How To Create An Advanced Digital Marketing Strategy That Works?

1
Welcome To
2
How To Create An Advanced Digital Marketing
Strategy THAT WORKS?
3
Winners have a plan, losers have an
excuse. Nothing is less true than this winged
statement. One of the biggest reasons companies
are skeptical about marketing they put a lot of
money into it, but the question is whether it
pays off or not. We regularly see entrepreneurs
floating around aimlessly. Not only in the
consumer market but especially in B2B. For a
digital marketing strategy THAT WORKS, it is
important that you know who your target audience
is. You use a flexible process a process that
can adapt as your company grows or changes. Make
sure you know what you are doing. By this, we
mainly mean that you have to think in the long
term. At Cyber Web Services, we are constantly
thinking of interesting things to share with our
audience. This way, we always have things to move
on when we are without inspiration.
4
What exactly is a great digital marketing
strategy?
A digital marketing strategy is actually the
logical consequence of your business strategy.
The online plan ensures the deepening of the
digital channels. You focus on online activities
and the online channels at your disposal. By
drawing up an online marketing strategy, you map
out exactly which steps you want to take online
and where your priorities lie.
5
Why is a digital marketing strategy of added
value?
Did you know that only 24 of SMEs have an
(online) marketing plan? Given this number,
theres a good chance your competitors dont
have a strategic digital marketing plan yet. Our
conclusion is that you can be quickly ahead if
you do make a plan. Be clear about what you want
to achieve and what you will be posting in the
next one, three, or probably six months. If it
works better for you to work out a number of
posts at fixed times and schedule them, then
feel free to do so! But, the most important thing
is that you always keep your goal and target
audience in mind. What do you want to achieve?
Are you going to realize more leads and
turnover? Do you want to make a better margin on
your sales? Then you need to plan a digital
marketing strategy.
6
What does a good online marketing strategy look
like?
When you get started with your online marketing
strategy, it is important that you record the
strategy in a clear plan. This plan contains at
least the following elements Target goals
Budget Target audience Errand Proposition Take
an example When you go fishing, you first have
to think about the fish you want to catch. So
your target audience. Each target group requires
a different approach. Just like catching
different fish. The online marketers fishing box
is full of all kinds of handy tools to do that
just like Facebook or Pinterest.
7
Preparations of online marketing strategy

• You can almost get started with your online
  marketing strategy, but before you can do this,
  preparation is of great importance. Before
  developing your marketing plan, you need to
  prepare 3 essential things
• Zero measurement
• Map out where the company is now online. How is
  the website used? What results is the website
  getting now? How is the findability of the
  website? How is your business performing on
  social media?
• Process Analysis
• Marketing and sales are normally process
  activities. Both activities work together.
  Clearly map out how marketing is currently being
  used, how sales activities are carried out, and
  how the two will connect.
• Engagement
• Marketing is peoples work. And marketers depend
  on other people in the organization. From sales,
  from product specialists, from customer service,
  and of course from the management. A marketing
  strategy can only be successful if people can
  work well together.

8
How do you create a successful digital marketing
strategy?
Time to plan out your marketing strategy!
Describe in your online marketing strategy per
customer journey phase what you want to use, how
you want to use it, and why you want to use
it. Think long-term. A visitor may have a buying
need in a month, in a few months, or maybe in a
year. You become a lot more aware of this when
you work with a marketing model.
9
Work on the customer journey
Marketing is 100 about responding to the needs
and behavior of your customers. The best way to
map out how you can reach and convince customers
is to tap into the customer journey.
10
Determine your target audience
Know who you want to reach! Personas can be a
useful tool here. With the help of a persona,
you can easily think about who you want to
target with your marketing strategy. When
creating such a persona, try to go deeper than
just the standard data. For example, think about
your personas interests and difficulties.
Following this, you immediately know which type
of post may interest your target audience. Once
you understand who your target audience consists
of, you will also know where to meet them. For
example, it is easier to meet someone 19 years
old on Instagram than someone in their 50s.
Someone who likes to be creative will probably
find themselves on Pinterest from time to time.
11
Create your content
Now, when you know who you want to reach, you can
start composing your content. Creating quality
content is way more important. But this doesnt
mean you have to write long paragraphs. Just a
short and sweet description is enough to pull
customers attention. For your website, write the
blogs with the problems that users are searching
to get the solution for. Dont forget SEO here,
as you would want the article to rank on search
engines. Again, as we stated in reasons for your
strategy failure, dont share the content
randomly. Take a notebook and pen, write down
the problems that your customers face, and create
a content calendar based on how you will help
them. Keep in mind that a content marketing
strategy is a long-term process, and dont give
up if your first 5 shares are not a huge
success. Please continue to do so and make
adjustments where necessary.
12
Use the trends
It is important to know that people like watching
trendy things on online platforms. Thus,
channels such as Facebook, Instagram show the
content on top that interests people. Video
marketing is super hot these days. Its a big
step and often takes you out of your comfort
zone, but it just works so much better than a
lengthy text telling you the same thing.
13
Final Verdict
Setting up a digital marketing strategy yourself
is not something you can do in one, two, three.
Set aside some time for it and think through all
your steps carefully. Would you like to sit down
together to work out your digital marketing
strategy? Then feel free to contact us!
14
Get In Touch
Grover Market, Grand Trunk Rd, near Pawan
Collection, Chheharta, Amritsar, Punjab
143001 91 62803-08034 info_at_cyberwebserve.com C
ontent Resource https//blog.cyberwebserve.com/ho
w-to-create-an-advanced-digital-marketing-strategy
/
15
(No Transcript)