Africa Mobile Phone Accessories Market Analysis | CMI - PowerPoint PPT Presentation

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Africa Mobile Phone Accessories Market Analysis | CMI


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Title: Africa Mobile Phone Accessories Market Analysis | CMI

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  • Africa Mobile Phone Accessories Market, By Type
    (Battery, Charger, Headphone Earphone, Memory
    Card, Protective Case, Portable Speaker, Power
    Bank, and Other Accessories), By Price Range
    (Premium, Mid, and Low), By Distribution Channels
    (Multi-brand stores, Single brand stores, Online
    stores) - Size, Share, Outlook, and Opportunity
    Analysis, 2019 - 2027
  • The Africa mobile phone accessories market is
    estimated to account for US 2,587.3 Mn in terms
    of value in 2019 and is expected to reach to US
    4,295.7 by 2027.

Market Dynamics- Drivers
  • Growing mobile phone users in the region coupled
    with declining prices of mobile phones is
    expected to drive growth of the Africa mobile
    phone accessories market during the forecast
    period. Moreover, growing popularity of mobile
    phones in the region has increased the demand for
    mobile phone accessories such as chargers, memory
    cards, and batteries. For instance, in August
    2015, Google, Inc., a U.S.-based technology
    company, launched Android One smartphones in the
    African Market at low price. The device was
    offered with features such as offline YouTube
    videos and streamlined search services.
  • Furthermore, growing expenditure on internet and
    television services in the region is expected to
    propel the Africa mobile phone accessories market
    over the forecast period. This has led to
    enterprises endorsing products via
    advertisements. Proper marketing of products is
    essential, these products are not necessity for a
    common man. For instance, in January 2016,
    Netflix, Inc., a U.S.-based on-demand streaming
    service provider, launched its services in South
    Africa with an aim to cater growing demand for
    Internet TV industry.

  • The North Africa market is expected to dominated
    the Africa Mobile Phone Accessories Market in
    2018, accounting for 43.8 share in terms of
    value, followed by South Africa and East Africa,

Market Dynamics- Restraints
  • Emergence of Chinese products that are available
    at extremely low prices are expected to restrain
    growth of the Africa mobile phone accessories
    market during the forecast period. China has
    established a strong base in Africa concerning
    mobile phones. The Chinese companies have
    targeted consumer base in a strategic manner and
    is expected to expand its reach.
  • Furthermore, socio-economic conditions in Africa
    are relatively poor as compared as compared to
    other parts of the world. Therefore, a large pool
    of population are inclined towards cheaper mobile
    phones and associated accessories. This, in turn,
    is expected to hinder the Africa mobile phone
    accessories market in the near future.

Market Opportunities
  • Growing trend of online shipping in Africa is
    offering lucrative growth opportunities for
    market players. Number of people shopping in
    e-commerce platforms are increasing, thus posing
    excelling opportunities for mobile phone
    accessories manufacturers to target specific set
    of audience.
  • Furthermore, majority of population in Africa are
    inclined towards low cost products. This is owing
    to poor economic conditions in the region. This,
    in turn, is expected to pose significant growth
    opportunities for manufacturers to target the
    consumer audience by introducing low-price

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  • For any segment information
  • Protective Cases segment of Africa mobile phone
    accessories market is valued at US 467.6 Mn in
    2018 and is forecast to reach a value of US
    752.9 Mn by 2027 at a CAGR of 5.4 between 2019
    and 2027.

Market Trend
  • Mobile accessories products such as chargers,
    cables, and mobile cases are in stores as well as
    on online platforms. Protective cases are
    typically inspired by recent trends in the market
    such as popular performer, popular sportsperson,
    movie, games, etc., in order to entice young
    consumers in the region. For instance, Orange is
    a popular online store that sells accessories
    such as batteries, chargers, cases, and more.
  • Market players in the region are offering
    innovative products to attract consumers. In
    this, headphones and earphones are offered with
    different features and varieties. In order to
    beat competitors, key players are have introduce
    wireless headphones that are slowly becoming
    popular among consumers.

Market Segmentation
Competitive Section
  • Key players operating in the Africa mobile phone
    accessories market are Samsung, Apple Inc.,
    Microsoft Corporation, Mozo Accessories, iLuv
    Creative Technology, Energizer, Case-mate, and

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