Get the best digital marketing services at Dexcel Digital Marketing Agency in Pune PowerPoint PPT Presentation

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Title: Get the best digital marketing services at Dexcel Digital Marketing Agency in Pune


1
Digital Marketing Introduction
www.dexceldigitalhub.com
  • Any marketing that uses electronic devices like
    computer, phone, tablet or other devices.
  • Including online video, display ads, search
    engine marketing, paid social ads and social
    media posts.

2
What is digital marketing?
www.dexceldigitalhub.com
  • Also called online marketing.
  • It is promotion of brands to connect with
    potential customers using the internet and other
    forms of digital communication.
  • Includes email, social media and web-based
    advertising.
  • Also text and multimedia messages as a marketing
    channel.

3
Types of digital marketing
www.dexceldigitalhub.com
Search Engine Optimization
  • It is the process of optimizing your website for
    search engines.
  • Main goal is to help a website rank higher in
    search results and get organic traffic from
    search engines.
  • SEO has 2 types
  • On-Page SEO
  • Off-Page SEO

4
Pay-Per-Click (PPC) Advertising
www.dexceldigitalhub.com
  • It gives you the ability to reach internet users
    on a number of networks through paid ads.
  • You can set up PPC campaigns on Google, Bing,
    Linkedin, Twitter, Pinterest, or Facebook.
  • Show your ads to people searching for terms
    related to services.
  • Every time a user clicks on your ads, you pay a
    fee to the provider (and thus the term pay per
    click).

5
Content Marketing
www.dexceldigitalhub.com
  • Content marketing is all about the content.
  • Content in different forms like text, images,
    audio, and video.
  • The goal is to reach potential customers through
    content.
  • Content is usually published on a website.
  • Then promoted through social media, email
    marketing, SEO, or even PPC campaigns.

6
Content marketing tools
www.dexceldigitalhub.com
  • Blogs
  • eBooks
  • Online Courses
  • Infographics
  • Podcasts
  • Webinars

7
Email Marketing
www.dexceldigitalhub.com
  • It is the medium to get in touch with your
    potential customers.
  • The people interested in your brand and this
    entails that these people want to hear from you.
  • It create a number of funnels to turn those leads
    into customers.

8
Social Media Marketing
www.dexceldigitalhub.com
  • It has to do with reaching people in the various
    social networks either through content marketing
    campaigns (postings), paid ads, or both.
  • Goals are brand awareness and establishing social
    trust.
  • Like Instagram, Facebook, Linkdin, You Tube.

9
Affiliate Marketing
www.dexceldigitalhub.com
  • It works like you promote other peoples products
    and you get a commission every time you make a
    sale or introduce a lead.
  • Affiliate marketing as a way to get people
    involved in your brand and sell your products for
    a commission.
  • Affiliate marketer will get a commission as a
    reward but the benefits for you as a provider are
    much more.

10
Video Marketing
www.dexceldigitalhub.com
  • It is something relatively new but recently it
    has become so popular that you simply cannot
    ignore it.
  • You can make video of your content and publish it
    on your social media, websites.
  • Videos are more likely to attract new customer.
  • The best way to take advantage of video is to
    integrate them into your SEO, content marketing,
    and social media marketing campaigns.

11
The benefits of digital marketing
www.dexceldigitalhub.com
  • A broad geographic reach
  • Cost efficiency
  • Quantifiable results
  • Easier personalization
  • More connection with customers
  • Easy and convenient conversions

12
The selection of digital marketing channels
depends on
www.dexceldigitalhub.com
  • Marketing Objectives Goals to increase brand
    awareness or encourage purchase
  • Marketing Budget
  • Customers Which platforms are your customers on?

13
Why digital marketing required?
www.dexceldigitalhub.com
  • Competitive and sustainable content marketing
    strategy to reach and convert more customers
  • Importance of embracing transformation and
    preparing for it.
  • New channels of reaching customers.
  • It is need of new digital era.
  • Brand awareness
  • Promotion of services or products.

14
DExcel Digital Hub
Your Lifelong Business Growth Partner. Complete
solutions for all your Business Growth.
  • Address Haritara, Shivane-Haveli, Pune, 411023
  • Email Sales_at_DExcelDigitalHub.com
  • Website www.dexceldigitalhub.com
  • Contact No 91 8668252801 (What's app)
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