Africa Mobile Phone Accessories Market Analysis | CMI

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AFRICA MOBILE PHONE ACCESSORIES MARKET ANALYSIS

• Africa Mobile Phone Accessories Market, By Type
  (Battery, Charger, Headphone Earphone, Memory
  Card, Protective Case, Portable Speaker, Power
  Bank, and Other Accessories), By Price Range
  (Premium, Mid, and Low), By Distribution Channels
  (Multi-brand stores, Single brand stores, Online
  stores) - Size, Share, Outlook, and Opportunity
  Analysis, 2019 - 2027
• The Africa mobile phone accessories market is
  estimated to account for US 2,587.3 Mn in terms
  of value in 2019 and is expected to reach to US
  4,295.7 by 2027.

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Market Dynamics- Drivers

• Growing mobile phone users in the region coupled
  with declining prices of mobile phones is
  expected to drive growth of the Africa mobile
  phone accessories market during the forecast
  period. Moreover, growing popularity of mobile
  phones in the region has increased the demand for
  mobile phone accessories such as chargers, memory
  cards, and batteries. For instance, in August
  2015, Google, Inc., a U.S.-based technology
  company, launched Android One smartphones in the
  African Market at low price. The device was
  offered with features such as offline YouTube
  videos and streamlined search services.
• Furthermore, growing expenditure on internet and
  television services in the region is expected to
  propel the Africa mobile phone accessories market
  over the forecast period. This has led to
  enterprises endorsing products via
  advertisements. Proper marketing of products is
  essential, these products are not necessity for a
  common man. For instance, in January 2016,
  Netflix, Inc., a U.S.-based on-demand streaming
  service provider, launched its services in South
  Africa with an aim to cater growing demand for
  Internet TV industry.

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Statistics

• The North Africa market is expected to dominated
  the Africa Mobile Phone Accessories Market in
  2018, accounting for 43.8 share in terms of
  value, followed by South Africa and East Africa,
  respectively

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Market Dynamics- Restraints

• Emergence of Chinese products that are available
  at extremely low prices are expected to restrain
  growth of the Africa mobile phone accessories
  market during the forecast period. China has
  established a strong base in Africa concerning
  mobile phones. The Chinese companies have
  targeted consumer base in a strategic manner and
  is expected to expand its reach.
• Furthermore, socio-economic conditions in Africa
  are relatively poor as compared as compared to
  other parts of the world. Therefore, a large pool
  of population are inclined towards cheaper mobile
  phones and associated accessories. This, in turn,
  is expected to hinder the Africa mobile phone
  accessories market in the near future.

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Market Opportunities

• Growing trend of online shipping in Africa is
  offering lucrative growth opportunities for
  market players. Number of people shopping in
  e-commerce platforms are increasing, thus posing
  excelling opportunities for mobile phone
  accessories manufacturers to target specific set
  of audience.
• Furthermore, majority of population in Africa are
  inclined towards low cost products. This is owing
  to poor economic conditions in the region. This,
  in turn, is expected to pose significant growth
  opportunities for manufacturers to target the
  consumer audience by introducing low-price
  products.

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Statistics

• For any segment information
• Protective Cases segment of Africa mobile phone
  accessories market is valued at US 467.6 Mn in
  2018 and is forecast to reach a value of US
  752.9 Mn by 2027 at a CAGR of 5.4 between 2019
  and 2027.

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Market Trend

• Mobile accessories products such as chargers,
  cables, and mobile cases are in stores as well as
  on online platforms. Protective cases are
  typically inspired by recent trends in the market
  such as popular performer, popular sportsperson,
  movie, games, etc., in order to entice young
  consumers in the region. For instance, Orange is
  a popular online store that sells accessories
  such as batteries, chargers, cases, and more.
• Market players in the region are offering
  innovative products to attract consumers. In
  this, headphones and earphones are offered with
  different features and varieties. In order to
  beat competitors, key players are have introduce
  wireless headphones that are slowly becoming
  popular among consumers.

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Market Segmentation
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Competitive Section

• Key players operating in the Africa mobile phone
  accessories market are Samsung, Apple Inc.,
  Microsoft Corporation, Mozo Accessories, iLuv
  Creative Technology, Energizer, Case-mate, and
  Muvit.

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