Africa LED & OLED Displays and Lighting Products Market Analysis | CMI

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AFRICA LED OLED DISPLAYS AND LIGHTING PRODUCTS
MARKET ANALYSIS

• Africa LED OLED Displays and Lighting Products
  Market, By Display Products (Mobile Displays(LED,
  OLED, AMOLED),Consumer TV Displays(LED, OLED,
  AMOLED),Outdoor LED Displays(Product Type(LED
  Billboards, Perimeter LED Boards, LED Mobile
  Panels, LED Traffic Lights, LED Video
  Walls),Color Type(Monochrome, Tri-color,
  Full-color))), By Lighting Products (Product
  Type(LED Bulbs, Bare LED Tubes, Lighting
  Fixtures, Solar LED Lighting), Application(Street
  Lighting, Down Lighting, Garden Lighting, Ceiling
  Lighting, Decorative Portable Lighting,
  Others)), and By By Geography - Size, Share,
  Outlook, and Opportunity Analysis, 2019 - 2027
• Africa LED OLED displays and lighting products
  market is expected to account for US 1088.9 Mn
  by the end of 2019.

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Market Dynamics- Drivers

• Growing proliferation of smartphones in emerging
  economies, owing to rampant development of
  telecommunications infrastructure is expected to
  drive growth of the Africa LED OLED Displays
  and Lighting Products Market during the forecast
  period. Various countries in Africa such as South
  Africa, Nigeria, Egypt, Senegal, Kenya, Ghana,
  and Tanzania are adopting internet governance.
  Moreover, mobile phone users are rapidly shifting
  towards smartphones, owing to cheap and easy
  availability, is expected to propel the market
  growth in the near future. For instance,
  according to GSMA Intelligence, Sub-Saharan
  Africa had 160 million smartphone users and is
  expected to reach 450 million by 2020. This is
  owing to rapid shift to mobile broadband network.
  According to the same source, as of June 2015,
  around 41 countries have 3G network, while 4G
  network is functioning in 23 countries.
• Furthermore, growing expenditure on television
  services, owing to exception economic growth in
  emerging economies is expected to propel the
  Africa LED OLED displays and lighting products
  market over the forecast period. Increasing
  demand for high-quality digital services coupled
  with rising number of TV broadcasters, and
  rampant growth new broadcasting technologies are
  expected to support the market growth in the near
  future. For instance, in 2016, Netflix Inc., a
  U.S.-based digital media provider, introduced its
  service in South Africa, with aim to service
  growing demand for TV in the region. Currently,
  the company offers SD, HD, and UHD resolutions.

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• Nigeria dominated the Africa LED OLED Displays
  and Lighting Products Market in 2019, accounting
  for 23.8 share in terms of value, followed by
  Egypt and South Africa, respectively

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Market Dynamics- Restraints

• High cost associated with LED and OLED displays
  has shifted consumer preference towards LCDs.
  Although LED and OLED displays offer superior
  performance, consumers are choosing LCD due to
  its satisfactory performance at lower price.
  This, in turn, is expected to restrain growth of
  the Africa LED OLED displays and lighting
  products market during the forecast period.
  Moreover, lack of awareness regarding benefits of
  modern lighting solutions among consumers is
  expected to hinder the market growth over the
  forecast period.

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Market Opportunities

• OLEDs are expected to pose conducive growth
  opportunities for market players. OLEDs offer
  flexibility, transparency, and surface light
  source. Key players in the market and startups
  are offering LED and OLED products, which in
  turn, is expected to pose excellent growth
  opportunities for them. Furthermore,
  proliferation of LED lighting products is
  increasing though its market share is less than
  fuel-based lighting system. This offers
  excellent opportunities for LED lighting products
  manufactures. According to Lighting Africa, as of
  2012, off-grid lighting products accounted for 4
  with growth rate of 90-95 annually and sales of
  4.4 million unit.

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• Consumer TV Displays segment of Africa LED OLED
  displays and lighting products market is
  estimated to be US 239.1 million in 2019 and is
  expected to grow at a CAGR of 18.8 between 2019
  and 2027.

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Market Trends

• There is common preference towards LED over OLED,
  owing to cost of OLED being substantially high
  compared to LED. Moreover, LED has longer
  lifespan when compared to OELDs. LEDs can deliver
  the same performance as of OLEDs at low cost,
  thus LEDs are expected to witness high demand in
  near future.
• Furthermore, growing penetration of Chinese
  products has become a popular trend, owing to
  China emerging as Africas largest trading
  partner. According to Lighting Africa, as of
  2012, around 90 of lighting products are
  produced and imported from China.

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Market Segmentation
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Competitive Section

• Key players operating in the Africa LED OLED
  displays and lighting products market are OSRAM
  GmbH GE Lighting (General Electric Company),
  Cree, Inc., Sharp Corporation, LG Display Co.,
  Ltd., Eaton (Cooper Industries PLC), Daktronics,
  Inc., Barco, SAMSUNG, and Luceco Ltd.

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Key Developments Strategy

• Key players in the market are adoption growth
  strategies such as mergers and acquisitions, in
  order to gain competitive edge in the market. For
  instance, in July 2016, OSRAM GmbH, acquired
  Novità Technologies, a manufacturer of electronic
  control systems for automotive lighting
  applications, in order to expand its specialty
  lighting business in the U.S. market. The company
  is involved various growth strategies such as
  capacity expansion, in order enhance its market
  presence
• Major companies in the market are focused on
  various growth strategies such as entering to
  agreement, in order to enhance their market
  presence. For instance, in September 2015, GE
  Lighting and SST, Inc. entered into a memorandum
  of understanding (MoU), in order to integrate
  SSTs Shotstopper technology with GEs
  intelligent LED street lights.

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