Shopify SEO Tips To Boost Your Store’s Google Rank

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Shopify SEO Tips To Boost Your Stores Google Rank

• Getting on board for your online store is not
  that easy in todays competitive market therefor
  building a web presence for your retail
  location, launching a new product, selling your
  product and services online, the most important
  issue is how to find relevant customer for your
  store?
• There are people who do search online for their
  buy something or looking for a product like
  yours, here SEO (search engine optimization)
  will help you to improve your search engine
  ranking for your store so that customers can
  find your products easily, lets discuss how?
• Pick the Perfect Keywords So Google Can Find You
• Keywords are one of the most important factor of
  SEO because it tells Google who you are? what
  you do? We can say that keywords are the heart of
  search engine optimization.
• For searching the relevant keywords you have to
  think as per your relevant customer's search
  requirement such as what they would search for
  find your product? Maybe its Sweat t-shirts or
• wedding dresses or adventure cameras.
• While choosing a keyword always try to find out
  your sweet spot because its not that easy to
  rank your keywords on top like watch because
  the biggest retailers dominate. On the other
  hand, a niche key phrase like Black leather
  watch wont pick up enough searches. Try
  something in the middle, like leather watch.
• Optimize Your Shopify Site Structure
• The way you represent your content in an
  organized way on your page will result in a
  successful SEO. When buyers can easily find
  their required things, they tend to spend more
  time on your website
• view more pages that will help you rank higher on
  search engines.
• Now you might be thinking how can you make your
  site easier to navigate?
• Simplify. Dont go overboard with categories and
  subcategories. An easy website structure makes it
  simple for search engines to crawl your sites
  rank your products. Make your site SEO-friendly
  with a

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• simple site structure and organize your content
  easily with Shopify SEO Expert by using given
  below structures. Always Remember, your site
  should be built for customers first.
• Homepage gt Category Pages gt Product Pages
• Homepage gt Category Pages gt Sub-Category Pages gt
  Product Pages
• Also you have to include About Page Contact
  Page on your site because these pages build your
  credibility and trust towards customers as well
  as search engines both.
• Dont forget to include a search box on your
  page. It will help visitors to find what they are
  looking for, and it is an important part of
  e-commerce optimization so that you can make more
  money from the traffic you already have.
• Improve the User Experience
• A great user experience will help you to increase
  your rank higher in search results. With the
  following points you can provide the best user
  experience possible.
• Boost Your Site Speed
• When your site is easy to navigate everything
  can be accessed quickly, visitors will like to
  spend more time on your site, after all, site
  speed is all about accessibility.
• To make your Shopify store faster, you can
• Use optimized images.
• Use a fast and mobile-friendly theme.
• Remove unwanted applications.
• Use fewer sliders.
• Use a Responsive Design
• Your Shopify store Setup expert should look great
  on all the devices such as tablets, desktop,
  smartphones. Always make sure that your store
  works on mobile devices because shoppers tend to
  buy smartphones more.
• Responsive theme improves user experience and
  keeps your visitors engaging on-site for a longer
  time. Having a site that can easily navigate and
  read will improve your site ranking because
  Google at a time on page ass a marker of a site
  value. A better usability site with improve
  ranking results in increased conversions and
  visitors like to visit again.

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A title is the initial phrase that will appear on
Googles results page so try to keep it
eye-catching and relevant as per your target
audiences. Meta Description Meta description is
the short piece of words that shows up after the
title of your page. You can place your targeted
keywords here but try to make it intriguing
descriptive so that you can easily convince your
customers to click. Make sure every page of your
site has a different Meta description. Image
Description Alt Tags Google is smarter but not
enough to understand a picture of like a blue
shirt. Here you have to tell Google it is a Blue
shirt and for this, you have to change the name
of the image to blue shirtgtshop name before
uploading. For an image you can add alt-text
that shows if a browser cannot load the image.
Thats how you can easily make it descriptive
including your targeted keywords so that Google
can find it, read it, rank it in search
result. Headers and Titles (H1-H6 tags) Headers
are the first place Google looks to see what your
site content is all about? So make sure your all
product pages have descriptive headers with your
targeted keywords. Product Descriptions and
Copy Its important to include your targeted
keywords in the product description so that
Google can easily find your page. Always try to
keep your product description unique
exciting. Dont just copy the manufacturer
description because there are already many
similar copies present on the internet and
Google doesnt not like a duplicate copy. With
your own tone of voice and descriptive details
you can convince customers to make a
purchase. 6. Crawling and indexing Crawling
indexing is one of the important components of
e-commerce SEO and here we will discuss about
few that apply to Shopify. Robots.txt file You
should be aware that in a Shopify store, you
cannot adjust the robots.txt file and this is
stated in their official help documentation.
Here you can add the noindex to pages through
the theme.liquid, but it is not helpful if you
want to prevent Google from crawling your content
altogether. There are few sections of the site
such as Checkout, Shopping Cart, Admin area,
internal search, orders, Policies page that
Shopify will disallow for crawling. Shopify
provides you some default disallow commands for
your site is good but robots.txt is probably the
simple way to control Googles crawl of your site
It Is very easy to update allow for a lot of
flexibility. You might need to try another method
of adjusting Googles crawl through canonical
tags or nofollow. Adding the noindex tag As
we have learn above that instead of robots.txt,
Shopify does allow you to add the noindex tag.
Here you can exclude a specific page from the
index by adding the bellow given code to your
theme.liquid file if template contains
'search'
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• ltmeta name"robots" content"noindex"gt
• endif
• In case, you want to exclude an entire template
  then use the below code
• if handle contains 'page-handle-you-want-to-exc
  lude'
• ltmeta name"robots" content"noindex"gt
• endif
• Redirects
• It is great that Shopify allows you to implement
  redirects out of the box. You can use redirects
  for consolidating the old or expired pages, all
  you have to do is go to Online Store gt Navigation
  gt URL Redirects.
• Log files
• Shopify does not provide you the log file
  information the same as robots.txt and this has
  been confirmed by Shopify support.
• Optimize Your Shopify Products Pages
• For a great Shopify product page, you should have
  a list of keywords a logical site structure for
  optimizing your store page.
• Initiate with your top pages that are the most
  profitable have the best conversions such as
  your homepage, top-selling product pages, main
  product collections, and so on. In case you are
  opening a brand new store, you should still
  optimize your homepage.
• There are few other easy ways to choose which
  other pages to optimize
• Those product pages that generate the most buzz
  while building up to the launch of your store.
  The most searched related product page keywords
  on your site.

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• Create Backlinks To Your Shopify Store
• For ranking your store on top, Google looks at
  which other websites are linking to you. Here you
  require to generate quality backlinks because
  Google uses an algorithm based on the number of
  links
• the authority of the site linking to you for
  determining your rating.
• Following are the few tips for getting links to
  your store
• Broken Links
• Through broken links you can find out for broken
  links of products services similar to those you
  offer. When you find out the broken link then
  reach out to the owner of the site displaying the
  broken link and to have them link to your site
  instead.
• Generally broken links can hurt your SEO
  strategies so it is a mutually beneficial
  solution for both the parties from
  Industry/Influencer Voices
• It is better to work to reach out to the great
  industry leaders influencers for interviews to
  generate both backlinks content of your site.
• Supplier/Manufacturer Links
• While selling the products made supplied by
  established organizations, they might have a
  policy that authorized retailers will get a link
  to email them ask if they will link to your
  store.
• Mentions
• There are possibilities that you are mention in
  many places without being linked so simply find
  these mentions and send an email asking all of
  them to link your site with the mention.
• Use The Blog Feature!
• Same as content, blogging is also very useful for
  SEO. Through blogging you can use more keywords
  and generate lots of backlinks traffic to your
  Shopify store.
• A good blog will keep your user engagement on
  your site for a long time duration will point
  customers to your products. Shopify has a
  built-in blog features but that is highly
  underused.

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