Best SEO Training Institute In Delhi [Digital Marketing Profs] - PowerPoint PPT Presentation

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Best SEO Training Institute In Delhi [Digital Marketing Profs]

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SEO stands for “Search Engine Optimization.” Basically it means the process of improving your site to increase its visibility when people or the audience search for products or services which are related to your business in Google, Bing, and other search engines. – PowerPoint PPT presentation

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Updated: 14 January 2022
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Title: Best SEO Training Institute In Delhi [Digital Marketing Profs]


1
A TECHNICAL SEO AUDIT
GUIDE FOR BEGINNERS
10 Ways to Audit Your Website
  • BY Digital Marketing Profs

2
INTRODUCTION
  • All the efforts you pour into research, writing
    and publishing content on your website can be
    sabotaged by technical SEO problems.
  • Through years of experience and testing. The Web
    has identified 21 issues in 10 categories youll
    want to audit to ensure your web pages are
    optimized to deliver superior search results.

3
1. ENSURE YOUR PAGES CAN BE INDEXED
  • Use the index status report in Google Search
    Console to see the number of pages Google has
    crawled from your domain. You want the data to
    indicate the page count is increasing over time.

4
2. SECURE YOUR WEBSITE
  • Switch to HTTPS
  • Secure Your Website with HTTPS Using SS.
  • HTTPS Provides encrypted communication

5
3. CHECK YOUR META DATA
  • When Pages are crawled, sometimes a Nonidea meta
    tag is inserted, which will block Google.
  • Alexas technical site audit software makes it
    easy to see how Metadata can be optimized.

6
4. AUDIT YOUR LINK PROFILE
  • Search success depends in large part on earning
    links from trusted domains.
  • Conduct a complete backlink audit
  • Use Google Search Console and Alexa to audit your
    backlinks and monitor and find new linking
    opportunities.

Best SEO Training Institutes In Rohini
7
5. OPTIMISE SITE SPEED
  • Search engines favour faster sites and potential
    visitors are prone to bail on slow-loading
    websites. Aim to optimise your websites so pages
    load in 3 seconds or less.

8
6. DITCH DUPLICATE CONTENT
  • Use the canonical tag to let Google know which is
    the primary URL. Search Rankings are negatively
    affected when duplicate or similar content
    published on multiple URLs. Use the canonical tag
    to point to the primary URL for pages containing
    duplicate or similar content.

9
7. REMOVE LOW VALUE PAGES
  • While you may benefit from campaign specific
    landing pages, if they are not robust pages,
    remove them from the index. Redirect these pages
    to content-rich URLs (using a 301 redirect).

10
8. CREATE USEFUL LINKS
  • Your Search rankings will benefit from a
    well-planned internal link structure.
  • Make links that feature the same keywords as the
    page they link to.

11
9. OPTIMISE FOR MOBILE
  • Update your website to feature responsive design
    that creates an optimum experience regardless of
    screen size.

12
10. MASTER THE BASICS
  • Write unique title tags including a keyword
    phrase to accurately describe the pagess topic.
  • Understanding title length has been expanded
    recently and search engine results may run as
    high as 75 characters. (Google counts titles in
    pixels-use this free tool to calculate length.

13
  • Conclusion
  • These steps help the overall health of your
    website and you will begin to see your content
    ranking higher and over your competitors. Some of
    the key areas that should be involved in your
    technical SEO audit and the key tactics you
    should take to make sure your site is up to the
    highest standards in the eyes of Google.

14
  • BEST SEO TRAINING INSTITUTE IN DELHI

BY DIGITAL MARKETING PROFS
15
  • CONTACT US FOR MORE DETAILS
  • Digital Marketing Profs

ADDRESS A-1/105-106 , Second Floor Sector-06,
Rohini, New Delhi-110085, India EMAIL
ID training_at_digitalmarketingprofs.in CONTACT
91-9899712150, 91-9810501504
16
Thank You
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Best Digital Marketing Course In Delhi
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