Promote Your Kindle Book With Book Giveaways - PowerPoint PPT Presentation

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Promote Your Kindle Book With Book Giveaways

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Learn how to run a book giveaway and promote your published Kindle or book. – PowerPoint PPT presentation

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Updated: 13 May 2012
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Title: Promote Your Kindle Book With Book Giveaways


1
Successful Book Giveaways
  • The importance of excellent self promotion.

2
Self promotion
  • Every self-published author will at some point
    learn the importance of excellent self-promotion
    in the success of his or her book.

3
Dreams of success
  • We all dream of the runaway success of
    self-published writers such as Amanda Hocking,
    but without the right promotion we know our books
    could languish at the unattractive end of the
    Amazon rankings.

4
The best techniques
  • The problem is that there are no real tried and
    true techniques to ensure a runaway success. Your
    book might be better than anything else in your
    genre, but even a full time promotion schedule
    may fail to get it the attention it truly
    deserves.

5
Tips for success
  • A well-orchestrated book giveaway could be just
    the thing you need to bring your work to a wider
    audience, and here were going to look at three
    quick tips to help you spring your book to
    success.
  • Share
  • Advertise
  • Target

6
Share
  • Any author who has run a book giveaway will know
    that its vital to get the word out well in
    advance. If you run your own blog, post several
    times in the days and weeks running up to the
    promotion. If youre on Facebook, create a fan
    page and ask your friends to like it.

7
Advertise
  • Paid advertising can play a large role in
    promoting a book giveaway. Popular review sites
    such as Pixel of Ink and Kindle Nation Daily can
    increase downloads during a giveaway by thousands
    of copies per day. In fact, the most popular free
    books on Amazon are usually those that have been
    promoted by one or both of these sites.

8
Target
  • While this may seem obvious, the trick to a
    successful giveaway is to get your book in the
    hands of people who are predisposed to enjoy it.
  • If youve written an excellent romance novel you
    could give away a million copies, but if the
    recipients are all single-minded fans of science
    fiction youre unlikely to see many post-giveaway
    sales or positive reviews.

9
Finding good targets
  • Sites such as Goodreads offer the chance to
    connect with fans of every genre at the click of
    a mouse. Before running your giveaway you should
    build a presence on the site, joining groups
    devoted to your appropriate genre and, where
    permitted, promoting your book to your target
    audience. One targeted reader will be worth
    dozens of untargeted readers.

10
The importance of promotion
  • As an author youll no doubt already understand
    the importance of promotion in making your book a
    success.
  • While traditionally published authors usually
    have the luxury of an agent and publishing house
    to handle the heavy lifting of a marketing
    campaign, self published authors must take the
    lead in running their own campaign, getting the
    word out to potential fans and influential
    reviewers.

11
Goodreads
  • Fortunately, in this connected age we no longer
    need face the horrors of an extended book tour to
    find our audience.
  • Sites such as http//Goodreads.com bring our
    readers to us, and by leveraging the power of the
    Internet we can find an audience without leaving
    the comfort of our homes.

12
Goodreads giveaway
  • Perhaps one of the most powerful promotional
    tools available to the exposure-hungry author
    today is the Goodreads giveaway. The site, a
    social network that operates much like a book
    club with millions of members.
  • IT offers authors the chance to get their book in
    front of countless potential readers, and by
    offering a giveaway you can not only generate
    interest in your latest book but also generate
    immediate sales and reviews.

13
Help to promote your work
  • So, how can a Goodreads giveaway help you promote
    your work? Why is it such a powerful promotional
    tool, and how can you make the most of it?
  • Here are two ways it helps promote your work.
  • Awareness
  • Reviews

14
Awareness
  • Plain and simple, a Goodreads giveaway will get
    your name out there to your target audience.
    Whether you offer a single free copy or 100 in
    your giveaway, an average of 60 entrants
    (according to Goodreads statistics) will add your
    book to their to-read list. This is, of course,
    no guarantee that they will actually read it, but
    all publicity is good publicity.

15
Reviews
  • On average, 45 of giveaway winners will go on to
    review your book. While this may not sound like a
    great return, the truth is very different.
  • One in five Goodreads members runs their own book
    blog, so not only will each review be seen by
    each of the reviewers Goodreads friends, theres
    also a very good chance it will be published on a
    popular blog, spreading the word even further.

16
Tips for Goodreads
  • Goodreads members who have run successful
    giveaways recommend that authors offer as many
    free copies as they can afford.
  • They advise that the contest should run for a
    good length of time (several weeks to a month),
    and that during that time the author throws him
    or herself into promotion to spread the word
    about the giveaway.

17
Exposer to potential readers
  • There are a few things you should already have in
    place. It is important that you have a blog or
    web presence in which you can offer your
    temporarily free e-book to your readers, or even
    your friends.
  • There are a few simple steps you can take to make
    sure that your e-book gets exposed to as many
    potential readers as possible.

18
Social networking
  • Pay Close Attention To Social Networking You can
    use social networking sites to your advantage
    without much effort. Simply put on your Twitter
    and Facebook account that something you wrote
    will be going for free in the Amazon store a few
    days before hand.

19
Using Twitter
  • On the day that it happens, make sure you mention
    it, and let people know that they can only get it
    for free for a limited time.
  • For twitter use hashtags like bookgiveaway or
    something similar.

20
Doing a series of books
  • This is good especially if you are doing a series
    of books instead of just the one and have several
    on Amazon at the same time, but only one of them
    is free, because if your book is good, it will
    spark up interest in the rest of your work.

21
Facebook groups
  • Here is a Facebook group you can join that is for
    book giveaways
  • https//www.facebook.com/groups/BookGiveaways/
  • Submit your book to general book giveaway sites.
    These sites offer a variety of giveaways, not
    just books
  • http//bloggiveaways.blogspot.com/
  • http//winningmommys.blogspot.com/2009/01/sites-to
    -list-your-giveaway.html
  • http//www.squidoo.com/giveawaylinkie

22
Link-Aggregator Sites
  • Use Link-Aggregator Sites These sites can be a
    bit scary and intimidating, because they tend to
    be so very big. You might feel like your link
    might be lost within a sea of other links.
  • Most link-aggregators have subsections,
    thankfully, and you can just find the subsection
    that suits you the most to promote your book.

23
Reddit
  • Reddit, for instance, has an r/selfpublish and
    r/write, dedicated exactly for this purpose. You
    might not become a front-page sensation but a few
    extra hits could make the difference between
    connecting with a reader and not being able to.

24
Thank You!And Good luck!
Amy Harrop Avid writer
Amy Harrops Blog
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