10 Brilliant CSR Activities Ideas for Social Impact

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10 Brilliant CSR Activities Ideas for Social
Impact
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• CSR stands for Corporate Social Responsibility.
  CSR in the business is about integrating social
  and environmental concerns in business
  operations. CSR activities allow companies to act
  for the greater benefit of the world. This comes
  from the idea that the business should not be
  focused only on the bottom line and be conscious
  of harm caused to shared resources.
• The philanthropic initiatives taken up by the
  organization are volunteer work depending on the
  values the company believes in. Most big
  organizations use huge amounts of natural
  resources. CSR activities are seen as a way for
  businesses to give back to society.
• Corporate social responsibility activities can be
  self-regulating business models that intend to
  make a positive impact on the local community and
  the world as a whole. Most businesses try to do
  this through sustainable practices for business
  operations and environmental initiatives. India
  is the first country that made CSR activities
  mandatory for organizations of specific sizes.

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Types of CSR Activities

• There are four types of corporate social
  responsibility activities as described below.

• 1. Environmental CSR
• Environmental CSR activities are concerned with
  reducing the harm that corporate activities cause
  and using sustainable practices. It also intends
  to improve the present state of our environment.
  This involves the activities listed below.
• Reduce the companys carbon footprint
• Decrease the use of non-renewable resources
• Adopt renewable energy
• Using sustainable materials
• Reducing the use of non-degradable or harmful
  products and much more.

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• 2. Philanthropic CSR
• Philanthropic CSR is where a firm makes a
  donation toward the social and environmental
  causes they believe in. The form of donation can
  be goods and services that the company produces
  or a portion of the profit. The company can
  choose to contribute towards the effort of any
  organization and person that can use the donation
  for the cause company identifies with.
• 3. Ethical CSR
• Ethical CSR refers to the ethical business
  practices and behaviours of a company. This
  includes initiatives to promote diversity and
  inclusion in the workplace. Using fair trade
  policies and paying employees fairly according to
  their job roles without any discrimination. That
  means creating values for gender equality, and
  fair operations towards employees, customers, and
  associates as well as laws and regulations.
• 4. Economic CSR
• Economic CSR is a combination of environmental
  sustainability, ethical as well as philanthropic
  activities. This is businesses backing their
  intention towards CSR with financial decisions.
  Being conscious of the impact their business
  process makes on society and the environment.
  Economic CSR makes businesses try to achieve a
  balance between business and the sustainability
  of the planet.

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Benefits of CSR Activities

• An organization Benefit from corporate social
  responsibility activities in multiple ways. Some
  of these benefits are described below.

• ? Consumer Brand Recognition
• It is assumed that the primary focus of every
  business model is profit but people love
  organizations that understand the impact of their
  business decisions and are conscious that they
  are socially accountable. When a firm is involved
  in corporate social responsibility (CSR)
  activities, it helps to build a positive image in
  the public eye. People like to buy products when
  the companys values align with their own values.
• As a CSR activity, some companies can work with
  the local community for education or
  environmental sustainability. That grasps the
  media attention which further improves brand
  recognition and helps companies to reach a
  greater audience. Furthermore, it improves
  connection with people on an emotional level.
  Buying from the brand gives them a sense that
  they are helping a cause that the company is
  working on with their CSR.

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• ? Increase Employee Engagement
• When the company is involved in CSR activities
  and allows employees to participate in the
  activities it helps to improve employee
  engagement by boosting employee morale.
  Participating in the activities along with the
  local communities and their colleague develops
  team building spirit. As a collective effect, in
  addition to that employees become more effective
  at work.
• Volunteering for CSR activities gives employees
  the opportunity to bond with their colleagues on
  a personal level. Furthermore, engaged employees
  are more likely to stay longer in the company,
  reducing employee turnover.

• ? Elevate Among a Competition
• Once you get consumer brand recognition as one of
  the socially responsible companies it indirectly
  increases the level of trust people put in the
  brand. As mentioned above people love to support
  a good cause.
• It gives them a sense of social responsibility
  and achievement. There is also some sort of sense
  of belonging when the consumer values align with
  the company brand which gives you an upper hand
  over the competitor who is not involved in the
  CSR activities.
• For example, when it comes to buying decisions
  and two closely related products are being
  compared the buyer may compromise on price or
  delivery time a little to support the companys
  CSR activities program.

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• ? Cost Saving
• There are many CSR activities that help you to
  reduce the cost for the company in many direct
  and indirect ways. As CSR activities lead to
  better employee engagement which translates to a
  reduction in the cost of hiring as well as better
  production.
• Similarly, when a company invest in some
  long-term impact initiative such as switching to
  renewable energy or including the use of recycled
  goods. Initially, it may seem expensive but in a
  long run, it causes a significant reduction in
  the overall cost of production and increases
  profit.

• ? Employer Brand
• Millennials and Gen Z form a major section of the
  workforce today. They are keen on corporate
  responsibility and the impact their actions make
  on the environment. That makes them prefer to
  work with companies that engage in CSR activities
  and contribute to making the world a better
  place.
• having a corporate social responsibility program
  helps you to build a good employer brand. This
  happens as the combined effect of media coverage
  as well as what your employees talk about the
  company on their social media.
• Employee engagement and CSR also extend the
  companys reach to the top talent in the industry
  as the organization is tagged and mentioned
  multiple times for their effort. That helps to
  build a strong image as a highly socially
  responsible than an irresponsible company.

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