What is Digital Marketing | Digital Marketing Guide | FLC Digital

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Digital Marketing
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Innovation distinguishes between a leader and a
follower.
STEVE JOBS
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What is Digital Marketing
Digital marketing is the act of promoting and
selling products and services by leveraging
online marketing tactics such as social media
marketing, search marketing, and email marketing.
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How is Digital Marketing Useful!
Provides different metrics to help determine how
well your campaign is doing
Allows you to provide personalized user
experiences
Allows ad campaigns to be visible across the
world
Small investment can provide a high return with
Digital Marketing
Reaching the target audience based on the their
preference
Provides platform for being interactive with the
audience
It is the best cost-effective techniques for
reaching out audiences
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How Digital Marketing helps Business
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1 Digital Marketing Levels the Online Playing
Field
Digital Marketing provides businesses the chance
to compete and attract their share of targeted
traffic. Small size companies now have the chance
to perform sales and marketing processes that was
previously only available to large corporations.
2 Digital Marketing is more cost-effective than
traditional marketing
Small businesses have little resources and even
capitalization. This is why Digital Marketing
provides them with a cost-effective marketing
channel that helps to reach wider audience.
28
of business owners surveyed will shift marketing
budget allocations from traditional media
channels nad invest them into digital marketing
tools and techniques
Gartner's Digital Marketin Spend Report
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3 Digital Marketing delivers Conversion
Online business marketing products and services
online measure success by the percentage rate of
incoming traffic that gets converted into
Subscribers
Sales
Lead Generation
Tools that can be used for Digital Marketing
Campaign
Search Engine Optimization
Social Media Marketing
Email Mareting
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4 Digital Marketing helps generate better
revenues
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Companies using digital marketing strategies
have times better revenue growth expectancy.
according to Google
5 Digital Marketing facilitates interaction
with targeted audiences
Digital Marketing helps to reach to target
audience depending upon the market and product or
service. It can help business to get a insight of
what target audience want.
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6 Digital Marketing builds Market Reputation
Delivering your customer what you promised will
make them a brand ambassadors of the brand as
they would be spreading the word about the
company through word of mouth or social media. It
will help the brand to increase their presence in
the market.
7 Digital Marketing earns people's trust
Digital Marketing leverages on social media
proofs or testimonials from customers that have
already purchased, availed, or joined the product
or services from that brand.
90
respondents claimed that they would trust the
brand information if that get to know from people
they are knowing
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Types of Digital Marketing
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Search Engine Optimization
Content Marketing
Social Media Marketing
Seach Engine Marketing
Influencer Marketing
Strategy Planning
Interactive Technology
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Search Engine Optimization
Search Engine Optimization (SEO) involves
performing optimizations to increase the flow of
organic traffic to your website, by having it
rank higher up on search engine result pages.
There are two forms of search engine
optimization
On-Page SEO
Off-Page SEO
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Content Marketing
This form of marketing involves simulating
interest in a brands products or services by
creating and sharing online material These
include
Social Media Posts
Blogs
Video
Infographic
Case Studies
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Social Media Marketing
Social Media Marketing It is a form of marketing
that involves creating content for different
social media platforms to increase website
traffic, user engagement, brand awareness and to
achieve other marketing goals
INSTAGRAM
TWITTER
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Search Engine Marketing
Search Engine Marketing (SEM) It is an
advertising model that can be used to direct
traffic towards your website, by paying a fee
each time someone clicks on your advertisement
These advertisements include text ads, image ads,
video ads, etc. Some of the channels that can be
used for SEM are
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Strategy Planning
A strategic plan identifies your business goals,
the marketplace in which you compete, your target
audience, the ways you want to reach them, and
how you will evaluate your success. It integrates
everything you say and do to grow your company.
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Influencer Marketing
Influencer Marketing is the mixture of old new
social media techniques with the idea of
celebrity endorsements and turning them into
content-driven ad campaign based on a particular
individual with a certain amount of followers.
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FLC GROUP
Are you looking for a Marketing agency in UAE ?
971 4 4548684
CONTACT US
talk2us_at_flc-me.com
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FLC GROUP
FLC Group is a Marketing Services Agency focusing
on Consumer Engagement and Experiential Marketing
with 4 business verticals Shopper Marketing
Brand Activations, Events Exhibitions, Social
Media Influencer Management and Production
Model Management, thus delivering a 180 BTL
approach to our clients. 11 years in the
industry with an experience of working with over
75 brands, including over 750 successful
campaigns with Huawei, Samsung, Hisense, Acer,
PG, Nestle, Aujan Coca Cola, Mondelez, IFFCO,
Etude House, Coty Middle East, Estee Lauder to
name a few. Primarily focus on conceptualization,
strategy and consumer engagement, both online
on-ground proving that we understand the
ever-changing marketing trends and the brands
needs. At FLC Group - We make your campaign come
alive!
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