Keyword In Your Page Title, Keyword In Your Page
    Description, Keyword In The Image Alt And
    Filename
  • Keyword In Your H1 Tag
  • Use LSI Keywords Throughout The Post

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TIPS TO OPTIMIZE ECOMMERCE CATEGORY PAGES
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  • Highlight Special Offers
  • It Always Make Sense To Entice Clients With A
    Lot.
  • In Case You're Offering Shipping For Specific
    Buys, Or Things Have Gone At A Bargain,
    Incorporate That Data Beneath The Item Picture.
    You May Even Need To Include The First Cost And
    The Deal Cost In An Alternate Shading To Make It
    Evident How Much Your Client Will Spare.

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TIPS TO OPTIMIZE ECOMMERCE CATEGORY PAGES
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We Are Sure Now You Have A Good Idea On What To
Look For And How To Focus On Optimizing Web Pages
To Move Towards Better Conversions.
If You Require Assistance Further Here, Or In
Graphic Design Services Or In Any eStore Aspect,
Contact Us Now.
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FIND US
https//www.qeretail.com
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