Are You Still Using Stock Photography? You Can Do Better

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Are You Still Using Stock Photography? You Can Do
Better
hello_at_zakagency.com
020 3195 5250
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hello_at_zakagency.com
020 3195 5250
Suppose youre using stock photography for your
website, blog posts or social media. In that
case, you probably understand the importance of
visual content. You know that your audience only
remembers 10 of information three days after
reading it. Adding a photo into your content
increases that number to 65. Photography is a
great way to boost the success of your content.
But, unfortunately, its not always as easy as
slapping a stock photo of a smiling face
somewhere into your post. Stock photography is
often the quicker and easier solution for your
creative visual needs. You can find stock photos
online for almost any purpose and within seconds.
Stock photos also usually come with high
production value and good-looking models.
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hello_at_zakagency.com
020 3195 5250
But as is often the case, nothing really worth
doing is easy, and creating great visual content
for your brand is no different. In this post,
well take a look at why its time to move on
from Stock Photography. Whats the Problem with
Stock Images? Weve already hinted at some
advantages of stock photography in the intro. So
if Stock photos save this much time and money for
your brand, why should you swear off them? Just
the other day, you might have found the perfect
stock photo to go with your post. And ultimately,
how much does one good picture for a single blog
post matter anyway? Stock Photos are
Inauthentic The truth is that stock photography
is generic by nature. Stock photos are created to
be licensed to as many brands as possible to get
the photographer paid. So they try to appeal to
the masses with generic visual styles,
generically attractive people, and posed
situations that dont capture any real emotion.
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hello_at_zakagency.com
020 3195 5250
You might think that your customers are blind to
this, but they are not! Stock photos are often
obviously recognisable. Thats why connecting
stock photography of a model to your customer
testimonials could be to your detriment. Your
audience will see that you have no real
connection to your photos, painting an
inauthentic and almost fraudulent
image. According to Marketing Experiments, an
actual photo of a customer performs much better
than top-performing stock photography. In
addition, visitors in their study were 35 more
likely to sign up for their service when the
customer photo was featured! Stock Photos Dont
Capture Your Brand If you use stock photography,
you are also missing a golden opportunity to
incorporate your brands personality into your
visuals. Your brand likely has a consistent style
across other channels, and this shouldnt stop at
the images you use. By working with a creative
agency or taking your own photos, you can ensure
all of your content represents your brands style!
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hello_at_zakagency.com
020 3195 5250
Stock Photos Are Not as Convenient as You
Think You might think that a stock photo will
save you a bunch of time because they are
ready-made. But the truth is that whenever you
have to find a new picture for your website or
blog, you might be spending hours trying to find
the perfect stock photo. Then you need to weigh
up its costs and licensing agreements, and maybe
you even need to edit the image to better suit
your purposes. With all these downsides in mind,
what keeps you from creating your own
visuals? Its Easier Than You Think Taking your
own photos for blogs and website isnt as
difficult or expensive as you think. When it
comes to authentic photography, your audience
will love to see pictures of your own team, your
customers, and your work environment. Even with a
low budget, you can hire a Creative Agency to
help you design a creative concept for a
photoshoot and prepare visual content for many
pieces in advance. ZAK agency helps brands make
the most of their visual content. We design
ground-breaking and eye-catching campaigns to
promote your products and services. Check out
examples of our work on our website, or get in
touch to learn more.
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hello_at_zakagency.com
020 3195 5250
Contact US
Address- Sweeps Bldg, 6-7 St Cross St, Holborn
London, UK - EC1N 8UA Email Id-
hello_at_zakagency.com Contact Number- 020 3195
5250 Website- https//www.zakagency.com/