SEO PPT Your Way To Success

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DIGITAL MARKETING- ON PAGE SEO
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(No Transcript)
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What is the SERP?

• A search engine results page, or SERP, is the
  page you see after entering a query into Google,
  Yahoo, or any other search engine. Each search
  engine's SERP design is different, but since
  Google is the most popularholding over 80 of
  the market sharewe'll focus on their features
  and algorithms.

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Introduction of SEO

• At its core, SEO is the process of making your
  site rank as high as
• possible in Google when someone types in Watches
  for men (or whatever it is you sell, promote, or
  talk about.)
• The higher your site ranks, the more visible your
  business is, and
• the more traffic and sales your business is
  likely to generate.
• If you are just getting started in SEO, though,
  you might be a little
• lost.
• SEO stands for search engine optimization.

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• Relevant, Optimized Content Wins Every TimeThere
  are a ton of technical SEO factors site
  structure, anchor text, URL structure, and so
  forth.

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What are Google Algorithms?

• Googles algorithms are a complex system used to
  retrieve data from its search index and instantly
  deliver the best possible results for a query.
  The search engine uses a combination of
  algorithms and numerous ranking factors to
  deliver webpages ranked by relevance on its
  search engine results pages (SERPs).
• In its early years, Google only made a handful of
  updates to its algorithms. Now, Google makes
  thousands of changes every year.

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Some Important Google Algorithms
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What Is On-Page SEO?

• Content quality.
• Keyword density.
• Title and description.
• URL structure.
• Page experience and usability.
• Media optimization.
• Internal and external links, etc.

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SEO FACTORS THAT RULE TODAY BEYOND

• Keywords are still critical, but context matters
  more. Google crawlers now analyze the context and
  look for related secondary keywords that share
  the searchers intent.
• Include clear, keyword-rich titles, meta
  descriptions, alt attributes, H1 tags, and URLs.
  These factors tell Google that your site is
  relevant and helps it rank.
• Length matters, but relevance matters more.
  Google says The amount of content necessary for
  the page to be satisfying depends on the topic
  and purpose of the page.

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What is Keyword Planner

• Keyword Planner helps you research keywords for
  your search campaigns. You can use this free tool
  to discover new keywords related to your business
  and see estimates of the searches they receive
  and the cost to target them.

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Types of

• Primary Keyword

Secondary Keyword

• Content idea Keyword

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Title in On-Page SEO
 A title tag is the HTML element used to specify
the title of a webpage. Its primary job is to
tell visitors and search engines what they can
expect from the web page (in the shortest and
most concise way possible).
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Meta Description

• A meta description is a promise you make to
  searchers. Among a sea of competing web pages, it
  calls out to them and says, This is the page
  you're looking for. When you type a search query
  into Googlelet's use temporary tattoos as an
  examplethe algorithm displays results on the
  search engine results page (SERP)

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What is a URL?A Uniform Resource Locator (URL)
is the web address that we enter into a browser
to access a web page.
What is URL structure? A URL is an address on the
internet. Its made up of a protocol, domain
name, and a path.
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What is an image ALT tag?

• An alt tag, also known as "alt attribute" and
  "alt description," is an HTML attribute applied
  to image tags to provide a text alternative for
  search engines. Applying images to alt tags such
  as product photos can positively impact
  an eCommerce store's search engine rankings.

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• What is a robots.txt file used for?
• A robots.txt file tells search engine crawlers
  which URLs the crawler can access on your site.
  This is used mainly to avoid overloading your
  site with requests it is not a mechanism for
  keeping a web page out of Google. To keep a web
  page out of Google, block indexing with no index
  or password-protect the page.

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• What is an XML sitemap?
•  An XML sitemap is a file that lists a website's
  important pages, making sure Google can find and
  crawl them all. It also helps search engines
  understand your website structure. You want
  Google to crawl every essential page of your
  website.

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• What is SEO content optimization?
• Essentially, content optimization, or SEO (search
  engine optimization), is the process of
  optimizing your content to make sure that it's
  more visible through the web. Search engine
  robots will rank highly optimized content higher
  on a search engine page than non-optimized
  content.

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Loading speed optimization

• Cheap web hosting can cost you money in terms of
  speed. Since many people use their phones
  exclusively for web browsing, mobile page speed
  optimization is very important. Remember, mobile
  pages are considered separately for SEO results.
  Your site's mobile pages do not automatically
  inherit the main site's SEO ranking

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What is anchor tag optimization in SEO?

• The simplest way to optimize anchor text for SEO
  is simply to make sure the anchor text uses
  descriptive keywords to accurately describe the
  page or idea you're linking to. But be careful!
  In SEO, it's easy to "over-optimize" your anchor
  text by over-relying on repetitive, keyword-rich
  phrases.

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What does CMS mean?

• content management system
• CMS stands for the content management system. CMS
  is computer software or an application that uses
  a database to manage all content, and it can be
  used when developing a website.

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Thanks!
-Mitul Brahmaniya