How is Sports Management a Crucial Part of Today’s Sports Industry? - PowerPoint PPT Presentation

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How is Sports Management a Crucial Part of Today’s Sports Industry?

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India is fast evolving as a sporting nation beyond the ones that it is known for over the years. Our forays into track and field, archery, tennis, golf and many other lesser-known sports is quite commendable. And fast-growing alongside this – is Sports Management! – PowerPoint PPT presentation

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Title: How is Sports Management a Crucial Part of Today’s Sports Industry?


1
How is Sports Management a Crucial Part of
Todays Sports Industry?
Dhoni finishes off in style. A magnificent
strike into the crowd. India lifts the World Cup
after 28 Years. Ravi Shastris baritone, and
now iconic words, still reverberate in our ears
as we recollect some of the finest moments of
Sporting glory in India. Some say that it was
Dhonis captaincy that worked some say it was
teamwork at its finest yet others say it was a
combination of experience, available resources,
great coaching, blend of youth and talent that
converged together on that memorable occasion
that brought accolades to India. I believe that
the real winner was SPORT itself. Many such
events globally are choreographed to perfection
blending in the clockwork of countless agencies,
managing Sports persons, sponsors, events, the
celebrities, the media and news agencies covering
the event the venues and schedules and many
other aspects that sometimes go unnoticed. I
believe that Management of Sports can assist in
setting up the foundation for evolving future
generations of Sporting Accolades in India.
2
  • Managing Sports Future of Indias Glory
  • India is fast evolving as a sporting nation
    beyond the ones that it is known for over the
    years. Our forays into track and field, archery,
    tennis, golf and many other lesser-known sports
    is quite
  • commendable. And fast-growing alongside this is
    Sports Management!
  • I believe that the next decade or so is going
    to be path-breaking in every aspect. Right from
    the need to improve Sports Infrastructure to
    creating a sustainable model of athlete
    management the evolution for India in the days
    to come is to shift from its current early-stage
    process to evolve into an agile and dynamic
    model which can be adopted easily in any sport
    more like a Plug- and-play model for any
    sport.
  • The students from IISM published an insightful
    report on the Sports Infrastructure in India.
    Download the report from here and be ready to be
    completely blown out of your mind.
  • A Report on Sports Infrastructure in India
  • I believe that the plug-and-play model for Sports
    Management in India has can be somewhat
    standardized as the below flow
  • Talent Scout
  • Training Infrastructure Management
  • Event Hospitality Management
  • Coach/ Support Staff / Sponsor Management
  • Diet and Nutrition/ Fitness Management
  • Let me take you through each area, a bit more in
    detail.
  • Talent Scout India is a big country rather a
    very big country. In an Ideal world We should
    be able to have a lot of talent and talent
    potential available to us to choose from. Right?
    Mathematically Yes
  • in reality No. This is where the bulk of the
    effort needs to be done! How do we reach out to
    the interiors of India and spot talent for the
    future? Maybe schools need to be incentivised to
    provide avenues for students to explore their
    potential dabble in multiple disciplines of the
    sport. A
  • nationwide talent search every 2 years or so
    would further encourage to identify the right
    talent early on. This would entail multiple
    agencies to work in tandem to support talent
    scout teams.

3
  • open up avenues for sports hospitality
    management. This in turn would lead to promoting
    of not-so- traditional sports across the
    country. Some sports might also garner
    League-formats of events, and this would be
    highly encouraged for such sports.
  • Coach/ Support Staff/ Sponsor Management Some
    sports such as Badminton, Cricket, Hockey,
    chess, etc have been well entrenched in India. It
    is the lesser-known sports that would need
    greater attention as the potential and
    performance Gap among athletes would help prepare
    a pipeline for the years ahead. This further
    gives scope for the Government to encourage
    sponsorship from Corporate India to step in and
    support athletes all-around development.
  • Diet and Nutrition/ Fitness Management
    Traditionally The traditional Indian Diet,
    availability of the right nutrition supplements,
    and access to advanced Physiotherapy for quick
    recovery and fitness improvement must
    necessarily blend in with Sports Management
    across all levels i.e. From beginner to
    professional levels. This in turn will ensure
    talent is encouraged to build on their potential.

Check Out- Ideas that can change the lives of
Sports Management Students Sports Management
like any other requires intricate planning from
the top, structured organization across all
agencies, support staff and coach management,
localised controls on budgets and sponsorships,
and most importantly creating wider awareness
and support at rural levels to ensure collective
development and success. This is a journey a
journey that may be a decade long but needs to
start early, with the intent to ensure that India
Becomes a Sporting Nation across disciplines
rather than just a few.
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