Sustainable product design in a changing world

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Sustainable product design in a changing world
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• A human-centered approach to design goes deeper
  than buzz words like empathy marketing and
  personalized marketing - you need to dig deep to
  discover the core values of customer and what
  drives them.
• To quote Philip Kotler, Human-centric marketing
  is defined by brands that approach engaging their
  current and prospective customers via advertising
  and marketing tactics as whole human beings with
  hearts, minds, and spirits.

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Relevance of human-centered products in 2021

• Robust product design goes through a rigorous
  problem-solving process where the design team
  tests and retests how the product will be used to
  improve the end users quality of life,
  environment and satisfaction.
• Real human beings need creative solutions and the
  ability to pivot quickly in a world that is
  rapidly converting against consumerism. Despite
  and maybe even because of AI creep in our markets
  and material world, a human centered approach is
  becoming a novelty - and hence, a valuable
  commodity.

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Looking beyond branding and influence

• Branding doesnt end with designing of the name,
  website or logo of the company. No doubt, these
  things are major aspects of your marketing
  strategy but they may not even create an impact
  if your product doesnt solve a real problem for
  your users.
• Good product design to effectively communicates
  with the consumer - and hopefully resonates with
  their aesthetic and moral value systems. Today
  more than ever, social sentiment based on
  economical, ecological and technological
  preferences is constantly altering how people
  feel about products.

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Application of human-centered design for
effective branding

• Human-centered design requires attention to
  several factors including, but not limited to,
  environmental, social and economical factors of
  the consumers. It also includes looking closer
  into what motivates consumers and how to
  influence them to make the choices you need them
  to make.

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Four drivers for human-centric designs
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Four drivers for human-centric designs
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Design applications for designing agencies

• The design process is divided into many different
  phases, which include various forms of sketching
  and prototyping. However, sometimes the idea
  starts from a problem people may experience and
  design a solution to solve it. It is about
  establishing a link between the user and the
  environment, using an object to address a need.

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Applying human-centered design across industries

• Product design is a major crowd pull especially
  in technology markets like laptops or
  smartphones.
• Even in heavy machinery or services, design plays
  a major role because it can be the difference
  between efficiency and chaos.
• Design can be in various forms and better the
  acceptability of the product design over time,
  the better the brand built for the organization.
• Nokia was a brand built solely on the feedback of
  user friendly phones. This was nothing but a
  product design manoeuvre.

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• Packaging plays a major role in product design as
  it is the last point of influence and hence the
  last sales point for the company. Good packaging
  incorporated in product design can make a huge
  difference.
• Designing products with a human-centered approach
  is important. The process of designing and
  picking the packaging must be strategic keeping
  in mind its usability, utility, ergonomic
  features, colour scheme and so on.

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Get in touch with us to know more.
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