How Sports Startups Have Contributed to Creating a Sustainable Sporting Ecosystem in India? - PowerPoint PPT Presentation

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How Sports Startups Have Contributed to Creating a Sustainable Sporting Ecosystem in India?

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Over the years, India has emerged as the startup hub and has created numerous startups across all domains. Sports startups are the ones that primarily focused on providing services, and products to the audience who show interest in sports. – PowerPoint PPT presentation

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Title: How Sports Startups Have Contributed to Creating a Sustainable Sporting Ecosystem in India?


1
How Sports Startups Have Contributed to Creating
a Sustainable Sporting Ecosystem in India? Gone
are the days when the Indian audience only
preferred watching cricket. With the
introduction of multiple sporting leagues like
the Pro Kabaddi League, Indian Super League,
etc. there has been an upsurge of people who have
shown interest in other Indian sports. The
growing interest of the Indian audience has also
helped pave the way for several other sports
like cycling, marathons, and even eSports. The
reason for such an upsurge is because the
on-field matches were either cancelled or were
played on empty grounds, during the pandemic that
forced the audience to watch other
sports. Having said that, the sports industry
has cleared the turbulence and is now flying
over clear skies and the proof that the sports
industry has seen a 62 growth compared to the
previous year.
2
  • The Rise of Sports in the Indian Ecosystem
  • You would be surprised to know that despite all
    the grandeur and fame, the sports industrys
    contribution to the Indian GDP is only 0.1. The
    contribution is small,
  • but the changing dynamics towards fitness is the
    catalyst that helped to increase the demand for
    sporting merchandise.
  • There has been an increase in investment in areas
    like manufacturing, and retail of equipment,
    apparel advertising, training, and talent
    hunting. Khelo India is a great initiative that
    helped shape the minds of people with regards to
    various sports. This initiative motivated
    numerous students from their school days that
    they can excel in their field with proper
    guidance and care.
  • The rise of sports in the past couple of years
    has prompted several entrepreneurs to develop
    their idea and execute it with perfection, which
    assists in creating a sustainable sporting
    ecosystem.
  • Famous Sports Startups of India
  • Over the years, India has emerged as the startup
    hub and has created numerous startups across all
    domains. Sports startups are the ones that
    primarily focused on
  • providing services, and products to the audience
    who show interest in sports.
  • Here are the famous sports startups in India
  • Dream11 This renowned sports startup is
    headquartered in Mumbai, is an online sports
    platform developed by Bhavit Sheth and Harsh
    Jain. In Dream11 the users can create leagues,
    compete with their friends, and also invite them
    to play games.
  • Aethletic Circle Aetheltic Circle was founded by
    a former IISM student Diksha Chillar. The
    objective of this startup is to support national
    and international sports players by getting them
    sponsorships, legal help, PR, etc.
  • GetSetPlay- GetSetPlay is a sports company that
    encourages the Indian audience to undertake an
    active lifestyle through fitness and sports. The
    users can join sports

3
  • communities, book sporting events, signs up for
    several camps, etc. This startup was co-founded
    by Soham Patil, a former Alumni of IISM.
  • Rent a cycle Varun Singh the former Alumni of
    IISM is the co-founder of Rent a Cycle, a
    startup where the company will offer users cycles
    round the clock. The cycles can be rented at a
    price as low as Rs.280 and complimentary helmet
    bookings can also be made.
  • Games 247 Games 247 was established in 2006,
    and with a handful of employees, they have come
    a long way in paving the way to creating an
    immersive gaming experience. Over the years they
    have launched several online games that have
    attracted the Indian audience.
  • MPL Mobile Premier League (MPL) is a startup
    straight from Bangalore. MPL was founded in the
    year 2018, and in MPL the users can play in
    several sports categories such as eSports
    tournaments, Fantasy sports, etc. Over the years,
    MPL has become a household name in sports
    startups that the Indian audience have liked.
  • Global eSports Global eSports is an online
    gaming startup with several teams across the
    globe playing in numerous games like CSGO, DOTA
    2, Rainbow Six Siege, Apex Legends, etc.
  • How have fantasy sports companies contributed to
    the sports industry?
  • Fantasy sports companies have tremendously helped
    the sports industry, as they have contributed
    over INR 3,000 Crores in various segments in the
    previous year. They managed this by buying media
    rights, sponsoring players and teams, leagues,
  • etc.
  • The conglomerates of these fantasy sports wish to
    invest in new startups that assist in making the
    sports industry better than its current state.
    One such example is Dream Sports Foundation, a
    fantasy sports conglomerate supports 6,000
    athletes in India.

4
With the increasing demand for fantasy sports,
India has also seen a massive surge in the
number of teams competing in eSports. How
eSports has helped change the dynamics of the
industry? The sudden interest in eSports after
the pandemic has really helped several local
players and teams make a name for themselves on
international platforms. For example, our team
ranked third among 60 countries who participated
in the event. Though they missed to qualify for
FIFA eNations Cup 2021, it is an incredible
achievement nonetheless, considering it was
Indias debut in the West Asia and Africa Zone
of the FIFA eNations Cup. It is now estimated by
experts that the count of viewers of such eSports
events would shoot up to 130 million by 2025.
Not only the views count has increased, but the
prize pools have also seen a 25 to 30 growth
across all championships. Who are the
stakeholders in the sports industry? For the
success of any sport, it is crucial that
stakeholders enter the arena and contribute to
its smooth function. The stakeholders range from
the players to coaches, and event managers to
fans. The success of the event is directly
proportional to the contribution from the
stakeholders. One major stakeholder that everyone
seems to forget is the government. The
governmental bodies ensure that the events are
carried out successfully without any
hurdles. Another major stakeholder that has been
actively supporting the sports startups is the
conglomerate JSW, who in April 2022, announced
that their partnership with India Accelerator is
aimed to mentoring sports startups in India.
5
One major way that these stakeholders make the
most money is by selling merchandise, and
tickets to these games. This is where the sports
tech market comes into play. Why should you
start your own sports startup? With the launch of
IPL, the sports and the entertainment industry
has drastically changed over the past years. The
initiative to launch IPL as sportainment gave
several sports enthusiasts a chance to work on
their startups and make a name for
themselves. You might have heard about several
famous startups like Dream11, MPL, Rent a Cycle,
GetSetPlay, etc, but today we will shift your
attention to a few reasons as to why you should
create your sports startup. The biggest
advantage of starting a startup is that you are
your own boss, and managing the sporting events
will give you more exposure about handling the
management side of sports, and you will find
innovative ways to face the hurdles when
organizing and executing a sporting event. With
proper research and development, you and your
team can also create technological advances that
create better sporting equipment. You get the
flexibility to start the business from the
comfort of your house. You need not rent a
place, nor invest in office supplies. Your entire
focus will be on growing your sports startup,
and ensuring that it has reached the heights you
had imagined. Starting your startup can be a
rewarding experience. You will constantly be
bombarded with new problems, and it will be a
challenging time for you to find the right
solution. You and your team will explore new ways
that will guide you in finding ways that will
attract and redirect the traffic to your website.
6
Last words This was an in-depth view on how the
sports startups have contributed to the growth
of the sports industry in India. If you also want
to learn more about the business side of sports
and discover the joys of entrepreneurship, then
you must also enroll in the specialized
Bachelor, Master, and Autonomous PG programs
provided by IISM, Mumbai.
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