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Title: Africa LED & OLED Displays and Lighting Products Market Analysis | CMI


1
  • Coherent Market Insights
  • Market Research and Business Consulting Services
  • https//www.coherentmarketinsights.com/
  • COVID-19 Impact Tracker

2
AFRICA LED OLED DISPLAYS AND LIGHTING PRODUCTS
MARKET ANALYSIS
  • Africa LED OLED Displays and Lighting Products
    Market, By Display Products (Mobile Displays(LED,
    OLED, AMOLED),Consumer TV Displays(LED, OLED,
    AMOLED),Outdoor LED Displays(Product Type(LED
    Billboards, Perimeter LED Boards, LED Mobile
    Panels, LED Traffic Lights, LED Video
    Walls),Color Type(Monochrome, Tri-color,
    Full-color))), By Lighting Products (Product
    Type(LED Bulbs, Bare LED Tubes, Lighting
    Fixtures, Solar LED Lighting), Application(Street
    Lighting, Down Lighting, Garden Lighting, Ceiling
    Lighting, Decorative Portable Lighting,
    Others)), and By By Geography - Size, Share,
    Outlook, and Opportunity Analysis, 2019 - 2027
  • Africa LED OLED displays and lighting products
    market is expected to account for US 1088.9 Mn
    by the end of 2019.

3
Market Dynamics- Drivers
  • Growing proliferation of smartphones in emerging
    economies, owing to rampant development of
    telecommunications infrastructure is expected to
    drive growth of the Africa LED OLED Displays
    and Lighting Products Market during the forecast
    period. Various countries in Africa such as South
    Africa, Nigeria, Egypt, Senegal, Kenya, Ghana,
    and Tanzania are adopting internet governance.
    Moreover, mobile phone users are rapidly shifting
    towards smartphones, owing to cheap and easy
    availability, is expected to propel the market
    growth in the near future. For instance,
    according to GSMA Intelligence, Sub-Saharan
    Africa had 160 million smartphone users and is
    expected to reach 450 million by 2020. This is
    owing to rapid shift to mobile broadband network.
    According to the same source, as of June 2015,
    around 41 countries have 3G network, while 4G
    network is functioning in 23 countries.
  • Furthermore, growing expenditure on television
    services, owing to exception economic growth in
    emerging economies is expected to propel the
    Africa LED OLED displays and lighting products
    market over the forecast period. Increasing
    demand for high-quality digital services coupled
    with rising number of TV broadcasters, and
    rampant growth new broadcasting technologies are
    expected to support the market growth in the near
    future. For instance, in 2016, Netflix Inc., a
    U.S.-based digital media provider, introduced its
    service in South Africa, with aim to service
    growing demand for TV in the region. Currently,
    the company offers SD, HD, and UHD resolutions.

4
  • Nigeria dominated the Africa LED OLED Displays
    and Lighting Products Market in 2019, accounting
    for 23.8 share in terms of value, followed by
    Egypt and South Africa, respectively

5
Market Dynamics- Restraints
  • High cost associated with LED and OLED displays
    has shifted consumer preference towards LCDs.
    Although LED and OLED displays offer superior
    performance, consumers are choosing LCD due to
    its satisfactory performance at lower price.
    This, in turn, is expected to restrain growth of
    the Africa LED OLED displays and lighting
    products market during the forecast period.
    Moreover, lack of awareness regarding benefits of
    modern lighting solutions among consumers is
    expected to hinder the market growth over the
    forecast period.

6
Market Opportunities
  • OLEDs are expected to pose conducive growth
    opportunities for market players. OLEDs offer
    flexibility, transparency, and surface light
    source. Key players in the market and startups
    are offering LED and OLED products, which in
    turn, is expected to pose excellent growth
    opportunities for them. Furthermore,
    proliferation of LED lighting products is
    increasing though its market share is less than
    fuel-based lighting system. This offers
    excellent opportunities for LED lighting products
    manufactures. According to Lighting Africa, as of
    2012, off-grid lighting products accounted for 4
    with growth rate of 90-95 annually and sales of
    4.4 million unit.

7
  • Consumer TV Displays segment of Africa LED OLED
    displays and lighting products market is
    estimated to be US 239.1 million in 2019 and is
    expected to grow at a CAGR of 18.8 between 2019
    and 2027.

8
Market Trends
  • There is common preference towards LED over OLED,
    owing to cost of OLED being substantially high
    compared to LED. Moreover, LED has longer
    lifespan when compared to OELDs. LEDs can deliver
    the same performance as of OLEDs at low cost,
    thus LEDs are expected to witness high demand in
    near future.
  • Furthermore, growing penetration of Chinese
    products has become a popular trend, owing to
    China emerging as Africas largest trading
    partner. According to Lighting Africa, as of
    2012, around 90 of lighting products are
    produced and imported from China.

9
Market Segmentation
10
Competitive Section
  • Key players operating in the Africa LED OLED
    displays and lighting products market are OSRAM
    GmbH GE Lighting (General Electric Company),
    Cree, Inc., Sharp Corporation, LG Display Co.,
    Ltd., Eaton (Cooper Industries PLC), Daktronics,
    Inc., Barco, SAMSUNG, and Luceco Ltd.

11
Key Developments Strategy
  • Key players in the market are adoption growth
    strategies such as mergers and acquisitions, in
    order to gain competitive edge in the market. For
    instance, in July 2016, OSRAM GmbH, acquired
    Novità Technologies, a manufacturer of electronic
    control systems for automotive lighting
    applications, in order to expand its specialty
    lighting business in the U.S. market. The company
    is involved various growth strategies such as
    capacity expansion, in order enhance its market
    presence
  • Major companies in the market are focused on
    various growth strategies such as entering to
    agreement, in order to enhance their market
    presence. For instance, in September 2015, GE
    Lighting and SST, Inc. entered into a memorandum
    of understanding (MoU), in order to integrate
    SSTs Shotstopper technology with GEs
    intelligent LED street lights.

12
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  • Reference https//www.coherentmarketinsights.com
    /market-insight/africa-led-and-oled-displays-and-l
    ighting-products-market-3132

13
About Us
  • Coherent Market Insights is a global market
    intelligence and consulting organization focused
    on assisting our plethora of clients achieve
    transformational growth by helping them make
    critical business decisions.
  • What we provide
  • Customized Market Research Services
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  • Long term Engagement Model
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14
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  • Coherent Market Insights Pvt.Ltd.
  • Address 1001 4th Ave, 3200 Seattle, WA 98154,
    U.S.
  • Phone 1-206-701-6702
  • Email sales_at_coherentmarketinsights.com

15
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