Digital Marketing | A Complete Guide for Beginners

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Digital Marketing A Complete Guide for Beginners


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Introduction

• Digital marketing is the strategic use of online
  channels to connect, engage, and convert target
  audiences for your business.
• Leveraging social media, search engines, email,
  and content, it amplifies brand visibility,
  fosters customer relationships, and drives
  business growth. 
• In the dynamic digital landscape, this powerful
  approach empowers businesses to thrive in the
  digital age.

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Why Choose Digital Marketing For Your Business?

• Global Reach
• Cost-Effective
• Targeted Advertising
• Real-Time Analytics
• Measurable Results
• Mobile Optimization
• Competitive Edge

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Digital Marketing Over Traditional Marketing

• Traditional Marketing
• Limited to local or regional reach through
  channels like print, TV, or radio.
• Typically involves higher costs for production,
  distribution, and placement of ads.
• Communication is mostly one-way, with limited
  opportunities for immediate customer feedback.

• Digital Marketing
• Offers a global audience reach, enabling
  businesses to connect with a diverse customer
  base worldwide.
• Provides cost-effective solutions, with options
  like PPC advertising and social media marketing.
• Facilitates real-time interaction through social
  media, comments, and online reviews, enabling
  businesses to engage with customers

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Components of Digital Marketing

• Digital Marketing is a broad field which consists
  of various strategies and components for
  different business needs. 
• Components of Digital Marketing includes
• Search Engine Optimization
• Social Media Marketing
• Email Marketing
• Pay-per-click (PPC) Advertising
• Online Reputation Management
• Web Development

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Digital Marketing Market Scope by 2030

• Reports suggests that the Digital Marketing
  Advertising market size by 2030 is expected to
  grow at an annual CAGR of 13-15. This will
  result in the market size to reach 1400
  Billion. 
• With this much potential in the market, you would
  never want to leave this golden opportunity
  to utilize online media to grow your business
  today.
• Reference from https//www.snsinsider.com/