India OTT Services Market Size & Forecast 2026 - PowerPoint PPT Presentation

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India OTT Services Market Size & Forecast 2026

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Increasing smartphone users and the growing availability of Internet facilities, along with a rising number of content creators, is expected to drive India's OTT services market till 2026. The market size of India OTT services was around USD1.4 billion and is expected to reach USD5 Billion by growing at a CAGR of around 29% till 2026, according to a report "India OTT Services Market Size & Forecast 2026" published by chrome Media. – PowerPoint PPT presentation

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Date added: 1 February 2022
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Title: India OTT Services Market Size & Forecast 2026


1
  • India OTT services Market
  • Increasing smartphone users and the growing
    availability of Internet facilities, along with a
    rising number of content creators, is expected to
    drive India's OTT services market till 2026. The
    market size of India OTT services was
    around USD1.4 billion and is expected to
    reach USD5 Billion by growing at a CAGR of
    around 29 till 2026, according to a report
    "India OTT Services Market Size Forecast 2026"
    published by chrome Media.
  • Rising internet and network connectivity
    penetration in the semi-urban and rural areas has
    been increasing significantly, with more than 25
    of the rural population having access to it.
    Furthermore, growth in the media entertainment
    sector and rising smartphone users across the
    country are a few of the primary demand
    generators driving the growth of OTT services in
    India. In terms of per capita data consumption of
    online video, India ranks second globally. India
    has also been one of the lowest cost mobile data,
    around USD0.25/GB.
  • The report offers insights around the
    current market scenario, which comprises the
    market size growth rate, market drivers,
    challenges, current trends, and opportunity
    areas. The report also includes detailed
    market segmentation and key competitors present
    in those segments.
  • COVID-19 affected the content consumption habit
    of many people in India as the resulting lockdown
    meant that Indians spent much more time on the
    OTT platform as new and better-quality content
    was easily available on those platforms.
    Consequently, India witnessed significant
    growth in OTT consumption, which resulted in
    OTT becoming a threat to the Television industry.
  • The northern part of India, which comprises large
    population bases, accounted for the highest share
    in the country's OTT market, followed by the
    West. This share is expected to remain the same
    due to the high population share of North coupled
    with a large population base having a similar
    language which results in similar content
    being generated for the majority of the
    population. In terms of platform usage,
    smartphone and laptop are the top two
    segments dominating the overall OTT services
    market and are expected to increase their share
    during the forecast period.
  • Eros Now Key market players, which are covered in
    the report include
  • Disney Hotstar
  • Amazon Prime
  • Netflix
  • Sony Pictures India
  • Jio Cinema Jio TV
  • Voot


Zee Entertainment Hoichoi

MX Player
The report bifurcates the OTT Services Market by
Type and by Platform. Based on type, the report
segments the market into Communication
services, Media services and Application
services. In
https//chromeisr.chromedm.com/
2
terms of market share by platform usage, the
reports cover percentages by Smartphones, Smart
TVs, laptops, gaming consoles and others. The
report, India OTT Services Market, has been
developed by gathering primary and secondary
sources. Primary research conducted during
the process includes interviews with OTT
product solution providers and various
industry experts. Secondary research includes an
exhaustive search of relevant publications such
as company annual reports, financial
reports, news articles and other proprietary
databases. About Chrome Data Analytics
Media Chrome DM is a technology-driven market
research firm with a Pan-India on-ground
presence. As of September 2017, the organization
has a team of 650 field staff, 150 managerial
staff and 450 tele- callers speaking over 22
languages to gather data from 5817 towns.
With over 5,99,623 villages, Chrome DM also has
an unprecedented reach into Rural India. Since
its inception, Chrome DM has worked with some of
the biggest brands across industry verticals,
including Dabur, Gionee, Lava, Sony, Samsung,
Government of Rajasthan, BJP, Employee Provident
Fund Organization, Star India, Bureau of Energy
Efficiency, Times Group, Future Group, Mercedes,
Cafe Coffee Day, Zee, Soulflower Mahindra
amongst other reputed organizations, by providing
them research advisory.
https//chromeisr.chromedm.com/
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