What is the importance of Image ALT Text in SEO?

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What is the importance of Image ALT Text in SEO?

• Websitepromoters.com

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• You may be surprised why we need ALT text if we
  already use EXIF Metadata for images. The reason
  is that when you upload a picture to social media
  sites, they remove the EXIF Metadata. That's why
  we need to provide ALT text to give context to
  your image.
• In addition, WordPress strips the EXIF
  information when resizing the image. Also, ALT
  text is necessary for images that do not load or
  are not accessible on a website.
• With the help of ALT text, you can describe the
  image accurately. ALT text is also beneficial for
  Search Engine Crawlers.
• Let's discuss the ALT text in depth.

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What is ALT Text?

• ALT text is an acronym for Alternative Text. The
  purpose of the ALT text is to provide context to
  images. It's a simple bit of HTML code, and it
  looks like this
• ltimg src"logo.png" alt"put your alt text
  here"/gt
• It is different from your image title and
  caption.

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What is the importance of ALT text?

• There are several reasons why ALT text is so
  crucial
• Image Context
• Search Engines
• Visually Impaired Visitors
• For Browsers
• Image SEO
• Let's see descriptive information about all
  reasons.

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1. Image Context

• As we already mention above ALT text provides
  context about the image. Further, It's different
  from the Title and Caption.
• The caption describes the image to visitors,
  whereas the ALT text describes the image to
  search engines. In Addition, the Caption is
  visible on the website just below the photo, and
  ALT text is visible when the image fails to
  load. 
• You can see ALT text in inspect element.

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2. Search Engines

• While AI (Artificial Intelligence) can recognize
  the picture, search engines still give priority
  to ALT text when explaining an image. Search
  engines understand the photo using ALT
  text. Through the use of ALT text, search engines
  crawl and index your images. ALT text can help
  you boost SEO.

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3. Visually Impaired Visitors

• ALT text helps Visually Impaired Visitors to
  understand your picture. They will be able to
  know what you're trying to convey by using ALT
  text. So, this is a good thing for visitors who
  have visual impairment.

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4. For Browsers

• If a browser cannot load the image, it displays
  an ALT text instead. You may see ALT text when
  your browser cannot render your picture.
• See the example below
• ltimg src"logo.png" alt"put your alt text here"gt
• The following are the possible causes of an image
  not loading
• Wrong Image Source/Path
• Slow Internet Connection
• Database problem

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5. Image SEO

• ALT text is also beneficial for Image SEO. ALT
  text can surely help you in Image ranking.
  Whether your article appears higher in SERP or
  not, your images can perform much better with
  Image SEO.
• Image Search Results can also drive organic
  traffic to your website. You can check your image
  search performance on Google Search Console.

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How to write the Best ALT Text for Images?

• Write Descriptive and Short ALT Text.
• Add Keyword in the ALT Text.
• Avoid Keyword Stuffing.
• Don't use phrases to write ALT Text.
• Every image doesn't need an ALT Text.

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Conclusion

• I hope now you will understand the ALT text and
  its importance. Optimize your website images with
  ALT text and enjoy SEO benefits. The higher your
  images rank in image search, the more people will
  visit your page.
• Give your thoughts on the "Importance of Image
  ALT Text in SEO" in the comment section. We'd
  love to hear what you think. To keep your SEO
  efforts up-to-date, hire a reputable Orange
  County SEO Company (Website Promoters L.L.C.)
• Don't forget to share this article with your
  friends if you find it valuable.

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Thank you!

• Website Promoters L.L.C.
• Our Mailing Address is
• 650 North Rose Drive, 332
• Placentia, CA 92870
• [phone]
• Sales_at_Websitepromoters.com
• https//websitepromoters.com