How to Set Up Google Analytics – GA4 Property for Shopify Stores?

1
How to Set Up Google Analytics GA4 Property for
Shopify Stores?
www.cgcolors.com
2
Shopify is a highly popular e-commerce platform
that is utilized by a multitude of online stores.
To make informed business decisions and monitor
the performance of your Shopify store, it is
important to set up Google Analytics. Google
Analytics is a robust and powerful tool that can
aid in comprehending customer behavior,
monitoring traffic sources, and keeping track of
sales. In this article, we will discuss how to
set up Google Analytics GA4 property for
Shopify stores. Follows these steps to set up
Google Analytics- GA4 Property for Shopify
stores Step 1 Create a GA4 Property Begin by
setting up a new GA4 property. To do this, you
www.cgcolors.com
3

• need to log in to your Google Analytics account
  and click on the Admin tab at the bottom left
  corner of the page. From there, select the
  accountand property that you want to add GA4 to.
  Click on Create Property and then select the
  Web option. Fill out the required information
  such as property name, URL, and time zone, and
  then click on Create.
• Step 2 Set Up Data Streams
• After creating a GA4 property, the next step is
  to set up data streams. A data stream is a
  connection between your website and Google
  Analytics that allows data to flow from your
  website to Google Analytics. To set up a data
  stream, click on the Data Streams tab and then

www.cgcolors.com
4

• click on Add Stream. Select Web as the source
  and fill out the required information such as
  stream name, website URL, and industry category.
  Once the required information is entered, click
  on Create Stream.
• Step 3 Add GA4 Tag to Shopify Store
• The next step is to add the GA4 tag to your
  Shopify store. A tag is a snippet of code that is
  added to your website to collect data and send it
  to Google Analytics. To begin, access your
  Shopify account and proceed to paste the code
  within the tag. Following this, navigate to the
  Online Store section, select Themes, and then
  Edit Code, specifically the theme.liquid file.
  From here, you can paste the Google tag code
  within thetag. Once the code has been placed,
  simply click the Save button to complete the
  setup process. Finally, it is necessary to

www.cgcolors.com
5

• validate the data in Google Analytics.
• Step 4 Verify Installation
• After adding the GA4 tag to your Shopify store,
  it is important to verify the installation. To do
  this, go back to your Google Analytics account
  and navigate to the Realtime tab. If the
  installation was successful, you should see data
  being collected in real-time.
• Step 5 Set Up Conversion Tracking
• The final step is to set up conversion tracking.
  Conversion tracking allows you to track specific
  user actions on your website such as making a
  purchase or filling out a form.

www.cgcolors.com
6

• Navigate to the Admin section on the left sidebar
  of your GA4 interface. From there, select
  Conversions. Click on the New conversion event
  button to start creating a new event.
• Enter the name of the event that you want to
  track in the provided field.
• You can also create new events and mark them as
  conversions from the main events menu.
• Alternatively, you can go to the conversions
  overview and click on the New conversion event
  button to use prompts to create a new event
  marked as a conversion. After entering the custom
  event name, fill out the Matching conditions
  fields to specify the specific types of events
  you want to track.

www.cgcolors.com
7

• By following these steps, youll be able to
  create new conversion events in your GA4
  interface and track the performance of your
  website or app.
• Final Word
• The robust feature set of Google Analytics 4
  presents a roadmap for optimizing ROI and
  streamlining marketing efforts. To achieve this,
  businesses need to effectively utilize these new
  features, which will facilitate the scaling up of
  their operations. Setting up Google Analytics
  GA4 property for your Shopify store is an
  essential step in monitoring the performance of
  your online business.
• Read More https//www.cgcolors.com/blog/how-to-se
  t-up-google-analytics-ga4-property-for-shopify-sto
  res/

www.cgcolors.com
8
www.cgcolors.com