20 Trends in Corporate Video Production 2023

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20 Trends in Corporate Video Production 2023
As the corporate landscape continues to evolve,
so does the realm of video production. In 2023,
businesses are embracing the power of visual
storytelling to captivate audiences, convey
messages effectively, and stay ahead of the
competition. With technological advancements and
shifting consumer preferences, the trends in
corporate video production are constantly
evolving. Here at Studio52, we are always in-line
with the trends to deliver the best corporate
video production services! Today, we bring 20 of
the trends that are shaping the landscape of
corporate video production in 2023. 1. Virtual
Reality (VR) and 360-degree videos
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These videos have revolutionised the way we
experience and interact with digital content.
They have opened up new dimensions of immersion
for viewers by seamlessly blending cutting-edge
technology and creative storytelling. These
captivating mediums transport us to a realm where
we can explore events, landscapes, and
narratives from an array of angles, fostering a
sense of presence and involvement like never
before. 2. Drones and aerial cinematography
The popularity of drones has soared as they offer
unparalleled and breathtaking aerial perspectives
for capturing video content. These remarkable
devices have ushered in a new era of creativity,
enabling content creators and enthusiasts alike
to capture stunning footage from vantage points
that were once inaccessible or prohibitively
expensive. The advent of drone technology has
revolutionised videography, providing an entirely
fresh dimension to visual storytelling. With
their nimble manoeuvrability and advanced camera
capabilities, drones empower filmmakers,
photographers, and hobbyists to elevate their
craft by capturing awe-inspiring shots from the
sky. The Studio52 team voted it as their
favourite trend! 3. Artificial Intelligence (AI)
and machine learning in video editing
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AI and machine learning algorithms have
significantly reduced the time and effort
required for manual tasks. These technologies
automate repetitive processes, such as sorting
and organising footage, identifying and removing
unwanted elements, and optimising video quality.
By automating these mundane tasks, content
creators and editors can focus more on the
creative aspects of their work, resulting in
more polished and professional videos. 4.
Vertical Videos
By utilising the vertical aspect ratio, these
videos can fill the entire screen, providing a
visually immersive and engaging experience. This
eliminates the need for viewers to rotate their
devices or deal with letterboxing, ensuring a
seamless and intuitive viewing experience right
from the moment they hit play.
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The rise of social media platforms, such as
Instagram Stories and TikTok, has further fueled
the demand for vertical video content. These
platforms are primarily accessed through mobile
devices, and vertical videos have become the
preferred format for sharing captivating and
easily digestible content. Content creators can
tap into the vast potential of these platforms
and reach a wider audience. 5. Live Streaming

• By offering a dynamic and interactive experience,
  live streaming cultivates a sense of immediacy
  and connection that other forms of media cannot
  replicate.
• The real-time nature of live streaming allows
  viewers to actively participate in the content as
  it unfolds. They can engage in live chats, ask
  questions, provide feedback, and even influence
  the direction of the stream through polls and
  interactive features. This two-way communication
  fosters a sense of community and involvement,
  making viewers feel like active participants
  rather than passive spectators.
• User-created content
• This form of content can enhance brand
  credibility and influence potential customers
  purchasing decisions. It often sparks increased
  engagement and interaction with the brand, as it
  encourages customers to actively participate and
  share their experiences.
• This engagement can lead to a sense of community
  and loyalty among customers. Users can provide
  valuable insights and feedback for businesses,
  helping them understand customer preferences,
  identify trends, and refine their products or
  services accordingly
• Leveraging UGC can be cost-effective too, as it
  reduces the need for creating original content
  from scratch. By encouraging and showcasing
  user-generated content, businesses can harness
  its power to build brand affinity, drive sales,
  and foster meaningful connections with their
  customers.
• Interactive storytelling

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Interactive storytelling has gained substantial
traction in recent years, particularly in the
movie industry, where viewers can create their
own stories by choosing paths. Allowing viewers
to make choices during a video can make the
experience more personal and engaging. Also Read
Why You Should Seriously Consider Promotional
Video in 2023 8. Personalised video content
Tailoring video content to individual viewers by
utilising their data and personal information
enables the creation of personalised video
experiences for each individual. This
personalised approach allows them to engage
better with the content produced. 9. Magic moments
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• By incorporating elements that evoke emotions,
  inspire awe, or provoke laughter, video creators
  can create a lasting impact on viewers, making
  their content more shareable and memorable. These
  shareable and memorable moments act as a
  catalyst for audience engagement, as individuals
  feel compelled to share these videos with their
  networks, sparking conversations and generating a
  ripple effect of visibility and reach.
• Short-form video series
• The prevalence of short-form content and video
  series has become increasingly prominent in the
  digital landscape. This emerging trend involves
  the art of condensing video content into
  bite-sized episodes that are easily digestible
  by viewers. By breaking down longer videos into
  shorter
• segments, content creators cater to the modern
  audiences preference for quick and convenient
  consumption of information and entertainment.
  This approach recognizes the value of capturing
  and
• retaining viewers attention spans in an era
  characterised by information overload and
  competing content.
• Single-view content
• In the dynamic landscape of digital media, a
  captivating phenomenon known as ephemeral content
  has emerged, captivating the attention of users
  across various social media platforms. This form
  of content revolves around the creation and
  sharing of temporary video snippets that have a
  finite lifespan. Platforms like Instagram and
  Snapchat have popularised the concept through
  their
• Stories feature, where users can share fleeting
  moments that disappear after a specified period.
• Ephemeral content offers a unique sense of
  urgency and exclusivity, as viewers know that
  they have a limited time to engage with the
  content before it vanishes.
• In-video shopping
• This innovative approach involves the integration
  of shopping features directly within videos,
  enabling viewers to make purchases without having
  to leave the video player or navigate to a
  separate e-commerce platform. By seamlessly
  merging content and commerce, in-video shopping
  offers a frictionless and immersive shopping
  experience for consumers.
• With a simple click or tap, viewers can explore
  and purchase products showcased within the video,
  eliminating the need for multiple steps or
  distractions that could potentially hinder the
  conversion process.
• Spacial Audio
• The immersive sound design revolves around the
  creation and integration of spatial audio that
  complements and elevates the visual elements of a
  production. The approach envelops the audience
  in a multidimensional auditory experience,
  bringing a new level of depth to the viewing
  process.
• This technology allows sound engineers and
  designers to precisely position and move audio
  elements within a three-dimensional space,
  creating a sense of presence and immersion that
  aligns seamlessly with the visuals on the
  screen.
• Adaptive streaming quality
• This dynamic approach revolves around
  intelligently tailoring the quality of video
  playback to match the viewers internet speed,
  ensuring a seamless and uninterrupted streaming
  experience while maintaining the highest
  possible visual fidelity. By analysing the
  viewers internet connection in real-

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• time, adaptive streaming technology dynamically
  adjusts the bitrate, resolution, and compression
  of the video to strike the perfect balance
  between smooth playback and optimal visual
  quality.
• This sophisticated adaptation process occurs
  seamlessly behind the scenes, constantly
  monitoring the viewers bandwidth and making
  instantaneous adjustments to match the available
  resources.
• Video content for virtual assistants
• Video content for virtual assistants (Alexa or
  Google) encompasses a wide range of
  possibilities, from informational videos to
  entertainment experiences. Viewers can now access
  a huge archive of knowledge, tutorials, and
  how-to videos by simply voicing their inquiries
  or interests to their virtual assistant. The
  ability to verbally control and navigate the
  video content enhances convenience and
  accessibility, allowing users to interact with
  the videos effortlessly and focus on the
  information or entertainment at hand.
• Educational and informative video content
• This transformative approach to sharing knowledge
  often takes the form of how-to and instructional
  videos, delivering step-by-step guidance and
  insightful explanations on a wide range of
  subjects.
• Educational and informative video content
  provides a dynamic platform for educators,
  experts, and content creators to communicate
  complex ideas and concepts in a visually
  compelling format. By leveraging visual aids,
  demonstrations, and engaging storytelling
  techniques, these videos captivate viewers
  attention, making the learning process more
  enjoyable and accessible.
• Multicam video production
• By strategically positioning multiple cameras,
  each focused on a different angle or viewpoint,
  multi- cam video production enables content
  creators to capture the intricate details and
  nuances of a subject from multiple vantage
  points. This technique enhances the overall
  visual appeal and depth of the video, providing
  viewers with a comprehensive and immersive
  portrayal of the subject matter.
• Documentary storytelling
• Documentary-style storytelling goes beyond
  traditional narrative structures by delving into
  real-life experiences, events, and subjects. By
  capturing the essence of reality through
  interviews, archival footage, and on-the-ground
  documentation, this approach aims to
  authentically portray the complexities and
  nuances of the human experience. The emphasis on
  factual information and the pursuit of truth
  resonates deeply with viewers, drawing them into
  a world where they can gain insights, broaden
  their perspectives, and engage with the subject
  matter on a profound level.
• Social Causes
• Video content for social causes serves as a
  potent medium to engage audiences on a deep and
  emotional level. By employing compelling
  narratives, powerful visuals, and impactful
  storytelling techniques, content creators can
  effectively convey the urgency and significance
  of social issues that demand attention and
  action.
• Whether it is human rights, environmental
  sustainability, gender equality, racial justice,
  or any other pertinent cause, video storytelling
  has the ability to ignite passion, evoke empathy,
  and spur individuals and communities into
  action.
• Training Animation Videos

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By harnessing the captivating power of motion
design and animation, businesses can unlock a
range of benefits through the utilisation of
animated safety videos. These videos excel at
engaging viewers due to their visually dynamic
nature, making them highly effective in capturing
and maintaining audience attention. The
ever-changing visuals inherent in animation
captivate viewers, rendering the animation
format immensely popular in both marketing and
entertainment contexts. One notable advantage of
animated safety videos is their ability to
effortlessly convey complex ideas in a visually
simple and easy-to-understand manner. Through the
use of animated explainer videos, intricate
concepts can be broken down into digestible
visual representations, allowing audiences to
grasp and retain information more effectively.
This simplification process enhances
communication and ensures that key safety
messages are effectively delivered. Conclusion Man
y businesses have partnered with Studio52 over
the years to produce high-quality animated
safety videos or video content production in-line
with the industry trends. With a team of skilled
in- house animators and developers, Studio 52 is
committed to delivering animations that reflect
the latest advancements in the industry. The
expertise and creativity of our corporate video
production company guarantee that each video is
tailored to meet the specific needs and
objectives of the client, effectively
communicating messages while captivating viewers
with compelling visuals.