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99 Ideas On The Wall

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... Big Ol' 18-Wheeler trade deal with a truck driving school. Run ... to cool-off through fun Summertime activities and vacation destinations. ... 18 Reel Deals ... – PowerPoint PPT presentation

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Title: 99 Ideas On The Wall


1
99 Ideas On The Wall
2
Moderator
  • James Earl Jimmy Rector
  • Vice President Promotion
  • Columbia Nashville

3
Killer Sales Ideas!
  • Greg Burns
  • Director of Integrated Media
  • CBS Radio Phoenix, Arizona

4
Programming
  • Ken Boesen
  • Program Director
  • WKIS Miami

5
Marketing and Promotion
  • Lisa Juillerat
  • Marketing Director
  • Cumulus Indy- WFMS

6
99 Station calls Rolling Billboard
  • With radio marketing budgets being cut, we must
    get creative with alternative marketing
    solutions, and continue to generate revenue for
    our radio properties.
  • A true alternative to traditional marketing by
    partnering with a local transportation company
    trucking, moving company, etc to create an
    outstanding marketing opportunity for both the
    radio station and client.
  • A high profile station and trucking company
    co-branded tractor trailer rig that will make
    its way around the valley appearing at the
    hottest country concerts and station events.
  • This high impact rolling billboard will be the
    center piece of promotion at all marquee station
    events and concerts.
  • This unique and exclusive program will associate
    trucking company to the legendary call
    letters radio station, nationally renowned
    country stars and premiere events in the
    marketplace.

7
98 Good Guy Of The Month
  • Listeners submit applications by mail or on-line
    of their friends and family that have conducted
    good deeds. You select one winner that meets
    the guidelines set forth in the rules, and
    announce and feature that person on-air, on the
    website and give them a 100 gift certificate
    from the sponsor. The person who submitted the
    entry also receives a gift certificate or prize
    from the title sponsor and both receive a GOOD
    GUYS t-shirt.

8
97 Big Ol 18-Wheeler trade deal with a truck
driving school
  • Run some of their ads.
  • Paint up one or some of their trucks with your
    logo.

9
96 Station Calls Summer Guide
  • Summertime in city is the time of year where
    consumers are in search of fun things to do -
    especially affluent adults with disposable
    income. station has developed a unique
    Summertime program that is sure to attract this
    very consumer group by offering them exciting
    ideas and opportunities to cool-off through fun
    Summertime activities and vacation destinations.
  • A 15-week program that integrates online, on-air
    and on-site promotional components
  • Program Dates Memorial Day Labor Day
  • Its the ultimate online guide to Summer in
    state!
  • Valley-wide fun-seekers will go online to
    station website and click on the Summer Guide
    2007 graphic on the homepage.
  • They will be taken to the Summer Guide 2007
    splash page where they will get a comprehensive
    listing of exciting things to do and places to go
    this summer including your travel discounts and
    special offers!
  • As an Official Summer Guide Sponsor tens of
    thousands of consumers will be driven to your
    business!

10
95 Stealth contesting
  • At concerts, with the venues approval, we pass
    out a clear plastic laminate with a logoed
    lanyard and we customize the insert with a
    concert specific theme on one side and a stealth
    contest to listen at a specific time, for a
    specific song played by that artist, the next
    day, to win cash! They are great souvenirs,
    marketing for the station and a listen to win
    contest on-air that doesnt need any on-air
    promos.

11
94 Free Lunch
  • -Introduce a new burger at one area Wendys or
    McDonalds.
  • -Give away free lunch to the first 1000 people
    that show up at noon.
  • -Put a grand prize (1000) in one lunch.
  • -Dont announce which Wendys it is until
    1130AM

12
93 Interactive Survey
  • The station Listeners Club is made up of
    listeners who have joined the loyal listener
    clubs giving you permission to send them
    station emails. These listeners rely on your
    station for fun promotions, interesting, factoids
    and relevant lifestyle information. This
    passionate community also creates a unique
    marketing opportunity for our valuable clients.
  • CONCEPT
  • station can help your company create a
    custom-designed survey to generate qualified
    leads for your business. At the completion of
    the survey, you will have access to contact
    station Listener Club members who have
    expressed an interest in your business by
    participating in your survey.

13
92 Community Parade Participation
  • Pass out logoed signs with verbiage such as I am
    a WFMS fan with instructions to hold up the sign
    throughout the parade to win cash and prizes.
    Have spotters award envelopes with the prizes.

14
91 Low Dough Show
  • 5 tickets to see an up-n-coming artist.
  • Sell them 100 at a time at clients.
  • Clients pay for the ticket sale appearance.

15
90 Ho Ho Hoedown!
  • Looking for a clever name for your next Christmas
    time concert? How about Ho Ho Hoedown?

16
89 Pre-planned concert / community activation
plan
  • So many concerts, so many monotonous details.
    Develop a plan with a check list for every venue
    like who to get approval for parking at the
    venue, at certain parking lots, where you have
    approval to hang banners, put your tables, get
    your activity or premium approved, etc.Then
    whoever is on site from time to time, it looks
    consistent and you dont miss any little details
    that may get away from you that your competitor
    can take over if they get on-site before you, or
    if they call to set up their activity before you.

17
88 Brainstorm
  • Whats important to the listener
  • At the beginning of every week

18
87 And the Winner is
  • Generate revenue surrounding the coveted CMAs!
    Create a sponsorship package that involves
    driving traffic to your sponsor locations.
  • During the months of September, October and early
    November, direct your station listeners to your
    clients location(s) to pick up your station
    bumper sticker.
  • On the back of each sticker create mail in entry
    form that will automatically enter them to win
    the grand prize, a VIP trip to the CMAs!
  • One winner will be chosen from all entries
    collected and each sponsor will also receive one
    trip to the CMAs!

19
86 Fund Raisers
  • Have you ever scrambled when a natural disaster
    hits to secure a promotion to raise money? Have a
    plan in place and review that plan with the
    players such as the venue, Red Cross, a bank to
    collect and/or to count money, and cost of
    supplies or elements needed at the beginning of
    each year. This way you are ready when a disaster
    hits.

20
85 Make your office into a bar
  • One day a month
  • 430
  • Put up hot pepper lights
  • Invite the whole staff.

21
84 Vidcast
  • Your clients can be exposed to thousands of
    consumers through revolutionary video casting
    from station.
  • Point, Click and Watch! Its that simple.
  • station online delivery of video on-demand
    provides your listeners with rich content and
    compelling reasons to visit our website, and even
    more reason to use your clients products and/or
    services.
  • Imagine being able to creatively deliver a unique
    message to thousands of consumers positioned in a
    way that allows you to provide consumers with
  • Helpful Hints
  • Top 10 Ways to
  • How-to clinics
  • Step by step instructional
  • On air you will drive consumers to your station
    website to learn more about your clients products
    and services through the VidCast.

22
83 Friends and Neighbors
  • A year around program due to its success of
    reaching non-profit community events all around
    town, Friday, Saturday and Sunday. This
    self-contained program is complete with weekly
    promos, calendar on the website, an interview
    with the station host on Friday mornings during
    the morning show on where they will be that
    weekend, 2 vehicles (a station FN karaoke
    vehicle and a sponsor vehicle that we drive
    around all the stops for the clients branding),
    an hour stop at the event and the co-titles
    collateral and branded premiums. The FN
    coordinator also works as the host and has
    unbelievable passion for the program.

23
82 At Home Listening
  • Work from home once a quarter
  • Spend the day listening to the radio.

24
81 Holiday Savings Guide
  • Forget the malls and deck the halls with
    station Holiday Savings Guide.
  • The Holiday Savings Guide is a comprehensive
    guide of holiday gift ideas, discounts, special
    offers and coupons exclusively available to
    station listeners.
  • This exciting Holiday Savings Guide will allow
    the consumer to browse unique gift ideas and
    receive special discounts from our sponsors,
    driving consumers to your business to shop during
    the busy holiday season.
  • Develop sponsorship packages for local and
    on-line retailers for placement in the guide.

25
80 Courtesy Tip
  • When leaving a voicemail message State your
    name and then your phone number first and SLOW!
    Instead of waiting till the end of the message.

26
79 Hire a Free DJ
  • This person will be a station talent whos job it
    is to go play free or really cheap parties in zip
    codes that matter to us.

27
78 Hot Air Balloon
  • Partner with a local Hot Air Balloon Company to
    create a high profile station co-branded
    marketing solution.
  • The station/sponsor make its way around the
    valley appearing high above the hottest country
    concerts and station events.
  • This high impact airborne billboard is the
    center piece of promotion at all marquee
    station events and concerts.
  • This unique and exclusive program associates
    your clients brand to station, nationally
    renowned country stars and premiere events in the
    marketplace.

28
77 Live Like.
  • Kenny Chesney, a NASCAR driver, etc. Artist and
    Lifestyle. We conduct 2-3 of these on-air
    promotions a year which can be a great 2-3 week
    promotion when you need to fill some promotional
    time on your yearly calendar. On-air qualifiers
    win that artists CD or tickets to a race with an
    entry to the grand prize. A sponsor presents
    the on-air element and receives a last chance to
    register remote. Grand prize Artist Themed, ex.,
    Keith Urban, a trip to Australia. A race car
    driver, VIP experience to an Indy car or NASCAR
    race complete with a lap around the track and to
    be in the pits with the winner.

29
76 Contract for time
  • in EVERY meeting.

30
75 Floating Web Ad (Automotive)
  • Featuring your clients make/model of car or
    product as it floats across the screen upon the
    launch of your home page.
  • Dealership or logo placed on the vehicle or
    product
  • Rotating floating web banner on your station
    website that scoots across the page and back
  • Include link or click through to the client
    website
  • Include a spot bank of streaming commercials

31
74 Park HereGarage Sale Signs
  • Listeners stick these two sided signs in the
    grass.
  • Coroplast w/ a stake.
  • Distribute at a remote or a certain location.
  • Park Here signs have the words PARK HERE, a
    dollar sign with a blank and of course, your
    logo.
  • Used for houses around race track and
    entertainment venues.
  • Garage Sale signs have a space for the address
    and time.
  • Listeners reuse these every year.

32
73 Get tie-dye T-shirts.
  • This is absolutely unexpected from a country
    radio station
  • Theyre cool and really stand out.

33
72 Add a Mobile Jumbo-Tron to your next event!
  • This unique opportunity will offer you the
    opportunity to showcase current video products to
    thousands of country music fans on the station
    Jumbo-Tron at your next exciting event or concert
  • There are several mobile jumbo-tron companies
    available to work with. We have worked with Large
    Screen Displays Inc. The hard cost for their
    services are about 5000 for an all day event.
  • This larger than life video screen will feature
    the videos of all of the premiere country
    releases and commercials from your sponsors.
  • Current music video product will rotate evenly
    throughout the event, putting your artists in the
    forefront of this exciting event.
  • Sponsors would include
  • Record labels who have video product that they
    need to expose to the consumer.
  • Any local client that wants to get their message
    in front of thousands of music fans!

34
71 Office Tip
  • Spend 10 minutes at the end of each day for a
    week, a month, to clean out email and old hard
    copy files.

35
70 Keep a notebook in your car
  • You never know when youll get a great idea.

36
69 On Location Pre- Concert Tailgate Party
  • Reach a lot of your listeners by renting out a
    parking lot adjacent to a your markets large
    scale concert venue and bring your station
    on-location for a pre-concert tailgate party.
  • Create sponsorship packages for your clients in
    many different categories.
  • Create a festival-like atmosphere complete with
    food vendors, sponsor displays and demos.
    Complete the event by bringing in local artists
    to perform as a pre-concert warm.
  • Get the concert headliner to come in for
    autographs and meet greets.

37
68 Business Lunch Events
  • Visit pre-determined office complexes from
    11am-1pm during lunch to brand your station.
  • You provide the big tent, table, chairs, free
    hamburgers on the grill which attract a crowd and
    builds ambience, station vehicle, raffle prizes,
    jock to host, and music.
  • The key to get clients to sponsor the five stop
    series is to provide a table area at the sides of
    the tent that the line forms through to receive
    lunch.
  • There are no on-air promos because its not open
    to the public.
  • Thank yous with logos are on the website and the
    office complex promotes with elevator posters,
    signage in the lobby, email to its tenants, and
    have used to promote their health fairs and blood
    drives by having us their on the same day.

38
67 FlatBed Friday
  • Do the morning show from the back of a flatbed
    truck on Friday mornings.
  • Bring LOTS of prizes.

39
66 Meet the Beetles
  • Work directly with your local Volkswagen
    dealer(s) to create a unique promotion that
    offers consumers the opportunity to win one of
    four different VW Beetles wrapped in the
    likenesses of the famous Beatles.
  • John, Paul, George and Ringo!
  • Creatively package in a number revenue generating
    opportunities as the Beetles make their way
    around your town at station events, client
    locations, etc.

40
65 Sales Packages
  • Sales Packages, like remotes for concert tickets,
    always cost in (or trade) a pair of lower
    pavilion, or lower level seats for the client.
  • Might just be their hot button to close an
    account executives sale.

41
64 Drive-Thru job fair
  • Sell to any and all recruiters/employers.
  • Their materials go into bags that we distribute
    all day one day at drive thru remotes

42
63 Station- Gram
  • Put a sweet spin on Valentines Day while
    driving traffic to your client location(s)
  • station Grams are gift-wrapped at your
    location and played back on air by the station
    on-air personalities
  • Station listeners will be invited to your clients
    location to record a special audio Valentines Day
    dedication for their loved one.
  • Audio dedications will be delivered to
    station listeners on the air during our special
    Valentines Day weekend (Feb 9-10)

43
62 Cheap Premium and Idea for an Interactive
Area at Festivals
  • Kids Area, coloring pages w/ station logo and
    crayons.
  • Cost effective premium in event bags for
    non-profits that request 100s of children type
    premium for their non-profit event.

44
61 Rename the radio station
  • Toby Country 99.9 all day in honor of a station
    visit or new album.

45
60 The Worlds Best Mom
  • Mothers Day is a very unique holiday and provides
    very robust opportunities to businesses who wish
    to take advantage of reaching consumers.
  • Bring your most important clients a very special
    opportunity to be a part of the programming
    fabric of your radio station.
  • Beginning in April, hit the airwaves encouraging
    listeners to log onto the station website to
    become a Listener Club Member and tell your
    station why your Mom is the Worlds Best Mom and
    shell be qualified to win some incredible prizes
    from the promotional sponsors secured by the
    sales department
  • On Friday, leading into Mothers Day weekend, your
    popular morning show host will randomly select
    five finalists who will win a Special Mom Kit,
    which includes
  • Weekend Hotel Getaway sponsor
  • Relaxing Spa Treatment sponsor
  • Dinner at elegant restaurant sponsor
  • 100 Shopping Spree sponsor
  • Beautiful bouquet of Flowers sponsor
  • Following the finalist giveaway, your morning
    show will randomly select the grand prize
    winner, the Worlds Best Mom will win a diamond
    pendant necklace from your Grand Prize Sponsor,
  • Create 5 sponsorship packages for the above
    categories to include an investment, plus prizes.

46
59 Playstation promotion
  • To prepare pre-teen families thinking about
    college savings, we partnered with a bank and
    conducted a register-to-win complete with POS and
    register to win boxes a all branches to enter for
    a playstation complete with TV chairs and a
    1,000 cash from the bank to start off their
    college savings fund.

47
58 Mystery Money Man
  • Could be anyone.
  • First person to ask them if theyre the Kiss
    Country Mystery Money Man wins.

48
57 eHAY
  • A clever cause-marketing promotion utilizing the
    popularity of Ebay
  • eHay is stations very own on-line auction that
    features a large collection of items to include
    Country music memorabilia, collectibles, items
    you cant buy in a store and numerous
    products/services from local businesses
  • Promote your clients businesses by having
    station listeners bid on eHay for one of your
    products or services
  • All proceeds from KMLEs eHay will benefit
    charity

49
56 Christmas Promotion
  • Just like the Grinch whose heart grew three times
    bigger, we partnered with a food pantry to grow
    its food bank during the holidays.
  • Just like the Whos in Whoville, Hoosiers in
    need had the opportunity to feast in the holiday
    season.
  • It was the Dont Be a Grinch at Christmas Holiday
    campaign.
  • A participating grocer sold heart shaped die-cuts
    right at the check out line for those who chose
    not to purchase a bag of prepackage groceries.
  • We encouraged listeners with classic lines from
    Dr. Seuss' famous Christmas story, encouraging
    listeners not to be Grinches and to remember the
    children like Cindy Lou whose most basic need was
    a warm meal.

50
55 Treasure Hunt
  • Hide coins or game pieces around the market and
    give clues at 900, 200 and 500.
  • Each piece is good for a prize or qualifies them
    for the big prize.

51
54 Station Artist Calendar
  • A unique and innovative opportunity to be seen by
    your target consumers all year long!
  • Produce a commemorative full-color, 12 month
    calendar featuring 12 of todays hottest country
    artists.
  • Professionally photographed and produced, 5000
    calendars will proudly be displayed in offices,
    schools, businesses and homes throughout the
    Valley.
  • Utilize Fusion Marketing for this project as they
    have artist licensing rights, and can handle the
    entire project.
  • A menu of sponsorships are available to generate
    revenue for your station
  • Title Sponsor
  • Distribution Sponsor
  • Monthly page sponsor

52
53 Cool Ride to School
  • A car dealership sponsors and lends you a cool
    ride such as a Hummer or a sports car, or you
    trade with a limo company to give a weekly
    winning child a cool ride to school on Fridays.
  • Listeners register their children on-line and win
    a ride to school from their house, a t-shirt,
    backpack, and a light breakfast for their whole
    class room.
  • Personality or a savvy promo person serves as the
    host and brings premiums for the classroom too

53
52 Sneak Peek online
  • New Artist CDs snippets of new songs posted
    online.

54
51 Station Call letters New Music Station
Station logo
  • The Station New Music Station is a unique new
    music display that is located in city Best Buy
    or Wal-Mart stores for a for 4-8 week period.
  • Secure the in-store space with the
    regional/directors or territory managers of the
    retailer.
  • Work with labels on upcoming or popular releases
    to generate revenue for each title space in rack.
  • This exciting program features up to eight new
    releases from popular station artists and is
    promoted through on-air, on-line and on-site
    promotional components
  • Include (1) P.O.S. display in each of the stores,
    strategically placed within the music department
    of each store.

55
50 Random Acts of Kindness
  • Have a promo person go around town the conduct
    random acts of kindness.
  • Fill expired parking meters with coins and leave
    a flyer on their windowsill that you saved them
    from getting a ticket from your station.
  • Pre-pay for someones coffee and bagel at a
    coffee shop and have the cashier tell them that
    their order is courtesy of your station
  • Pay for someones dry cleaning and attach a note
    to their order, etc.

56
49 Streaming
  • Fill your streams unsold stop sets with label
    produced and provided interviews and music
    content instead of bonus spots and psas.

57
48 Studio Naming Rights
  • What do the following names have in common?
  • TGIFridays Front Row Grill
  • Cricket Pavilion
  • NASCAR's Coca-Cola In-Car Camera
  • Gillette Sports Desk
  • The Budweiser Stage
  • Chase Field
  • US Airways Center
  • Coors Field
  • Jobing.com Arena
  • All of these companies believe in effective
    naming rights strategies.
  • As audiences and media become more fragmented,
    naming rights as part of a sponsorship package
    can offer an attractive alternative to stand
    alone advertising and marketing campaigns and, if
    exploited correctly, can deliver a high return on
    investment for the more visionary and committed
    brand owners.
  • Radio is not just music, its a lifestyle and an
    image. Your client has the opportunity to be
    integrated into the very image and fabric of your
    radio station through a customized studio naming
    rights package.
  • Live from the client/business/brand station
    studio!

58
47 Summer Crew
  • Hire College kids to be your eyes and ears of the
    summer.
  • They go out daily to festivals, fairs, community
    events, concerts and market your station.
  • Have them support your events on blogs and
    Facebook.

59
46 CD Release Events
  • Label may help you with music if you provide the
    promotion and sell it to a client.
  • Station shows up with 50 CDs to give to first 50
    listeners who show up.

60
45 The Worlds Best Dad!
  • Fathers Day is a very unique holiday and provides
    very robust opportunities to businesses who wish
    to take advantage of reaching consumers.
  • At station, you can bring your most important
    clients a very special opportunity to be a part
    of the programming fabric of your radio station.
  • Beginning in June, hit the airwaves encouraging
    listeners to log onto to your station website to
    become a Listener Club Member and tell us why
    their Dad is the Worlds Best Dad and hell be
    qualified to win some incredible prizes secured
    by the sales department
  • On Friday, leading into Fathers Day weekend, your
    popular morning show host will randomly select
    five finalists who will win a Fathers Day Prize
    Pack which includes
  • BBQ Set
  • Tools
  • Golf
  • 100 Shopping Spree
  • Vehicle detailing
  • Following our finalist giveaway, your morning
    show will randomly select the grand prize winner,
    the Worlds Best Dad will win an Audio / Video
    Combo prize from your Grand Prize Sponsor.
  • Create 5 sponsorship packages for the above
    categories to include an investment and prizes.

61
44 Drive through Breakfast
  • -Any venue can kick off their event with a
    drive thru breakfast sponsored by a non-profit
    organization.
  • -Your state or county fair. A jock host s and
    cooks on the grill, coupons or tickets are passed
    out for admission, and a premium is given to
    everyone who has your station on with an extra
    gift if their 1 preset is on your station.
  • -Dont promote this.

62
43 Roll Call
  • South Florida (Baltimore, Seattle etc.) roll
    call.
  • Each night at 700PM, listeners are invited to
    check in on the phone and represent their town.

63
42 New Music Showcase
  • An exciting online feature on your station
    website
  • Allows music fans to connect with their favorite
    Country stars
  • Generate revenue by selling the sponsorship
    rights to this exciting program
  • In Phoenix, a local automotive dealer has
    purchased the program and has positioned their
    dealership Where the Cars are the Stars
  • Listeners can Click to listen before they can buy
  • Listeners will be encouraged to log onto your
    station website, click the desired artist to
    launch the music player which will showcase your
    clients website surrounding the player
  • Your clients brand and message exposed to tens of
    thousand of Country music fans
  • Client Logo placement within album artwork, with
    link to our custom music player that will feature
    your website
  • Client 15-second commercial airs as a pre-roll
    to the new music
  • Client name included in all station branded
    promos
  • Support with station appearances and giveaway
    copies of the CD
  • Work directly with label for all content (Paul
    Williams at Sony BMG)

64
41 Hometown Tour
  • -Morning show visits surrounding countys town
    square the Friday of each week with a live
    broadcast, local restaurant serves breakfast,
    guests such as the town mayor and high school
    administrators and town celebrities are
    interviewed, facts about the history of the town,
    and old-fashion games are played.
  • -Or you can visit the towns in the evenings and
    host the same kind of event with grilling out and
    music at the towns high school football game.

65
40 1000 Song Weekends.
  • Play them and position this as a whole lot of
    music

66
39 The station Home Makeover
  • An exciting on-line sales promotion designed to
  • Showcase sponsors products and services to
    stations audience
  • Impact the lives of listeners with an
    unbelievable transformation in their home!
  • Listeners are encouraged to log onto your station
    website, then register to become a Listener Club
    Member. They will then be instructed to click the
    customized station Home Makeover graphic.
  • Listeners are redirected to a custom splash page
    that includes a virtual home, in which they can
    take a tour from room-to-room and register to win
    our sponsors products and services.
  • Two levels of sponsorship packages
  • Premiere
  • Service
  • Premiere Sponsor Products are showcased in
    various rooms or areas of the virtual home
    There are also 10 service related categories that
    listeners will also have the opportunity to win
    from your Service Sponsors
  • There are 20 days of contesting
    (Monday-Friday/4-weeks)
  • 10 Days of Premiere Sponsor Giveaways
  • 10 Days of Service Sponsor Giveaways
  • Sample script
  • Tune in Monday during the 2pm hour as we
    giveaway the Bedroom, valued at over 20,000,
    loaded up with brand new furniture from client,
    new closets from client and bedding from
    client. Log onto station website and register
    to win now!

67
38 Premiums
  • Foam cowboy hats, plastic laminate holders,
    bobble heads of your jocks, restaurant tip cards,
    disposable cameras, all with your logo

68
37 730 Shout Out
  • From 7 to 730, listeners are invited to call in
    and say hey to everyone on the air.
  • Record them, edit them and play em back at 730.

69
36 Movie Screening Program
  • Instead giving away all of those movie premiere
    passes at station remotes, create a sales
    package!
  • Station invites Your Company to be our
  • EXCLUSIVE Pre-Screening Promotional Partner for
    ______ newest release coming to the big screen
  • Your station provides the sponsor with a minimum
    of (200) Admit Two Passes to the special
    pre-screening given away at their location prior
    to the event.
  • Include an on-air schedule and some promotional
    inventory to drive traffic to their location.

70
35 Ticket Blitzes
  • Feature community events or concert tickets.
  • A ticket BLITZ is where you have a limited of
    pairs of tickets that you give away every 15
    minutes.
  • This built in traffic stays around to see if they
    will be the next winner over the 2-hours
    featuring 8 total winners.
  • 9 if you include the pair you are giving to the
    client.

71
34 OST
  • Define your Objectives
  • Strategy and
  • Tactics and share them with everyone on staff.

72
33 E-Living Guide
  • Work with your web team to create an on-line
    directory designed to help consumers navigate
    their way through life.
  • The E-Living Guide is a massive directory filled
    with information for the active consumer on the
    move!
  • Home, Condo and Apartment listings
  • Lenders, banks and mortgage companies
  • Contractors Home Improvement
  • Credit Report/Score links
  • Storage facilities
  • Insurance
  • Realtors
  • Property Management
  • Home Services
  • Create affordable sponsorship packages in the
    above categories to generate digital revenue!

73
32 Ticket Stops
  • Feature community events or concert tickets.
  • A ticket stop is where everyone gets a pair of
    tickets like to a free station concert event, or
    a festival or trade show with mass appeal that
    you are the radio partner on such as a home show
    or car show.

74
31 Mystery Kiss
  • Play an artist or anyone making the Kiss sound
    three or four times daily and give clues.
  • First person to call in and identify the kiss
    wins the prize.

75
30 So You Think Youre A Star
  • Capitalizing on the popularity of American Idol,
    and So You Think You Can Dance...We were in
    search of the best undiscovered talent that the
    Valley had to offer.
  • CBS Marketing and Mitsubishi Motors gave Phoenix
    radio listeners the opportunity to fulfill their
    lifelong dream of becoming a star as we launched
    a 9-week performance tour in search of singers
    who best represent the rhythm of each CBS Radio
    station in Phoenix KMLE Country, 101.5 JAMZ and
    94.5 KOOL FM
  • So You Think Youre A Star kept Phoenix
    entertained to a different beat as singers
    skilled in Country, Classic Hits and Hip Hop will
    competed to become the valleys next BIG star!
  • So You Think Youre A Star Performance Tour
    will take place at selected highly visible
    shopping centers around the metro Phoenix. Radio
    listeners were invited to take a shot at winning
    giant prizes such as 10,000 cash, recording
    sessions/contracts, performing as the opening act
    at station concerts and other incredible money
    cant buy prizes.
  • Singers performed to a professional karaoke track
    of song from the respective station playlist.
  • Each performance was professionally recorded,
    video taped and loaded onto customized splash
    pages on each station website. Performances were
    judged by valley radio listeners by logging on
    watching and voting.
  • The program generated nearly 250,000 for CBS
    Radio Phoenix.
  • www.soyouthinkyoureastar.com

76
29 NASCAR
  • Pre-view party for picks Listeners pick their
    seasons favorites along with the NASCAR draft on
    TV.
  • Have a contest on-site for the women too with
    NASCAR sponsored items like a Tide soap folding
    socks and a Home Depot bird feeder making contest
    to win shopping sprees, spa treatments and trips.

77
28 Build a Filter
  • Determine whats important to your listener and
    knock it out of the park.
  • Radiothon for Kids.
  • Toy Drive.
  • Kid Fair.

78
27 Big Screen-A-Day Super Payday!
  • A massive Big Screen TV giveaway promotion
    designed to drive consumers to your clients
    locations(s) to build excitement centered around
    the Super Bowl.
  • This promotion is perfect for a bar or casino!
  • Your station and client will give consumers the
    opportunity to win one of five different big
    screen TVs to watch the Big Game on in style.
  • During the weeks leading up to Super Bowl,
    qualify listeners by having them register at the
    client location, such as hosting a daily series
    of happy hour appearances at, encouraging
    listeners to come in a register to win one of
    five Big Screen TVs. During these events, you
    will provide listeners with stations prizes and
    fun for the evening.
  • Conduct giveaways at the rate of one per day,
    live from the client location during the
    5-weekdays leading up to the Super Bowl.
  • Promotion includes
  • (5) Station Appearances at sponsor location for
    On-air pre-promotion
  • Website elements
  • Your can either hard cost the TVs from the
    sponsorship revenue or trade them out with a
    local electronics dealers

79
26 Ways to activate sponsorships
  • When you are a media partner that is out of the
    norm - Event worker buttons, Ask Me with logo.
  • Concession stand fun bucks from station.
  • Personality to host a main event on stage like
    becoming a celebrity chef, or provide decorative
    or home improvement ideas.

80
25 This is A Test
  • Consider online music testing listeners feel
    like theyre investing in and participating in
    your station.

81
24 Morning Shows Mass Wedding
  • Have your morning show purchase an on-line
    ordained minister license to become official.
  • On Valentines Day, your morning show will marry
    up to station dial position couples in this
    legal non-traditional wedding ceremony at a
    sponsor location
  • Casino, Hotel or similar are perfect targets!
  • The ceremony takes place live on- the-air during
    the popular morning drive show. The fun-filled
    morning will include Live broadcast, artist
    performance, air personalities live
    entertainment and prizes for brides and grooms
  • All participating couples will exchange vows and
    receive an official wedding certificate signed by
    the morning show personalities
  • Generate revenue by selling exhibitor booths all
    related to the wedding industry Jeweler,
    flowers, cakes, tuxedo, etc.
  • The event will generally attract local television
    coverage and other media as well.

82
23 V.I.P. Experience
  • Twist on Best Seat in House
  • Red Carpet Treatment
  • Family Photographer

83
22 NASCAR Scratch Offs
  • Partner with local casino to give free slot play
    if listeners scratch off the winner of this
    weeks race.

84
21 The Station Calls Super Fan
  • Perfect for your next big station concert!
  • The station Super Fan gives your client the
    opportunity to interact with a numerous event
    attendees and allows you to distribute your
    clients name and information on a printed
    material that will be used and appreciated by
    thousands!
  • This popular item is an eye-catching crowd
    pleaser! Distribute from the station tent or
    client booth!
  • Work with a promotional company to produce the
    fans.
  • Include station logo one-side and the clients
    logo on the other.

85
20 Booster Buddies
  • Hold booster seat campaigns in the parking lot of
    a store.
  • Partner with your local non-profit child safety
    organization to be on site.
  • The theme is how important it is to have your
    BOOSTER BUDDY (booster seat) with you when
    carpooling, or when you are in someone elses
    car.
  • Premium is a rubber kids doll or backpack with
    your logo.
  • Local artists perform to create a community music
    feel.
  • Tie in health fair participatesand you have a
    mini-festival.

86
19 Starbucks Coffee Break
  • They provide coffee and snacks.
  • You provide the contest.
  • Gives you an in with offices.

87
18 Reel Deals
  • This is the perfect program for an automotive
    client who is trying to generate test drives.
    Product integration is a key component of this
    promotion.
  • Create a partnership with a high traffic movie
    theater and arrange a trade for display space and
    movie passes.
  • Client and station are on-site with new vehicles
    on display. We encourage consumers to check out
    the new vehicles and take a very short
    questionnaire to receive two free movie tickets.

88
17 Red, White and Zoo
  • A July 4th family venue to partner with is the
    Zoo.
  • Your station provides the musical talent and
    promotion.
  • The Zoo gives your listeners discount ticket
    prices for that day.

89
16 Youve been snapped cards.
  • Take photos.
  • Hand these cards to listeners that direct them to
    wkis.com to see their photos.

90
15 Ultimate Day at the Races
  • Client and Station team up to showcase
    Americas number one sport (NASCAR) and give
    consumers a chance to attend in high style,
    arriving for their VIP day by helicopter!
  • Consumers are urged through commercials on your
    station to go to client locations to enter to win
    the Ultimate Day at the Races! The Grand Prize
    consists of a helicopter ride into and out of the
    Raceway, VIP passes/tickets and Pit passes, plus
    driver meet greet.
  • Station will also host weekday appearances and
    weekend remote to create even more excitement for
    this once-in-a-lifetime opportunity!

91
14 Drumstick Dash
  • To support a local food pantry, why not run
    Thanksgiving Day and leave the cooking to someone
    else?
  • Hold a 5K run and walk just to get your
    metabolism started in the morning complete with
    Tom the Turkey as the mascot.

92
13 Toy Mountain.
  • Invite listeners to help you build a MOUNTAIN OF
    TOYS so NO children have to go without this
    Christmas.

93
12 The Ultimate Hook Up!
  • Work with an auto dealer and a boat dealer to
    giveaway The Ultimate Hook Up- A Brand New
    Truck with a Brand New Boat hooked up to the
    bumper.
  • Generate revenue from register to win appearances
    and signage/logo placement. Additional sponsor
    could include audio, window tint, accessories and
    tires/wheels.

94
11 Great Family Giveaways
  • Crayola Museum Philadelphia, PA
  • Space Center, Houston
  • Hershey Park, PA
  • Legoland, California
  • International Spy Museum, D.C
  • American Girl, Chicago.

95
10 OClock Twang Town Time Machine.
  • Each day at 10AM feature a classic song
    introduced by the talent with a little
    information about the song and the artist or even
    the year.

96
9 HD Radio-A-Day Giveaway
  • As a way of generating awareness for HD Radio,
    create HD Radio Awareness Month!
  • March is HD Radio Awareness Month!
  • Your station will offer listeners the opportunity
    to join the HD Radio revolution!
  • Station Air-Personalities will get listeners
    fully equipped by awarding an HD Radio, every
    weekday during the entire month and your client
    has an exclusive invitation to be a part of the
    excitement as the official sponsor of this
    remarkable promotion.
  • Support with promos, on-line components, in-store
    register-to-win signage and station appearances.

97
8 Promotion Manual
  • Features everything there is to know about the
    processes and forms of our department that
    includes every station in our cluster.
  • It is a great training tool for new promo
    department hires and serves as a resource for
    sellers.
  • This 35 page book includes remote checklists,
    an emergency media plan, station line up and
    programming features, terminology specific to our
    stations and the industry, contact phone numbers,
    interactive elements and on-air contests and
    weekly sponsorships serve as a template to the
    sellers.
  • Its nice to say to sellers who catch you in the
    hallway while your running o a meeting, That
    would make a great morning show prize or sponsor.
  • The value of that on-air feature and the number
    of prizes you need are in the promo manual which
    can be used to write your proposal.

98
7 Find a milestone and own it.
  • Anniversary of a show.
  • Anniversary of the radio station.

99
6 Get Mugged from station
  • Work with a promotional company to design a cool
    station coffee mug.
  • Sell the main sponsorship to a coffee brand,
    retailer or coffee shop.
  • Support with station appearances to include mug
    and coffee giveaways.
  • You could also make the mugs exclusively
    available at the clients location.

100
5 Rewards on-line Showcases
  • Four times a year we feature interactive
    showcases through our stations REWARDS program
    on-line. We feature four prizes but only REWARD
    one to the grand prize winner and they get to
    choose.
  • The Great American Road Trip - Winner selected
    gets to choose from four great mid-west American
    cities, St. Louis, Cincinnati, Louisville,
    Chicago for a family trip for four.
  • Mothers Day Showcase Winner selected gets to
    choose from a designer purse filled with gift
    cards, a piece of jewelry, a trip for two, or
    housecleaning service for a year.
  • Dads Dream Deck Fathers Day Promotion
    Partnered with a bank to encourage small home
    loans for the summer to upgrade such components
    as your deck or home remodeling. Grand prize
    winner wins a deck complete with a built in grill
    from a builder.
  • Holiday Rewards Direct listeners to your
    website to win gifts from clients with the main
    prize of a 5,000 shopping spree from the mall.
    Website features retail clients ads, sales and
    downloadable coupons.

101
4 Loan your texting shortcode
  • To a big community event so bounce backs come to
    you and you grow your text database.

102
3 The Station Green Room
  • With the growing awareness of companies green
    initiatives and philosophies, create your
    stations Green Room, and sell the naming rights
    to one of the many companies who fall into this
    category.
  • Build in on-line components to include a Team
    Green feature, videos of artist interviews etc.
  • Watch Brad Paisleys interview and performance
    from the sponsor Green Room at your website.

103
2 Virtual Job Fair
  • Clients participate in an on-line job fair.
  • This is an on-line product to encourage clients
    to support your recruitment advertising goals of
    your station.
  • Every company needs good employees and clients
    can advertise with you and get a booth on your
    site to promote their openings to a market of
    listeners that may or may not be looking for a
    change.

104
1 Build passion inside the station.
  • Find an artist you love
  • Distribute their music among the entire station
    staff.
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