How to run a Promotional Giveaway Campaign

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The impact of giveaway campaigns

• Generates organic inquiries
• Improves product exposure
• Increases your social media followers
• Encourages customer interactions
• Expands your customer base

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How do you run a promotional giveaway campaign?

• Define your goals
• Set clear goals of what you want to gain from the
  giveaway. It could be
• Boost brand reach or product awareness
• Get more subscribers or social media followers
• Drive more website traffic

• 2. Center your campaign around a theme.
• Giveaway campaigns work best when they are set in
  a context or theme. You can also tap into
  trending topics. Building your campaign around a
  popular event allows you to use appropriate
  hashtags and gives you a higher likelihood of
  reaching more people.

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• 3. Set the rules
• Whether it is a sweepstake or a contest, you need
  to establish clear and unambiguous rules. The
  rules should cover the following topics
• Eligibility - Who is eligible? What should they
  do to enter? Are there age or location limits?
• Date and time - When should people start
  entering? When is the deadline? Write everything
  down to the exact hours and timezone to avoid any
  ambiguity.
• Picking the winner - If you are running a
  contest, explain how you will choose the winner.
  It could be as simple as who gets the most likes
  for their photo submission. For sweepstakes, come
  up with a fun and fair way to choose a random
  winner.

• 4. Choose the right products
• Attractive prices motivate more people to
  participate in your contest. The right promo
  product should encourage participation and should
  also be conducive to your goals.
• Fun fact Custom promo caps are one of the most
  popular giveaway items with about 69 of
  consumers in the US owning at least one.

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• 5. Choose the right platforms
• YouTube, Instagram, Facebook, and Pinterest -
  there are a lot of platforms where you can run an
  online giveaway.
• If you have a presence on more than one website,
  it is best to run a different contest on each.

• 6. Build the hype to promote Your Giveaway
• Use everything at your disposal to spread the
  word about the giveaway even before it is
  launched.
• Aim for lasting hype, so that the giveaway not
  only brings you more user interaction but also
  strengthens your brands image.

• 7. Track Your Results
• Tracking your results is important for evaluating
  the success of your giveaway campaign.
• Some of the Key Performance Indicators you can
  track are-
• Engagement Rate
• Increase in social media follower count
• Increase in organic website traffic
• Visit CapBargain Blog to learn more

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Conclusion

• Looking for an in-depth guide to run your next
  giveaway campaign?
• Check out CapBargains blog How to run a
  Promotional Giveaway Campaign

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log/how-to-run-a-promotional-giveaway-campaign